Link Building in 2018: 14 Proven Techniques to Get High Quality Backlinks


Despite numerous algorithm updates, link building still remains one of the strongest ranking signals used by search engines. Yet our link building efforts mostly extend to commenting on blogs in the same niche (“nofollow” backlinks with no link juice) or contributing guest posts to simply brag about where we’ve got our content published (under strict scrutiny by Google).

But if you’d like to increase your site’s authority and rank higher than your competitors in search engine result pages (SERPs), you need to build high quality links on a consistent basis. In other words, you need to have a link building strategy that delivers results.

In this article, we’ll reveal 14 proven techniques to get high quality backlinks that will help you stay ahead of the competition and rank higher in SERPs.

Link Building Guide by 99signals

14 Powerful Techniques to Get High Quality Backlinks

1. Find Backlinks from “Best of” Blog Posts

This particular method of getting backlinks is borrowed from Brian Dean at Backlinko and it’s insanely effective.

Here’s what you need to do:

Step 1: Use these following search strings on Google

  • “Best (TOPIC) Blog Year”
  • “(TOPIC) blogs to read”
  • “My Favorite (TOPIC) blogs”

Any of these above searches will show you a list of “best of” blogs in your selected topic.

High Quality Backlinks - "Best of" Blog Posts

Step 2: Create a new Google Doc and add links to any quality blog that you’d like to get a backlink from. Also note down the email addresses of the bloggers you’d be reaching out to. In most cases, you can find them in the contact section. If not, use Ninja Outreach Chrome Extension to find their contact details.

Step 3: Reach out to these blogs via email and present them with a link to your article and ask them if they can include it in one of their weekly/monthly roundup posts.

You can use the below email template to reach out to the bloggers:

Hi [First Name],

I’m a digital marketer and regular reader of your Marketing blog posts.

I also run the blog at [Your Blog] and today, we published a pretty massive guide ([Number or words] words) on [Subject of Your Blog Post]. I think it might be a good fit for your roundup posts and thought I’d reach out.

[Your Blog Post URL]

No worries if it’s not a good fit – I’ll be a regular reader regardless!

[Your Name]

Many of these blogs will also allow you to post a comment along with a link to your website.

One of the easiest and quickest ways to get a backlink is to post thoughtful comments on any of the articles on these blogs that you deem worthy to get a link from. Make sure your comment is THOUGHTFUL. Instead of posting “Great article”, think of creative ways to appreciate the kind of information the author has provided in the article. You may even ask a question.

But you may be thinking that there are blogs which simply don’t allow you to provide a link to your website. They may be using Facebook comment system or Disqus to manage and moderate their comments. And even if they do, you’ll probably get “nofollow” backlinks which will do nothing to improve your search rankings.

In such cases, the best way to get backlinks would to be use the email outreach method. Though it involves some work, the backlink you’ll eventually generate for your site would be worth the time and effort.

2. HARO (Help A Reporter Out)

HARO - Link Building Technique

HARO is one of the best ways to generate high quality backlinks from authority news sites.

Here’s how it works:

  1. Sign up for HARO as a source here.
  2. You’ll receive three emails per day on weekdays from reporters looking for sources. Look out for source requests relevant to you and your niche
  3. Respond with some helpful content and your credentials

With HARO, you can build backlinks from authority news sites such as WSJ, Mashable, Inc, FastCompany, Reuters, etc.

3. Leverage Infographics

Infographics are not just engaging but they are also great for SEO. Yet most people ignore infographics because they wrongly assume that it’s expensive and time-consuming.

Using tools such as Canva,, and Piktochart, you can create fancy infographics in a matter of minutes. Another way to create beautiful infographics is to outsource it using sites such as Fiverr or Upwork.

Once your infographic is ready, it’s time to promote it. Follow these steps:

1. Submit your infographic to these infographic submission sites

Here’s a list of sites that allow you to submit your infographics (both free and paid). I’ve also mentioned the domain authority of each of these sites to signify the value of each backlink that you’ll get, so that you can prioritize your efforts accordingly:

Bonus Resource: Top 40 Infographic Submission Sites to Promote Your Infographic and Get Contextual Backlinks

2. Reach out to bloggers in your niche and offer them the infographic for free as a guest post

This is one of the easiest ways to get high quality backlinks from sites with an impressive domain authority. Everyone loves informative infographics and most of the sites you reach out to will gladly accept to include your infographic in one of their articles.

3. Use Siege Media’s Embed Code Generator to generate an embed code for your infographic

Siege Media has created its very own embed code generator which allows you to generate embed codes for your infographic. Once the code is generated, all you need to do is copy and paste the code below your infographic.

Siege Media Embed Code Generator - High Quality Backlinks

By generating an embed code for your infographic, you make it easier for others to share and embed your infographic onto their own site. Here’s the best part: every time someone includes your infographic in their content, you get an attribution. One of the easiest ways to get a high quality backlink.

4. Submit Your Website to Feedback Sites

Submit Your Website to Feedback Sites - High Quality Backlinks

There are many feedback websites out there where you can submit your site and get critiqued on your site’s design and content. The great thing about these feedback sites is that almost all of them provide a link back to your site.

RELATED  Ferzy Review: A Solid Keyword Research Tool for Any Niche

One of my absolute favorite feedback sites is which has a domain authority (DA) of 40 (not bad for a website review site).

Once you sign up on Critique, you’ll be asked to review other sites to earn free credits. Each review gets you 1 credit. In my experience, posting 3 reviews of other sites will fetch you a review of your own site and a quality backlink.

5. Submit Your Site to Blog Aggregators

Blog Aggregators are sites which list blogs from different industries. Examples include AllTopBlogarama, and BlogEngage.

AllTop Aggregator - 13 Powerful Ways to Get High Quality Backlinks (Updated)

Though they don’t have the same amount of link juice as they once did, you can still get a decent amount of referral traffic from these blogs.

You can get high-quality ‘dofollow’ links from most blog aggregators for free in three easy steps:

  • Submit your site (in most cases, the RSS feed of your blog)
  • Add a special HTML code to your site to confirm your ownership of the site
  • Wait for the blog aggregator to review your site

When it’s approved, you will get your own page on the blog aggregator listing all your articles.

Here’s a complete list of blog directories/aggregators you can submit your site to.

6. Link Roundups

There are lots of high quality blogs that do link roundups. Link roundups are weekly or monthly blog posts that link out to great content in their respective niche.

On Startup Cafe blog, we usually do a weekly roundup of social media news and call it ‘This Week in Social Media’ and provide links to social media sites with interesting news stories that occurred that week. You will find blogs that do similar roundups in your niche as well.

Link Roundups - 13 Powerful Ways to Get High Quality Backlinks (Updated)

Here’s how it works:

1. Your first task is to find link roundups in your niche. Use the following search strings:

  • “your keyword” + “link roundup”
  • “your keyword” + roundup
  • “best of” + “your keyword”
  • “your keyword” + “this week”

2. Once you find a blog that you’d like to target for backlinks, pitch your content to the person who runs the blog. You can use the below script:


I know you like to make compilation articles about everything [TOPIC] – so I just wanted to send a few of my recent ones your way. I hope this is OK!






Just sit back and wait for the person to respond. If your content is the right fit for the blog’s roundup, then you’ll get a quality backlink for your site.

7. The Moving Man Method

This is yet another technique which I learned from Brian Dean’s blog and I’ve found it extremely useful.

Here’s how the Moving Man Method works:

Step 1: Find sites in your niche which have either shut down or changed their names and URLs.

Step 2: Find sites linking to the old URL.

Step 3: Reach out to these sites and let them know about their outdated link.

To explain this technique in a better way, let’s take the example of Moz, a popular SEO tool run by SEO Guru, Rand Fishkin. A while back though, Moz was operating as an SEO agency named SEOMoz. As a result, they had to change the URL from to

Sure, if you visit, it redirects to So the links used by sites linking to aren’t broken, but they’re outdated. This is because the link points to the old URL and the anchor text has the old brand name.

As you may realize, this is a huge opportunity for people running SEO/Marketing blogs to reach out to sites that are still using the link in their content. And there are plenty of sites doing just that.

In order to make this technique work for you, you need to keep an eye out for sites that are either rebranding or changing names. Use PRWeb to see whether there are any brands in your niche that have recently rebranded. Use this search string – “your keyword” + rebrands”. Do a similar check on Google News as well.

Once you’ve found a site which has rebranded or changed its URL, it’s time to reach out to sites which are still using the old URL in their content. Just copy the URL and paste into your backlink checking tool of choice (I recommend Ahrefs). You’ll find dozens of sites which are still linking to the old resource.

The last step in the Moving Man Method to reach out to these sites and give them a heads up about the outdated link they are using in their content. And then give a subtle suggestion to add your link to their site.

To learn more about the Moving Man Method, click here.

8. Backlinks

High Quality Backlinks - is a site where people aggregate their favorite content around the web into a magazine format.

It’s also an excellent place to get high-quality “nofollow” backlinks and boost your referral traffic. So how do you go about fetching backlinks on It’s quite simple really.

An active user usually has curated magazines which have hundreds of followers. This means that your content can be get in front of hundreds of people. Follow these two simple steps to get people to share your content on their magazine:

Step 1: Give a search on the topic of your content. Ex: Social Media Marketing. Find users who have magazines with lots of followers and views.

Step 2: Pitch your content to these people by using’s ‘suggest’ feature. You can share the same content with 5 people in a day and chances are that about 50% of them will share it with their network.

9. Google + Backlinks

You may have mixed feelings about Google+ as a social network, but it still shows up prominently on Google, mainly because it’s owned by the search engine giant.

But did you know Google+ allows you to get ‘dofollow’ backlinks right from your Google+ profile page? Here’s a glimpse of my Google+ profile. As you can see, I’ve given links to my marketing as well as wellness blogs by updating the “Story” section.

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High Quality Backlinks - Google+

Furthermore, you can add links to any number of articles and your social profiles in the “Links” and “Profiles” section as you can see below:

Google Plus Backlinks - How to Get High Quality Backlinks

In order to add more link juice to these backlinks, make sure that you are active on Google+. Share content and interact with other people on Google+ regularly.

10. Provide Testimonials

Consider giving a testimonial for a product that you really love using. All companies love showing off customer testimonials on their home page or have a dedicated page for them.

Once you’ve written the testimonial, make sure you let them know that they can include your testimonials on their home page or testimonials page.

Here’s an example of a testimonial I wrote for AppSumo’s affiliate program on iDevAffiliate. It’s been featured on the iDevAffiliate website as well as AppSumo’s website and used in several of their promos.

99signals AppSumo Testimonial

11. Link Reclamation

Link reclamation is simple and works like magic.

Here’s how it works:

  • First, you find mentions of your brand that don’t link back to your site
  • Then you send an email to the person with a friendly reminder to add the link

Here’s an email I received from Canva a few weeks ago which serves as a fine example of link reclamation tactic:

High Quality Backlinks - Link Reclamation

It’s that simple and it works in most cases (like it did here in the example above 🙂 ).

Here’s how you can go about reclaiming your link:

1. Find unlinked mentions using Buzzsumo

A tool like Buzzsumo can help you find unlinked mentions of your brand. Setup a content alert for your brand or domain on Buzzsumo, so that whenever someone mentions your brand, you get an email alert.

2. Check whether the site has linked back to your site

If they have linked back to your site, awesome! If not, then move on to step 3.

3. Reach out and get your link

Send them an email with a friendly reminder. You can use the script below (same that was used by Canva):


I just wanted to reach out and say “thanks” for mentioning (your brand) in your article: [link to the article]

We really, really appreciate it.

I’m reaching out today to ask if you could add a link back to our site. That way, people can easily find us while reading your article.

Either way, thanks for the shout out and keep up the great work!


(Your Name)

Link reclamation is an easy, yet effective way to get quality backlinks for your site.


Link building with is a web 2.0 strategy, but it’s one of the easiest and fastest ways to get a quality backlink ( has a DA of 67). Having said that, I’d urge you to proceed with caution. Web 2.0 link building is not exactly black hat, but it’s certainly a gray hat technique which may land you a Google penalty. Use this link building technique only if the other techniques listed here are not feasible.

With most web 2.0 properties like Blogger, Tumblr, etc. it’s often recommended that you spend time writing 300-500 word quality articles from time to time to make the backlinks seem genuine. Though a few bloggers just post a link and picture on, I suggest you spend some time on your article so that the link looks authentic.

13. Broken Link Building

A broken link is one that points to a page on a site that has since been moved or deleted. In other words, these are pages that return a 404 error.

Broken link building involves some bit of work, but it’s a safe way to generate fresh, high quality backlinks for your site.

Here’s what you need to do:

  1. Use tools such as Check My Links or Broken Link Checker to find broken links from a site you want to fetch a backlink from.
  2. Once you’ve found the broken links, reach out to the site owner and let him know about them.
  3. Share relevant links from your site that the site owner could use to replace the broken links with.

Voila! You’ve earned yourself a high quality backlink.

14. Submit Your Site to Startup Directories

BetaList Startup Directory

If you’ve just launched your startup, there are tons of startup directories you could submit your site to. Perhaps the most popular startup directory is BetaList, a directory which is focused specifically on early-stage internet startups. The submission is free, but if you’d like to expedite the process and ensure that your startup is listed, then you’ll need to pay a small fee. You can check out their submission criteria here to see how they review the startups.

Even if your startup is not eligible for submission at BetaList, there are lots of other startup directories with high DA which will accept your submission. Here’s a list of 100 startup directories compiled by Ninja Outreach.

Over to You

Now that you’ve learned these powerful link building techniques, it’s time to get started and test these techniques out.

Remember: The links you build should be natural, so they don’t hurt your online rankings. To make sure you don’t make a lot of common backlink building mistakes, check out this step-by-step process on how to build backlinks the right way in 2018.

Which link building strategy gets you the best backlinks? Let me know in the comments section.

If you found this article useful, please share it on Twitter using the link below:

Editor’s Note: This article was originally published in July 2016 and has been updated for freshness, accuracy, and comprehensiveness.

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  1. […] Link building for your site should go beyond commenting & guest posting. In this article, you'll find 10 highly effective, yet rarely used, ways to get backlinks.  […]

  2. Every people try to take high-quality backlinks for their business enhancement and growth. Not only performing guest posting and blog commenting give you the high-quality backlinks.
    Thanks for sharing the unique and informative article with us.

  3. […] Generating backlinks for your website still remains one of the key factors in improving your site’s rankings on search engines. Yet we often rely on posting comments and guest posting to fetch backlinks, ignoring other link building strategies. In this article, you’ll learn 10 highly effective, yet rarely used, ways to get backlinks. FREE PDF: Download a …  […]

  4. Nothing really new here. When I read the title “Highly Effective & Rarely Used”, I was expecting some mind blowing stuff I’ve never seen before, but anyone who reads seo blogs has heard of all of these; mostly all can be found on Backlinko actually.

    • Hey Austin – Thanks for your feedback. I’ve updated the article since you last read it. Perhaps you can find something new and interesting this time! 🙂 Backlinko is one of the best SEO blogs out there, which is why there are several shoutouts to Brian Dean in this article. Having said that, a few tips outlined here are not featured on Backlinko.

  5. […] Generating backlinks for your website still remains one of the key factors in improving your site’s rankings on search engines. Yet we often rely on posting comments and guest posting to fetch backlinks, ignoring other link building strategies. In this article, you’ll learn 13 powerful, yet rarely used, techniques to get high quality backlinks. 13 Powerful …  […]

  6. Amazing! Thank you for sharing.
    It is essential for every business surviving online to create backlinks.
    Check out list of tools for the purpose of marketing, advertising, SEO, CRO, Saas, web development, etc. all available at BetaPage for growing business.

  7. Competitor analysis is also the unique way to find back links of high quality and makes your business website stand out from competitor. The on-page seo is one time food, while the backlink creation is the need to improve business brand visibility forever.

  8. Dear Sir,

    Thanks for this awesome writing. I have a question. Please make me grateful giving proper advice to overcome this. I usually work on my blog at least 10 hours per day but why I can’t get proper traffic? I’ve performed a lot of ways of SEO like Blog commenting, Web 2.0 link building, Directory submission, Guestbook posting etc. But yet I’ve seen a positive result. Of course, I’ve used “White hat SEO” method while performing SEO. Although, I’m ignoring by Google. Why? Will I need to make long my working period than before?
    I am eagerly waiting for your kind reply.

    Sadhan Pal

  9. Hi Sandeep,

    Great post indeed!
    Actually I am running 3 small niche website and these techniques will be helpful for me because most of my competitor don’t know about white hat SEO techniques. So I am very happy to read about these techniques.

    Thanks for sharing your knowledge with us.

    Muhammad Irfan

  10. Hey, Nicely elaborated but most of the techniques people are aware of and using. Let us know some interesting stuff that works better than existing ones.

  11. Hey Sandeep,

    That’s a fantastic post. You have covered all the actionable post and ellaborated them very nicely. I like your writing style. There is one more trick I would like to share: Just check your competitor’s backlinks and outreach to those who are provinding them the links and introduce your post to them. There are more chances to get a backlink from them in their existing posts or in future posts.

    Thanks for sharing such useful tips.


  12. […] Getting backlinks for your website still remains one of the key factors in improving your site’s rankings on search engines. Yet we often rely on posting comments and guest posting to fetch backlinks, ignoring other link building strategies. In this article, you’ll learn 13 powerful, yet rarely used, techniques to get high quality backlinks. 13 Powerful Techniques …  […]

  13. Link reclamation and moving man strategy is insanely powerful and rarely used. I have had some success with moving man strategy but sometimes it is hard to find a site in your niche that has died. In such case, it is good to approach cheap pbn domain provider to get a domain based on your keyword. Although, this is a costly affair it helps in knowing some seed sites you can use to get backlinks

  14. Hey Sandeep, wonderful curated tips and can’t agree more ! Generating quality backlinks are often tough task because of detailed research of targeting blogs/website. I haven’t tried few tricks from list and will try soon 🙂

  15. Thank you for the tips, the roundup tip looks interesting. My mission for June is to try to increase my backlinks! Might try these: roundup, broken link checker, website review. I have tried the directory option… but since I tried a few, I’m constantly spammed with emails and phone calls! Wonder if the directories are worth it!

  16. Hello
    Thanks for sharing this informative post. Its a very knowledgeable article on backlinks. I have made many backlinks from the tips given by you.

  17. […] tool can also help you uncover link building opportunities and discover how your top competitors are using target keywords within their […]

  18. Hi Sir,

    I appreciate it was a good blog from your end. Very informative and thanks for sharing this man. I will implement the sixth step and it actually helps as well.

  19. […] tool can also help you uncover link building opportunities and discover how your top competitors are using target keywords within their […]

  20. Hi Sandeep,

    You have shared with us very useful info because in this 14 Techniques I know only a few of them. And these days getting a quality backlink is not an easy task but after going through this article now its little bit easy to get backlinks from these techniques.

    Thank you so much for sharing this valuable content with us.


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