For about 8 months after starting Startup Cafe Digital (my agency business), I thought I could get away with using free SEO tools to advance my business as well as blogging aspirations.
To be fair, we weren’t offering SEO services back then like we do now, but we were helping our clients with content creation and content marketing.
My team and I would register for free trials with Semrush, Moz, and other SEO tools such as SE Ranking, SpyFu, and of course, rely heavily on the free Keyword Planner tool from Google Ads (erstwhile AdWords) for keyword research and content planning.
But there came a point in my agency career when using Keyword Planner and free trials of the aforementioned SEO tools was just not enough. Having been impressed with Moz and Semrush, I finally decided to take the plunge and invest in Moz, and a few months later, Semrush for keyword and competition analysis.
Up until that time, I didn’t know what I was missing.
With tools such as Semrush and Moz, you get to take your SEO game up a notch and come out with truly astounding results for your blog, business, and clients.
If you’re reading this, then you’re probably deciding whether to invest in one of these SEO tools. You may have tried the free version of one of these or both these SEO tools and are now considering whether it’s worth upgrading to the full version.
Well, you’ve come to the right place.
Even if you’ve never tried any of these SEO tools, please read this post to learn more about their features and how you can leverage the power of these tools to improve your site’s search rankings.
In this post, I’ll compare two of the most popular SEO tools on the market and see how they compete against each other on features, ease-of-use, and pricing.
|Basic Plans (Comparison)||Semrush Pro||Moz Pro|
|Total Pages to Crawl||100,000||400,000|
|Keywords to Track||500||300|
|Scheduled PDF Reports||5||Unlimited|
|Social Profiles for Monitoring||50||NA|
What is Semrush?
Just giving a search on Google with the keywords “SEO tools” will show you exactly how complicated and crammed up the SEO world is.
There’s a tidal wave of resources out there and while most of these tools are loaded with features, they can make our lives complicated.
But most bloggers, SEO professionals, and digital marketing agencies will agree that Semrush probably provides the best bang for buck.
I use Semrush for pretty much everything I do. I use it to find new keyword opportunities, do backlink analysis, fix site issues, and to spy on competitors’ keywords.
(Side note: To learn more about how Semrush can help you crush your competition in search rankings, read this post.)
At Startup Cafe, we use Semrush to help our clients rank better in search engines for competitive keywords and check data on how their competitors are utilizing SEO and SEM.
If you know the current state of SEO, you know just how important long-tail keywords and low-competition keywords are. And that’s exactly the kind of data Semrush provides.
In fact, Semrush has the largest keyword database in the industry (over 20 billion keywords) and you can easily obtain thousands of keyword variations for your target keywords.
Semrush is also second to none when it comes to providing the most accurate search volume data for keywords.
Whether you’re using it to improve the SEO of your posts or to bolster your Google Ads campaigns, you can rely on Semrush to present the most accurate and relevant metrics for your target keywords.
Try Semrush Pro for free for 14 days
How to Use Semrush
If you’ve never tried Semrush before, then you can read this section to know how to start. Others can skip this part of the post and move on to the next section to read the rest of the article.
To get started, you’ll need an active Semrush account. If you don’t have one, you can register for a free Semrush account using the link below. This will give you free access to Semrush’s PRO plan for 30 days.
Get 2-week free trial to Semrush PRO ($60 value)
Once you’ve registered and logged into the Semrush dashboard, you’ll find the default search bar like the one shown above. If you’d like data on SEO traffic, navigate to Organic Research from the main navigation menu.
Next, you can type the domain name of your competitor to see the keywords they are ranking for. For this example, I plugged in the Semrush website to examine the keywords they are currently ranking for.
The results for your search should look something like this:
Scroll down till you find the Top Organic Keywords section and click “View all” to see all the organic keywords of the target domain.
The next step is to set filters to find the top 10 keywords for which your competitor is ranking for (this is just an example. You can set any parameters you deem fit for your competitive analysis).
If you’re analyzing a large website, make sure the monthly search volume for these keywords is at least 1,000+. Once you’ve applied the filters, the results page should look something like this:
Once you have the data for the top 10 keywords that your competition is ranking for, you can optimize your own keyword strategy and content to make sure your website ranks well for each of these 10 keywords.
In some cases, your competition may already be a big player in the market with several backlinks and other SEO factors to back them up. In such cases, what you can do is chase ‘low-hanging fruits’ aka long-tail keywords with low-to-medium competition. These are the keywords where the search volume is low, but the traffic is high since there is little to no competition.
For example, let’s say you own a meditation retreat in Singapore and you’d like to increase the search traffic to your website. Instead of trying to optimize your site for the keywords ‘meditation retreat’, you can optimize your site for keywords ‘buddhist meditation retreat in singapore’ which is a long-tail keyword with low search volume, but good traffic.
The best part about Semrush is that you can check not just Google ranking results, but also Bing. You can also check how your website and your competitors are ranking in over 120 countries. Visit the Semrush stats page to see the updated list of databases.
With the paid version of Semrush, you get the following features:
- Site Audit – This is one of the best features that Semrush offers. You can do a site audit to find and fix the issues with your website. Semrush offers ‘health percentage’ of your site and notifies you via email whenever the health percentage of your site is at risk.
- Position Tracking – Semrush’s position tracking tool is widely recognized as the most accurate position tracking tool on the market. With the pro version of Semrush, you can select up to 500 keywords and see how your website is ranking on search engines for these keywords. You can frequently monitor your site’s search visibility on both desktop and mobile, and take the necessary steps to optimize your rankings for critical keywords.
- Backlink Audit – With the Backlink Audit tool, you can conduct deep link analysis and identify toxic backlinks that may be hurting your site’s rankings. Semrush also sends you email alerts whenever the tool spots suspicious backlinks. Once you’ve identified all the toxic backlinks to your site, you can use Semrush to create a disavow file, which you can then submit to Google Search Console.
- SEO Reports – If you run an agency, you know the importance of sharing weekly reports with your clients to track progress towards your goals. Semrush has the best reporting features amongst all SEO tools. Every report that you generate on Semrush can be downloaded in PDF format.
You can even schedule PDF reports to be sent to you via email at regular intervals. Scheduled reports are available even with the most basic plan ($119.95/mo). With the Guru plan ($229.95/mo), you can create branded reports by placing your company logo and name at the top of each report to give a personal touch to your SEO reports. With the Business plan ($449.95), you can take it to the next level by creating white label PDF reports by customizing the look and feel of your reports.
You can do all these and more with a PRO subscription of Semrush. My suggestion would be to first try their free 2-week trial and use all these features yourself.
I personally use Semrush’s Guru plan ($229.95/mo) because of the higher limits and the fact that you get access to Semrush’s Content Marketing toolkit. This toolkit includes 6 amazing content marketing tools to help level up your content and beat your organic competitors in SERPs. To learn more about Semrush’s content marketing features, refer to this post.
Verdict: Semrush is a top-notch SEO tool, which is used and trusted by SEO gurus throughout the world. If this is the first time you’re investing in an SEO software, then Semrush is the tool you should opt for because it allows you to perform advanced SEO tasks with ease.
From keyword research to competitive analysis to technical SEO audit, you can trust Semrush to arm you with useful data to help you rank higher in search engine result pages (SERPs). In other words, you’ll be improving your site’s SEO by leaps and bounds.
Is it worth paying over $100 a month? Yes, and it’s worth every penny. When used to its potential, the ROI is pretty strong with this one.
Get 2-week free trial to Semrush PRO ($60 Value)
What is Moz?
Started way back in 2004 by Rand Fishkin and Gillian Muessig, Moz first started as an SEO consulting company before they developed their first SEO tool.
Rand Fishkin is immensely popular in the SEO community, and deservedly so. His Whiteboard Friday videos are a must-watch and his brilliant book Lost and Founder should be required reading for all entrepreneurs and marketers. Though Fishkin is no longer at Moz (he left the company in 2018 to launch SparkToro), he’s still in the board of directors and an integral part of the company and its ethos.
I’m a big fan of Rand Fishkin and his content. He’s one of the few SEO thought leaders who can be considered an influencer. But when it comes to Moz’s flagship SEO tools, I’ve mixed feelings. Like Semrush, Moz is an all-purpose SEO tool that you can use for site audit, backlink analysis, keyword research, and so on. But that’s where the similarities end.
Read on to learn about my reservations about spending $100 a month on Moz.
How to Use Moz
To get started, let’s talk about some of the good things that Moz offers. The best part about Moz is that pretty much everything good about it is FREE. So if you’re on a shoestring budget and don’t want to invest in SEO tools yet, but still want to ensure that your site ranks well, then the free services offered by Moz are industry standard.
All of these tools below are free and you can use them to improve the search visibility of your site:
- Link Explorer – You can track your link profile and uncover link building opportunities using this free tool
- Keyword Explorer – Helps you find the best keywords in your niche
- MozBar – Perhaps the best among free tools offered by Moz, MozBar is a Google Chrome extension that offers you a glimpse into any site’s Page Authority (PA) and Domain Authority (DA), both crucial metrics, on a regular basis. Your site’s PA and DA change on a monthly basis, so it’s important to keep a watchful eye on how your site is measured in these terms. Moreover, you can perform keyword research and link analysis of the sites you visit right from the browser bar (like shown below) without having to access the dashboard. You can get your Moz Bar Chrome extension for free here.
If you’re using Moz for free, then you can perform up to 3 searches per day. For the example below, I gave a search on “Moz.com” to find their DA and PA and to get a fair idea about their backlink profile.
Now to the part that isn’t that good. Having been impressed with the free services offered by Moz, I decided to take the plunge for paid subscription and found myself a little underwhelmed.
I didn’t mind paying the $99 per month price for standard subscription as long as the tools offered were worth that sum. Being a fan of Rand Fishkin, I so wanted to like Moz Pro, but it fell short of my expectations. I found myself using it less and less and canceled the subscription to look for better and cheaper alternatives.
Having said that, Moz by no means is a bad SEO tool. I still use their free tools such as Link Explorer and MozBar for SEO to keep a track of my sites’ PA and DA. Moreover, Moz has some incredible SEO and content marketing resources that you can download for free from here. If you’re a beginner, then Moz has some of the best resources which you can read to familiarize yourself with SEO tactics. Their Beginner’s Guide to SEO is perhaps the best SEO guide I’ve stumbled upon in recent times.
They also have an amazing blog that I visit regularly. Whiteboard Friday, a video series featuring started by co-founder Rand Fishkin, is something that you should tune in to every week.
But if you were to ask me if I would ever subscribe to Moz Pro again for $99/month, my answer would be No. I’d like to emphasize that this is my personal experience with Moz. There are people who swear by Moz and they may be able to elaborate more on the paid services offered by Moz. Perhaps they’ve been able to spend more time with the tool and used it to its full potential. For me, everything good offered by Moz is free and if you had to invest in an SEO tool, I’d recommend Semrush.
Semrush vs Moz: Which SEO Tool Should You Buy?
If you were to compare the free tools offered by each of these platforms, both have their own strengths and limitations. But if we were to compare the features offered under paid subscriptions, then I’d highly recommend Semrush over Moz.
I use Semrush for pretty much every SEO task that I do. Not just for my own blogs (99signals and Soulful Arogya), but also for my agency business where we offer SEO services to our clients. In my opinion, Semrush is a must-have tool if you want to grow your business as well as your blogging career.
The sheer amount of data available on Semrush can be overwhelming at times, but they have excellent training materials and product guides to help you every step of the way. Their support team is really helpful and they organize weekly webinars that you can participate in to hone your SEO skills.
Moz, on the other hand, is expensive for the features it offers. The best thing to do would be to try the free 30-day trial of Moz and probably then decide to take a plunge if you like the product. Like I said, your experience with the product may differ and you may find value in the paid services which they offer. On the other hand, if you had to invest in a powerful SEO tool, then Semrush has all the features you need and more. Give it a try!
Moz vs Semrush: Pricing
In this section, we’ll briefly examine the pricing plans offered by both these tools.
These are the Moz Pro pricing plans as of August 2020:
- Standard – $99/mo (ideal for beginners)
- Medium – $179/mo (ideal for startups)
- Large – $249/mo (ideal for small businesses and agencies)
- Premium – $999/mo (ideal for large agencies and businesses)
Note: You can save 20% by switching to annual pricing.
Semrush increased their prices in January 2021. This is Semrush’s current pricing structure:
- Pro – $119.95/mo (ideal for startups and bloggers)
- Guru – $229.95/mo (ideal for SMBs and marketing agencies)
- Business – $449.95/mo (ideal for enterprise and large businesses)
Note: You can save 16% by switching to annual billing.
Try Semrush Pro for free for 14 days
Final Verdict: Semrush vs Moz
I’ve had a fantastic experience using Semrush. I couldn’t recommend it highly enough. Having said that, I’d like you to approach these tools without any preconceived notions and form your own judgment in deciding which tool is more suited for your business and website.
Which is why I’d urge you to try these tools for at least two weeks, or maybe even a month, before forming an opinion.
Luckily, you can grab a 30-day free trial for both these tools and get access to most of their top features.
Try Semrush Pro for free for 14 days
To summarize this post, here’s a visual breakdown of how Semrush compares with Moz on key parameters:
Links to register free accounts with Semrush and Moz:
Click here to get 2-week free access to Semrush PRO ($60 value)
Click here to register your free account with Moz
If you liked this comparison article, please do me a favor and share it on Twitter using the “Click to Tweet” link below. You could also share it on other social channels using the social share bar on the left.
Editor’s Note: This article was first published on June 3, 2016 and has been updated regularly since then for relevance and comprehensiveness.
If you’re an existing Semrush user, here are some resources you can check out to make the best use of your Semrush subscription:
- 10 Actionable Things You Can Do with Semrush to Boost Your Traffic
- How to Use Semrush for Keyword Research: The Definitive Guide
- Semrush Site Audit: 10 Most Overlooked Features
- How to do Competitor Analysis with Semrush [A Detailed Guide]
- 5 Best Semrush Features for Bloggers
- How to Use Semrush to Amplify Your Content Marketing
- The Ultimate Semrush Playbook [Free eBook]
Here are some more comparison posts featuring Semrush that you may find useful:
I love using SEMrush and at times spyfu .. along with GA and gostats plugins on my wordpress blog
I’ve tried the free version of SpyFu. Is it worth paying for it or do you think SEMrush has all the necessary features?
and what about K-Meta?
Haven’t used it yet! Is it any good?
SEMrush all the way. Moz is highly overrated and their support team isn’t that friendly.
I like both tools, but I agree that Moz Pro is not worth the $99 price tag. Another tool I really like is Monitor Backlinks. Thanks to this post though, I will take a deeper look at SEM Rush.
Thanks, Yahjam. I haven’t tried Monitor Backlinks. Will give it a try!
Both tools are great. But I’ve found myself using semrush more and more lately.
Sandeep , thank you for such detailed review! Currently i used many SEO tools for my website. So i always thinking what are the best seo tools? Currenly, my 2 most favourite SEO tools are: SemRush and Free SEO Cost Calculator.
Thanks, Karin. 🙂 Glad you liked the article.
Free SEO Cost Calculator from LM is one of my favorite SEO tools. It’s a really useful tool. Semrush and Free SEO Cost Calculator work best together!
[…] SEMrush vs Moz – We compare two of the best SEO tools in terms of features, ease-of-use and value for money. […]
We are only familiar only SemRush SEO tool. Provide the awesome functionality and features for SEO users.
It is the best tool to check online traffic.
For both SEMRush & MOZ – do either of these SEO tools crawl the Google or Bing Results??? If not, then how accurate can they be?
Hi Sandeep, it’s really fantastic job . You just eased the work for any SEO professional. Some tools i am already used but will try on the rest which appeared new for me. You can also add “SEO Tools Check” to your list as i got it too useful and it is 100% free . You can check it at https://seotoolscheck.com. I hope you to continue the job ahead. Thanks
Thanks, Asad. Glad you found the article useful.
Also you can check backlink for free by MI
Link – https://goo.gl/XVNJiI
Awesome analysis Sandeep
How about the ahrefs?
Ahrefs is an awesome tool. Probably my second favourite SEO tool after SEMrush.
Awesome list man!
I’m using Serpstat’s $20/mo plan and Moz tools. Moz tools are my favorite but they give small margin of error.
Hi Charles – Not sure if it was you I connected with on Reddit a few weeks back. Anyway, I got to try SERPstat and I must say I’m impressed. Couldn’t explore all the features because of time constraint, but it’s definitely an SEO tool worth paying for. I’m currently working on a resource page which will include 100+ blogging tools that I recommend. Will include SERPstat in that and will let you once the page is live.
We are only familiar only SemRush SEO tool. Provide the awesome functionality and features for SEO users.
It is the best tool to check online traffic.
SEMrush wins most all day, but I guess it all comes down to the user’s requirement, I recently created a similar post comparing the top research tools which might be of interest to your audience; https://www.wpmultiverse.com/blog/semrush-vs-moz-vs-spyfu-vs-ahrefs-vs-long-tail-pro/. I have been using these tools for months if not years.
Let me know what you think?
[…] SEMrush vs Moz – We compare two of the best SEO tools in terms of features, ease-of-use and value for money. […]
Awesome analysis, guys.
You should focus on only those which are relevant to your industry and are easy to manage.
In the last few years, SEO has grown simultaneously with Internet. Currently, there are several competent online marketing services that provide clients with proficient SEO services.
Great review of SEMRUSH. Really, SEMRUSH is the best tool then any other SEO Tools.
[…] SEMrush vs Moz Comparison Review – In this article, we compare these two SEO heavyweights on features, ease of use, and pricing. […]
Really appreciate the article since I’m evaluating both tools right now. I met the SEMrush team at Inbound16 in Boston this year. I also had a chance to see Rand Fishkin speak at the same conference. He did a great job. Rand threw up a comparison slide briefly that showed Moz had the following discovery options where SEMrush had just #3 and #7.
1. Search Suggest
2. People also search for
3. Similar pages rank for…
4. emantically Connected terms
5. Topically-related searches
6. Questions containing these keywords
7. AdWord (Commercial) suggestions
This was in November 2016. Has anything new been added to SEMrush? I’m having a hard time trying to compare each tools features in an apple-to-apple manner. Thanks for any help!
Hi Aaron – Thanks for sharing your thoughts on this article. It’s been a while since I used Moz Pro, so I wouldn’t know much about their new features. Going by what you’ve said, I guess it’s time to re-evaluate their tool and update this article…🙂
SEMrush has also tweaked a few of their existing features and introduced a few new ones. I find their “SEO Ideas” feature to be especially useful. This is where they suggest ideas to improve the search engine rankings of your post/page. Ideas such as what keywords/LSI keywords you should use and which sites you should approach for backlinks. In addition to this, their backlink audit feature which was in beta mode all this while has improved significantly. While it’s still not as good as Ahrefs’ backlink audit tool, it’s certainly better than what Moz offers.
Hope this helps. Let me know if you have any other questions.
Hey Sandeep, Very nice review done. Actually I had used SEMrush trial version and its really nice and useful tool. But few feature you shared in this article which i am not used. But i am glad you shared this detailed review with us. Once again, thanks for sharing
I have used both Moz & SEMRush.. But I have tried only free versions.
Currently using ‘SEO SPYGLASS’, this is also a free version. This is also helpful!
I have never looked into a depth about these tools. What helped for me is, I just gather all the data in one sheet and create a report on that and send to clients.
I think better is semrush. i am very happy with it.
Thanks for the great article. I’ll be signing up for SEMrush asap.
I’ve cancelled SpyFu and Majestic, and I’m about to cancel SEMrush and Moz. For 2017, I’m going with Ahrefs all the way!
What about the ahrefs?
Hi Digvij – Check out this article: SEO Tools Showdown: SEMrush vs Ahrefs vs Moz Pro vs SpyFu!
Thanks for this great Post. I am using Semrush from past few months and It is really a great tool to find quality and high performing keywords for my blog. I highly recommend it to others.
Hey, Sandeep Great Comparison. As you know free versions are very limited and I am not sure which one I should go with. Which one is more damn accurate
Hi Garry – Thank you! I’d suggest you go for SEMrush Pro. You can sign up for a 30-day free trial SEMrush Pro here. It will give you full access to all their features and as far as I know, there are no restrictions. Hope this helps!
Hi! Thanks – so comprehensive and clear!
Could you also explain me the difference between these tools and SERPstat? In a few words
Ut seems to me like they have the same features, but the difference in prices is huge
Great comparison Sandeep! Moz has more package options. But SemRush sounds interesting. Is there a trial they offer? Would love to try and test it out.
Thanks, Emmerey. You can sign up for a 30-day free trial of SEMrush by clicking here.
Thanks for responding! I will definitely check it out 🙂
[…] Bonus: See a detailed comparison between Moz and SEMrush to help you decide which SEO tool is worth investi… […]
Thanks for this great Post. I am using Semrush from past few months and It is really a great tool to find quality and high performing keywords for my blog.
Both are great! But concerns me is their payment problem. Most of the Indians face problem while signing up with their plans (even on free trial).
I’m a long time user of Moz Pro and recently subscribed to SEMRush. I was comparing the results for both and I found a huge discrepancy in the number of backlinks for the root domain: . Moz reports 4.5k Total External Inbound Links, while SEMRush reported 70 Total Backlinks. I know numbers won’t exactly match between the two tools, but I can’t figure out this large discrepancy. Will appreciate any help!
This is a good blog post Sandeep. I was reading some of the comments and someone mentioned the support at Moz is not that friendly and I found that is true from my experience. I believe the one major asset that SEMRush has is the excellent telephone support which is just about impossible to find now a days especially with these SEO tools. Moz just has email support which will require the waiting of a few hours and hopefully the support person totally understands your question so they provide the most applicable answer or you have to start all over again. The people at SEMRush answer the phone within seconds and are very polite, friendly and knowledgeable. There is no questions about it, SEMRush has the best support of any of these other SEO tool companies. Needless to say their tool is excellent and they are always making improvements. Moz was the hot tool to use years ago when there was not much competition but all that has changed. I will take SEMRush any day of the week!
I just signed up for SEMRush, Moz Pro and Ahrefs. So far SEMRush and Ahrefs blow the socks off Mos Pro. The Moz interface is clean but the statistics are dramatically off the other two services and there really aren’t any tools that seperate it from the pack , in fact it probably offers the least functionality out of the three plans for the price. Disappointed in Moz!
Best Article for newbie. Thanks.I am Like Semrush It is really a Helpful tool to rank my business website all time.
What do you think about Ryte formely Onpage.org ? Is it better than semrush or moz ? Thanks !
I am finally still confused about semrush and ahref…As ahref is offering backlinks checker of any particular post.So can you suggest me which 1 is better and cheaper
Great comparison Sandeep! Both tools are great. But I’ve found myself using semrush more and more lately.Keep up the good work SANDEEP……
[…] SEMrush vs Moz: A Detailed Comparison of Key Features […]
We use semrush every day, and recommend to anyone who is serious about keywords.
Long life to SEMrush, that tool I use every day
Wow! What a great article. You have compared both tools awesomely. SemRush is my favourite. It is helpful for many work.
Thanks! It’s my favorite SEO tool too. Glad you found the comparison useful.
I like your deep comparison of SEMRUSH and MOZ Pro, but recently I came across a compaby called Semalt, how does it compare to SEMRUSH or MOZ? Thank you.
Wow! What a great article. You have compared both tools awesomely. SemRush is my favourite. It is helpful for many work, thanks for sharing this information i also bookmark this page.
I think semrush is best SEO tool but in the field of quality moz is best tool for SEO.
These both Semrush and Moz are the best tool i am using Semrush for my blog. I love this content and also your writing skill.
Good work. Thank you very much! At the past I needed this information
According to me, both platforms help us much more in SEO and if we use them and follow guides then we definitely get good results in SERP.
Which tool you recommend for a new blogger in 2018
I’ve used both for 30 days, i found 30 day trials.
At the end, SEMrush was the best option.
I felt it was so much cleaner and organized in the back office.
In Moz I kept forgetting where things were and spent so much time looking for things that I felt should have been right in front of you, like in SEMrush.
Hey Nathan – Thanks for sharing your experience. I couldn’t agree with you more. SEMrush is by far the superior software between the two.
personally, I like the semrush most. Moz’ support is really bad as compare to semrush. And most importantly it is super user friendly
I know all these tools but got more info about them from this article. Thanks for sharing the information.
I prefer SEMrush for their project management tools and use MOZ for the toolbar, which is handy when you’re checking out websites for link or scoping out the competition in search results. They both have their uses.
I personally prefer semrush over moz. In fact I always use SEMRUSH for my client websites too. It’s really a great SEO tool.
Anyways, Your comparison is good. Thank you for the brief comparison of both the tools.
I honestly found not much value in using Moz. I’m a paid customer of SEMRush and did pay for Moz, but I just couldn’t justify the price of Moz for I found very little value
Hi Sandeep thanks for the article.
We use moz but have been considering moving away because of the exchange rate and the price increased a couple of months back – Moz Pro Medium $179. (I can send you the updated prices if you want).
There is a lot to like about this tool, but their focus is US and the Keyword explorer only half works if you live in another country, making it difficult to spy on competitors or even do keyword research. We end up using Google Keyword tool for our research and then plug it into moz, which is not ideal.
I think location based functionality is a consideration that most people overlook. Once you have spent a couple of months investing money and time in any system, it makes it harder to move even if you are unable to use the tool to its full capabilities.
We are going to sign up for a free trial on SEMRush to do our own comparison.
Both the tools are very important for seo experts to analysis of website ranking and overall traffic of website. You gave such gud points of comparison.Keep sharing more on SEO updates.
Great article, thanks Sandeep.
Have you heard of any keyword research (which isn’t Google’s one) and competitor analysis that has New Zealand search data?
According to you article, SEM Rush doesn’t.
Since this article was last updated, SEMrush has added the New Zealand search data. Thanks for letting me know. Hopefully, the next time you check this article, I’d have added the new screenshot.
Very good article! I have used Moz and Semrush both but find Semrush more useful than Moz especially for backlinks and Competitor Analysis. You have highlighted some of the features which I have never used in these tools because I was not aware of those. Thank you so much for sharing…
I am currently trying SEMrush pro, it seems good and complete
Thanks, I was trying to confirm my sticking with SEMrush instead of Moz. I had come to a similar conclusion about features, and that SEM was a more complete package. This was helpful validation. Sometimes it can feel like you should be using EVERY tool, but I feel like SEMRush is very all-encompassing, and free tools can make up for whatever else.
Thank you for the SEMrush code. They only offered 7 days on the website.
Nice information you have shared. I feel sem rush is best.
I agree with you, SemRush is very easy to use
I am using Semrush from past few months and It is really a great tool to find quality and high performing keywords for my blog. Thank you
Wow! A much needed comparison for the community. I like the way you have crafted the entire post without being biased. It really matters, because I have seen many experts who give biased comparison – I sometimes feel they have lost the race. Great!!!
Hey Sandeep ,
This is a detailed guide about semrush. I ave been using ahref for a few months. But after reading this article I have found semrush very useful. So I am going to give it a try. Thanks for writing such amazing stuff.
Thanks, Chayan. Glad you found the article useful.
I have been using Moz. Ahrefs is better but expensive too.
Nice article Sandeep,
I am debating between SEMRush and Ahrefs, they are both extensive and highly rated, do you recommend one over the other?
Hey Ned – Glad you liked the article. I’d definitely recommend SEMrush over Ahrefs. Both tools are incredible, but SEMrush has much better site audit and keyword research capabilities. Why don’t you sign up for a free 30-day trial of SEMrush Guru and see for yourself? Here’s the link: https://www.semrush.com/partner/99signalsSvA/
I have been using both tools since 1 year. I think semrush is a perfect seo tool. moz is also good
Moz provide their scores at X , and Semrush typically provide at 2X.
We’ve checked many domains , if Moz = 20 then Semrush ~40.
We’ve contacted both Semrush and Moz about this and neither explain why their overall scores for domains are 2x apart.
SEMrush provides a lot of data relating not just to SEO, but PPC too — if you want a tool that covers both areas, it’s a much better option than Moz. It’s easier to identify and output toxic links with SEMrush.
I totally agree with you. I also found semrush to be more effective over Moz. Again in no way moz is bad. In fact their free services offered are best in the market.
Thank you for writing this nice article. It was very useful.
Keep writing and shining!!!!!
Thank you. Ahrefs is definitely giving Moz a run for their money when it comes to free SEO tools. Have you checked Ahrefs Webmaster Tools?
Yes Sandeep. In fact, I am a fan of Ahrefs. It’s easy to use, easy to understand. I must say that be it SEMRUSH, AHREF or MOZ, they are excellent.
I have been using Ahrefs for a while but after reading your article I found that Semrush is much more helpful in the case of Content marketing and SEO.
I would like to give it a try to Semrush.
Thanks, Joy. Semrush is definitely better. Glad you found my article helpful.
I did not have a good experience with SemRush… and move to Moz.
After reading your article and forum feedback, I should give SemRush another try…
Thanks for your in-depth SEMRush Vs Moz comparison. I have been blogging since 2015 and would like to take my profession to the next level. Hence, I’m looking for an ideal tool to tweak my organic presence by giving an SEO boost to my blogs. Your great insights helped me chose the right tool and yes, I want to get SEMRush after reading your content.
Good read and comparison, what about doing a comparison with some of the lower end tools, which are slowly catching up to the bread and butter SEO tools – SEM – AHREFS – MOZ ETC.
Seranking – Ubbers Etc
By going through your article, I’m impressed with Semrush. It is more user-friendly and gives quite accurate data.
Thanks Sandeep for the detailed information.
I use Semrush and MOZ to perform technical audit of my client’s website. Both have good features to analyze the website.