Marketing Mantra Podcast by 99signals

Marketing Mantra - New Podcast CoverMarketing Mantra is a marketing podcast by 99signals, hosted by Sandeep Mallya. If you’re an entrepreneur, blogger, small business owner, marketer, or someone simply interested in marketing, you’re sure to find something useful and interesting in each episode.

Join us for a new episode every week (and sometimes more) and get better at marketing, SEO, and blogging.

🎧 Where to subscribe: Apple PodcastsGoogle Podcasts | Breaker | Radio Public | Spotify | Pocket Casts | AnchorStitcher | Acast

Marketing Mantra Podcast Episodes

Table of Contents

Ep. #28 – The Art of Paid Content Promotion — with Daniel Daines-Hutt

In this episode, I’ll be joined by Daniel Daines-Hutt from AmyMyContent (https://www.ampmycontent.com). Dan is a self-confessed marketing nerd who teaches people  how to get more traffic and engagement for their existing content. His guide to paid content promotion was ranked among the Top 10 content of all time on Inbound.org (now Growth.org) and Growth Hackers.

His content has also been shared or referenced by online marketing thought leaders like Neil Patel, Ryan Deiss, Sujan Patel, Sean Ellis, and Glen Allsopp.

The theme of this episode is “The Art of Paid Content Promotion.”  If you’re a marketer or bloggers who’s looking for ways to leverage your existing content through paid channels like Facebook ads, you’re going to enjoy listening to this episode. Be sure to take notes as we cover the following topics in this episode:

  • The need for paid content promotion 
  • Understanding what you can spend 
  • Researching your audience 
  • Writing ad copy 
  • Designing ads 
  • Testing ads until profitable

Listen to this episode on: Apple Podcasts | Google Podcasts | Spotify | Pocket Casts

Ep. #27 – Everything You Need to Know About Facebook’s Libra Cryptocurrency

In episode 27 of Marketing Mantra, I share my thoughts on Facebook’s new cryptocurrency, Libra, and how the social media giant aims to revolutionize the payment system with the new digital money.

Listen to this episode on: Apple Podcasts | Google Podcasts | Spotify | Pocket Casts | Anchor

Ep. #26 – How to Audit Your Marketing Team’s Productivity — with Vlad Calus from Planable

In this episode, I’ll be joined by Vlad Calus, co-founder of Planable — an incredible tool that I recommend — and he’ll talk about auditing your marketing team’s productivity and upgrading their results. He will also share his experience on how to succeed as an online entrepreneur, find your first customers, building your own marketing team from scratch, and outsourcing time-consuming tasks that value less. 

If you’ve never heard of Planable, here’s a brief introduction: Planable is a social media collaboration tool for marketing teams, digital agencies and freelancers. With Planable, you can collaborate with your teammates and clients on content calendar in the most visual way. It’s used by more than 5000 brands worldwide, including Mini, BMW, Volkswagen, and SkyTeam.

Now here’s a short intro about our special guest guest Vlad Calus:

Vlad founded two non-profits at the age of 16, then dropped out of college, moved to another country with two of his friends, built Planable at when he was 19 and became an honoree Forbes 30 Under 30 when he was just 22. He’s been featured as a guest writer & marketer by multiple publications including Social Media Examiner, Entrepreneur, WeRSM, Freshdesk, Subsign, Digital Agency Network, and many others.

He recently self-published his first book, called “Marketing Teams of the Future”. The book navigates content marketing’s journey from the early beginnings, then dives into a profound analysis of today’s industry, and proposes several solutions on how to prepare your marketing team for the next decade. You can download the eBook for free in the resource section of this description. 

I’m so excited to share my conversation with Vlad Calus with you. Be sure to take notes!

Listen to this episode on: Apple Podcasts | Google Podcasts | Spotify | Pocket Casts | Anchor

Ep. #25 – How to Use Facebook Ads to Double Your Email List — with Lucas Lee-Tyson

When it comes to advertising on social media, most marketers prefer Facebook ads as their platform of choice. Serving over 1 billion users every month, bloggers and business owners alike can achieve phenomenal growth by investing in Facebook ads.

But did you know you could also use Facebook ads to grow your email list? That’s the topic I’ll be discussing with my special guest for this episode, Lucas Lee-Tyson. Lucas is a Facebook ads consultant and serial entrepreneur. He is the founder of Growth Cave, a place where marketers and entrepreneurs alike can learn how to create and manage their own profitable Facebook ad campaigns.

Listen to this episode on: Apple Podcasts | Google Podcasts | Spotify | Pocket Casts | Anchor

Ep. #24 – Startup Culture Series: The Unique Case of Zappos

We are so excited to launch a new series at Marketing Mantra called the “Startup Culture Series” — where we’ll focus on unique case studies and share our views on startup best practices.

I’ll be joined by my co-host, Raksha Shenoy (my wife 😀) who has over a decade of experience in the HR space. She has worked with, and advised, interesting growth-stage startups and is passionate about the growth culture in startups.

In today’s episode, we’ll be talking about the unique work culture of Zappos. In particular, we’ll examine their practice of paying $2000 to new hires to quit and see if it’s a good tactic to retain the best hires.

To learn more about the Zappos culture, we highly recommend you grab a copy of Delivering Happiness by Tony Hsieh, CEO of Zappos. 

Listen to this episode on: Apple Podcasts | Google Podcasts | Spotify | Pocket Casts | Anchor

Ep. #23 – Thoughts on Apple Shutting Down iTunes

In this episode, I share my thoughts on Apple’s decision to shut down iTunes and break it down into 3 standalone apps — Apple Music, Apple Podcasts, and Apple TV. Find out why Apple decided to pull the plug on one of its most iconic brands.

Listen to this episode on: Apple Podcasts | Google Podcasts | Spotify | Pocket Casts | Anchor

Ep. #22 – A Facebook Marketing Secret No One is Talking About

In this episode, I reveal a Facebook Marketing secret no one is talking about. Learn this secret to gain a competitive edge and craft an effective Facebook marketing strategy.

Listen to this episode on: Apple Podcasts | Google Podcasts | Spotify | Pocket Casts | Anchor

Ep. #21 – 3 Best WordPress Plugins to Double Your Site Traffic

Would you like to drive more traffic to your WordPress site? Then this episode is for you!

WordPress is the most popular content management system (CMS) in the world. It powers over 30% of all websites on the internet. In this episode, I talk about 3 best (and 100% free) WordPress plugins you can use to generate more traffic for your website and boost user engagement.

Listen to this episode on: Apple Podcasts | Google Podcasts | Spotify | Pocket Casts | Anchor

Ep. #20 – How to Boost Your Affiliate Income [Conversation with Ilya Lyubimov, Affiliate Manager at SEMrush]

In this special episode of Marketing Mantra, I talk to our podcast’s very first guest, Ilya Lyubimov. Ilya is an affiliate manager of the SEMrush Affiliate Program; he’s in charge of developing affiliate partnerships and launching new projects. SEMrush is my go-to marketing tool and their affiliate program has been a huge source of side income for me. Ilya has been my affiliate manager for over a year, and he’s been one of the most proactive affiliate managers I’ve had the pleasure of working with. His ideas and recommendations have helped me skyrocket my affiliate income from SEMrush. For more details on my affiliate earnings, click here.

In this Q&A session, Ilya shares his views on the latest SEO trends and tells us what’s next for SEMrush. He also shares his thoughts on what makes SEMrush so unique and why the company has been able to dominate the SEO software space for so long. He also shares some really cool affiliate marketing tips; so be sure to take notes.

Really excited to have Ilya on the show and I hope you find the insights in this episode useful.

Listen to this episode on: Apple Podcasts | Google Podcasts | Spotify | Pocket Casts | Anchor

Ep. #19 – Google+ is Back (But Probably Not the Way You Think)

Google+ is back in an all new avatar. In this episode, I talk about Google’s surprising new decision to revive the failed social network as an enterprise communications tool. Tune in to this episode to learn more.

Listen to this episode on: Apple Podcasts | Google Podcasts | Spotify | Pocket Casts | Anchor

Ep. #18 – Instagram’s Latest Feature Transforms It Into a Shopping App

In this episode, I discuss Instagram’s latest feature that’s going to enable users to shop within the app without ever having to leave it. This new feature is Instagram’s big push into eCommerce. Listen to this episode to learn more about this game-changing feature from Instagram and how it’s going to transform it into a shopping app.

Listen to this episode on: Apple Podcasts | Google Podcasts | Spotify | Pocket Casts | Anchor

Ep. #17 – A Rookie SEO Mistake that is Costing You Traffic (And How to Fix It)

In this episode, I reveal a rookie SEO mistake that’s costing you massive search traffic. Find out what that mistake is and how you can go about fixing it to increase your search rankings.

Listen to this episode on: Apple Podcasts | Google Podcasts | Spotify | Pocket Casts | Anchor

Ep. #16 – DuckDuckGo Hits 1 Billion Monthly Searches (Should Google Be Concerned?)

Do you use the privacy-focused search engine DuckDuckGo?

In this episode, I talk about DuckDuckGo’s new milestone and its implications on Google.

Listen to this episode on your preferred podcast platform or just hit the ‘Play’ button below.

Listen to this episode on: Apple Podcasts | Google Podcasts | Spotify | Pocket Casts | Anchor

Ep. #15 – The Number 1 Reason Why People Are Leaving Your Website (and Never Returning)

In episode 15 of the Marketing Mantra podcast, I reveal the number 1 reason why people are leaving your website and never returning. If you’d like to know the reason and learn more about how you can improve the experience of visitors on your site, then this episode is for you.

Listen to this episode on your preferred podcast platform or just hit the ‘Play’ button below.

Listen to this episode on: Apple Podcasts | Google Podcasts | Spotify | Radio Public | Breaker | Pocket Casts | Anchor

Ep. #14 – Is It Worth Spending Money on Bing Ads?

Do you rely on PPC ads to drive traffic to your website?

When it comes to PPC ads, most marketers don’t go beyond investing in Google ads. Bing ads, on the other hand, has never really been considered a serious advertising platform.

But it may surprise some that Bing ads has a few unique benefits over Google ads.

In this episode, I’ll explain why you need to reevaluate Bing ads as an advertising platform and provide 3 key reasons why it’s worth spending money on Bing ads.

Listen to this episode on your preferred podcast platform or just hit the ‘Play’ button below.

Listen to this episode on: Apple Podcasts | Google Podcasts | Spotify | Radio Public | Breaker | Pocket Casts | Anchor

Ep. #13 – How to Recover from a Google Panda Penalty

Google Panda was one of the most important algorithm updates from Google which completely changed the SEO landscape forever. It still continues to influence how we create content on the web.

In this episode, I discuss the influence of Google Panda algorithm update on SEO and the steps you need to take to recover from a Google Panda penalty and reclaim your search rankings.

Listen to this episode on your preferred podcast platform or just hit the ‘Play’ button below.

Listen to this episode on: Apple Podcasts | Google Podcasts | Spotify | Radio Public | Breaker | Pocket Casts | Anchor

For more details on Google Panda, check out this resource.

Ep. #12 – Snapchat has the Happiest Users (according to Snapchat)

In episode #12 of Marketing Mantra, I talk about a new Snapchat-commissioned social media study that reveals Snapchat has the happiest users. Are the findings of this study biased or can marketers learn something from this? Listen to this episode to find out.

Source: Apposphere: How the Apps You Use Impact Your Daily Life and Emotions [Snapchat Business Blog]

Listen to this episode on your preferred podcast platform or just hit the ‘Play’ button below.

Listen to this episode on: Apple Podcasts | Google Podcasts | Spotify | Radio Public | Breaker | Pocket Casts | Anchor

Ep. #11 – The One Instagram Tool You Have to Use to Drive Traffic and Conversions

If you’ve used Instagram for marketing, then you’d know one of the major challenges on the platform is to drive traffic to your website. Instagram’s ‘one link in bio’ limitation is a major hurdle for marketers and entrepreneurs. Luckily, there’s an Instagram marketing tool that can side-step this limitation and drive tons of traffic to your website.

In this episode, I talk about Shorby — a powerful Instagram tool that can optimize your Instagram traffic with clickable links, messengers, and social networks.

Listen to this episode on your preferred podcast platform or just hit the ‘Play’ button below.

Listen to this episode on: Apple Podcasts | Google Podcasts | Spotify | Radio Public | Breaker | Pocket Casts | Anchor

Ep. #10 – How Long Should Your Blog Post Be?

In episode #10 of the Marketing Mantra podcast, I answer the all-important question—How long should your blog post be? Plus, I also reveal a tool that can help you arrive at the right word count for a blog post for any topic.

Listen to this episode on your preferred podcast platform or just hit the ‘Play’ button below.

Listen to this episode on: Apple Podcasts | Google Podcasts | Spotify | Radio Public | Breaker | Pocket Casts | Anchor

Ep. #9 – One Simple (Yet Super Effective) Way to Get More Twitter Followers

One of the greatest challenges on Twitter, as with any major social media platform, is to get relevant followers.

That’s why I’m going to reveal a simple technique in this episode — a technique you can use to get organic followers on Twitter who are not just relevant, but who are also genuinely interested in your tweets.

Listen to this episode on your preferred podcast platform to learn about this simple, yet super effective, technique to grow your followers on Twitter.

Listen to this episode on: Apple Podcasts | Google Podcasts | Spotify | Radio Public | Breaker | Pocket Casts | Anchor

Ep. #8 – The One SEO Tool You Aren’t Using (But Should)

In episode #8 of the Marketing Mantra podcast, I talk about the one SEO tool you aren’t using, but should. Find out which tool you should be using to increase your search rankings.

Listen to this episode on: Apple PodcastsGoogle Podcasts | Spotify | Radio Public | Breaker | Pocket Casts | Anchor | Stitcher

Ep. #7 – Top 5 Productivity Tools for Entrepreneurs

In episode #7 of the Marketing Mantra podcast, I talk about top 5 productivity tools for entrepreneurs. Tune in to hear what productivity tools you should be using to save time and be more efficient.

Listen to this episode on: Apple PodcastsGoogle Podcasts | Spotify | Radio Public | Breaker | Pocket Casts | Anchor | Stitcher

Ep. #6 – Thoughts on Google+ Shutting Down

Google is finally pulling the plug on Google+. In this episode, I share my thoughts on Google+ shutting down and its implication for social media marketers. Tune in to hear why Google took this decision and its implications for social media marketers.

Listen to this episode on: Apple PodcastsGoogle Podcasts | Spotify | Radio Public | Breaker | Pocket Casts | Anchor | Stitcher

Ep. #5 – A Simple SEO Hack to Get High Quality Backlinks

In episode #5 of the Marketing Mantra podcast, I’ll be talking about a simple SEO hack you can use to build high-quality backlinks.

Listen to episode #5 of the podcast here or check out the full podcast transcript here.

Listen to this episode on: Apple PodcastsGoogle Podcasts | Spotify | Radio Public | Breaker | Pocket Casts | Anchor | Stitcher

Ep. #4 – 5 Impressive Marketing Tools You May Not Have Heard Of

In episode #4 of the Marketing Mantra podcast, I’ll be talking about 5 impressive marketing tools you may not have heard of. These tools are highly underrated as they can really help you create more engaging content and achieve traffic growth.

A few of them still have free versions, so start using them while they are still affordable.

Listen to episode #4 of the Marketing Mantra podcast here or check out the full podcast transcript here.

Listen to this episode on: Apple PodcastsGoogle Podcasts | Spotify | Radio Public | Breaker | Pocket Casts | Anchor | Stitcher

Ep. #3 – Top 5 SEO News Stories in August 2018

In this episode of the Marketing Mantra podcast, I talk about the top 5 SEO news stories in August.

If you missed any of the important SEO scoop from this month, then this episode is for you. Take note of these 5 important SEO news stories and fine tune your SEO strategy accordingly.

Listen to this episode on: Apple PodcastsGoogle Podcasts | Spotify | Radio Public | Breaker | Pocket Casts | Anchor | Stitcher

For more info on the news stories discussed in this episode, visit: www.99signals.com/seo-news-roundup-august-2018/

Ep. #2 – Instagram IGTV: 7 Tips to Optimize Your Videos

In this episode of the Marketing Mantra podcast, I talk about Instagram IGTV, a new feature from Instagram that allows you to upload long-form vertical videos to the platform. These videos can be up to an hour long.

I also reveal 7 marketing tips and best practices you can follow to make your IGTV videos stand out and get noticed. If you’ve considered getting your IGTV channel up and running on Instagram, this episode is for you.

To learn more about the marketing tips discussed in this podcast, visit: www.99signals.com/instagram-igtv-guide/

Links to tools/apps discussed in the podcast:

Rocketium: bit.ly/rocketium-videos
SooMov: bit.ly/soomov-app (iOS)

Ep. #1 – 3 Best Podcasts for Entrepreneurs and Marketers

With tons of business podcasts on iTunes, Google Play, & Spotify, it can sometimes be overwhelming for marketers to keep track of all of them.

So in this inaugural episode of the Marketing Mantra podcast, I’ll talk about 3 of my favorite marketing podcasts. These are the 3 podcasts I’d recommend to all marketers, entrepreneurs, and small business owners out there.

Looking for more marketing podcasts? Here are the top 15 marketing podcasts you should subscribe to.

🎧 Subscribe to the Marketing Mantra Podcast 👇🏽

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