About 99signals

99signals is a marketing blog run by me, Sandeep Mallya, to help bloggers and entrepreneurs run a successful side business and earn extra income through blogging and affiliate marketing.

Sandeep Mallya - About 99signals

Hi there, I’m Sandeep Mallya!

I’m an entrepreneur and digital marketing consultant from Bangalore, India. I founded my own digital agency, Startup Cafe Digital, in 2015 where I help SMBs leverage social media, SEO, and content marketing to grow their traffic and generate qualified leads for their business.

I started 99signals in 2016 as a side project to document all the strategies, tools, and tactics that I was using to grow my small agency. The goal was simple: to arm other solopreneurs with all the right information they needed to launch a successful business.

Since then, 99signals has grown significantly and generates over $4000 in side income each month. The blog currently features 200+ in-depth articles, how-to guides, and hacks which reveal the secrets behind running a successful side hustle and earning extra money from blogging.

My articles have been featured on several websites. Here’s a list of just a few:

99signals - Featured Publications

Read My Best Content

My (Origin) StorySandeep Mallya - 99signals

If you aren’t bored of all the information overload here, here’s my short story.

After getting my MBA in 2009, I worked for the digital arms of two of the largest media publications in India in sales and marketing roles (I won’t name them here, but you can check my LinkedIn profile to see who they are). To call these jobs ‘soul-crushing’ would be a MASSIVE understatement.

I won’t go into detail because I hate complaining, but suffice it to say, my work experience convinced me that I was not cut out for the 9-5 job.

With everything that was bad about the job, there were a few positives as well. One of them was that I made solid connections. The second was that I was part of the biz-dev team for a revolutionary social media recruitment tool one of these companies had acquired. I was in charge of the core team that was responsible for pitching this new tool to the top 30 IT companies in Bangalore. This was back in 2011 when social media had low acceptance at a B2B level and companies were reluctant to create a LinkedIn business page, let alone a Facebook or Twitter page.

This experience in social media marketing and biz-dev proved to be invaluable when I launched my digital agency in early 2015. I had been toying with the idea of starting my own social media marketing agency in 2014 and after one year of contemplation, I got my big break when one of my connections needed help managing social media accounts for his newly-launched online food delivery business in San Francisco. I quit my day job and began work as a part-time social media consultant, earning a decent monthly retainer fee.

At the same time, I began working as a freelancer and created a single page website to list down my social media marketing services. Soon, the website was flooded with requests and in August 2015, I took the big step of launching my own digital agency with an aim to help small businesses generate more qualified website traffic and conversions through social media. Soon, it evolved into a full-fledged digital marketing agency which offered inbound marketing services, including social media marketing, SEO, PPC, email marketing, web analytics, and content marketing. 

I read several business books at the time of launching my business, but three of them gave me the confidence to embark on this exciting new adventure. They were:

Rework by Jason Fried and David Heinemeier Hansson
The 4-Hour Work Week by Tim Ferriss
The Lean Startup by Eric Ries

Since starting my agency, I’ve had the privilege of working with several early-stage startups in India, USA, and Singapore. Here are some of the brands I’ve worked with:

Startup Cafe Digital - ClientsStartup Cafe Digital was featured among “Top 10 Marketing Agencies in India in 2016” by Silicon India Magazine and in 2018, my agency’s success story was covered by Entrepreneur Magazine

If you’ve made it this far, I thank you for reading my short origin story

The Launch of 99signals 

As I mentioned earlier, I launched 99signals with an aim to document my journey of launching and growing my digital marketing agency. I’m a big believer in Gary Vee’s “Document, Don’t Create!” philosophy, and this blog is basically a testament to that belief. What started as a simple documentation project now earns me over $3000 in affiliate and advertising income each month. The blog currently has over 200 in-depth articles, how-to guides, resources, reviews, and interactive content to help you build, sustain, and grow your very own successful side hustle.

In addition to the articles, you’ll also find links to my podcast episodes from my newly-launched podcast, Marketing Mantra, tons of free eBooks, and much more.

To get started, check out some of my best content

If you have any questions about blogging or marketing, feel free to send me an email at sandeep@99signals.com or connect with me on social media – TwitterLinkedIn, and Instagram.

Thanks for dropping by and I hope you enjoy the content on my blog.

Useful Links

Write for us: I’m always looking for contributors who can write on topics such as SEO, Social Media Marketing, and Content Marketing. Click here to send your application.

Advertise with us: If you are interested in learning about advertising options at 99signals, click here

Recommended Resources: Click here to check out some of the marketing tools and resources I highly recommend.

Marketing Mantra Podcast: My weekly marketing podcast. Click here to learn more.

Startup Cafe Digital: My digital marketing agency. Click here to learn more about what we do.

99signals YouTube Channel: Click here to watch our latest videos on YouTube.

99signals Chatbot: Chat with our chatbot to explore interesting content on our blog.

99signals App: Download the official 99signals app on the App Store or Google Play Store.

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Disclosure – Some of the links on this website are “affiliate links.” This means if you click on the link and purchase the product/service, we will receive an affiliate commission. No article published on this site should be republished anywhere (the web or otherwise) without written permission from the owner.

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