SEO

Reddit threads now appear in Google Business Profiles, AI Overviews, ChatGPT, and Perplexity. One thread can shape your brand across six discovery surfaces. Here's what to do.

Google just added an AI Assistant channel to GA4's Default Channel Group. Here's what it tracks, what it misses, and the gaps you need to close before competitors do.

ChatGPT Ads hit $100M in just six weeks with 600+ advertisers. Here's what makes this ad channel different, and why your existing attribution model can't track it.

Seer Interactive found one old review was shaping AI responses about their brand 67 times in three months. Here's how third-party citations now drive AI visibility more than your own website.

You've been told Google owns 90% of search. New research across 41 platforms tells a very different story, and it changes everything about where your buyers actually find you.

Google's Universal Commerce Protocol lets shoppers buy without visiting your site. A new patent goes further, letting AI replace your landing page entirely. Here's what marketers need to know.

There's a new cautionary shape showing up in Google Analytics dashboards across the SEO world. It looks like a mountain, sharp ascent on the left, cliff-face drop on the right, and practitioners have started calling it "Mount AI."

You can also start building and scaling your inbound customer acquisition efforts by hiring multiple writers. However, your blog will flop if they don't create top-notch content. That's where editorial style guidelines come in; you need a well-written one for your team to create content that meets your needs.

Unbiased review of Semrush’s AI Visibility Toolkit. Learn if its AI-powered insights justify the extra cost for serious marketers.

Discover 7 powerful AI SEO tools I’ve personally tested to boost rankings, optimize content, and streamline your entire SEO workflow.