About Sandeep Mallya

Who is Sandeep Mallya?

Hi there! I’m an entrepreneur and digital marketing consultant from Bangalore, India. I founded my own digital agency, Startup Cafe Digital, in 2015 to help SMBs leverage SEO, social media, and content marketing to grow their traffic and generate qualified leads for their business.

I launched 99signals in 2016 as a side project to document all the strategies, tools, and tactics that I was using to grow my small agency.

The goal was simple: to arm other entrepreneurs and bloggers with all the right information and tools they needed to launch a successful online business. Since then, 99signals has grown significantly and generates over $6,000 in side income each month.

The blog currently features 200+ in-depth articles, how-to guides, and actionable tips on a wide range of marketing topics — from SEO and content marketing to social media marketing and affiliate marketing. They are read by over 500,000+ people per year.

I also host the Marketing Mantra podcast, where I’ve interviewed marketing thought leaders like Matthew Woodward, John Wall, Craig Campbell, Alexandra Tachalova, and many others. I also write guest posts for Semrush and SEOButler, and occasionally appear on podcasts and webinars to deconstruct SEO and other online marketing topics.

My articles have been featured on several websites. Here’s a list of just a few:

99signals - Featured Publications

Thanks for dropping by and I hope you enjoy the content on my blog.

Connect with Sandeep Mallya

You can connect with or follow me on these platforms:

💡 Twitter

💡 YouTube

💡 LinkedIn

💡 Instagram

What Others Are Saying

Sandeep is a trusted SEO expert and we often point to his in-depth guides and reviews as a reference for our readers.

Hailey Friedman

Co-Founder, GrowthBar

Sandeep has a wealth of knowledge on SEO, blogging, and affiliate marketing. The best bit was that he walks his talk. Everything he teaches he actively executes in his own time and getting outstanding results.

Jules Dan

Host, Storytelling Secrets Podcast

I've seen Sandeep build up an awesome collection of content and resources over the last few years that should be a go-to for digital marketers looking to up their game.

Nick Christensen

Head of Marketing, AppSumo

We have been fortunate to partner with Sandeep for several years. Our partnership has succeeded over the years due to the useful content Sandeep produces for SEO & bloggers, which align perfectly with the tools Semrush provides. Sandeep is a great person to work with and I find myself constantly learning from him through our interactions.

Travis Jacobson

Head of Affiliate Marketing, Semrush

Sandeep knows the topic and delivers! I'm both a listener and have been a guest. Sandeep knows how to run the show - interesting and actionable content, everything a marketing cast needs!

John Wall

Co-Host, Marketing Over Coffee

I was fortunate enough to sit and chat with Sandeep about marketing, marvel movies, and the joy of cricket. Awesome person with a great blog and podcast. He's consistent, gets great info out of the guests, and is always bringing on unique points of view!

Daniel Daines-Hutt

Founder, AmpMyContent