When it comes to PPC ads, most marketers don't go beyond investing in Google AdWords. And in some cases, this decision is completely justified. After all, Google dominates PPC ads with a worldwide market share of 86.87% (as of October 2017)...
There is a tidal wave of content on the internet, each piece trying to grab your undivided attention. In such a scenario, how do you get people to pay attention to your PPC ads? It's simple - you create headlines that make it hard for them to resist clicking on your PPC ads!
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