Marketing Mantra is a marketing podcast by 99signals, hosted by Sandeep Mallya. If you’re an entrepreneur, blogger, small business owner, marketer, or someone simply interested in marketing, you’re sure to find something useful and interesting in each episode.
Join us for a new episode every week (and sometimes more) and get better at marketing, SEO, and blogging.
Marketing Mantra Podcast Episodes
Table of Contents
- 1 Marketing Mantra Podcast Episodes
- 1.1 Ep. #39 – Craig Campbell Interview: Epic Affiliate Marketing Strategies for Beginners
- 1.2 Ep. #38 – What is the Best Page Speed Metric to Look At? — with Lukas Haensch from Pathmonk
- 1.3 Ep. #37 – Google BERT Update: What You Need to Know
- 1.4 Ep. #36 – An Interview with Subramanian Kalpathi, Author of “The Millennials”
- 1.5 Ep. #35 – This Month in Social Media: Facebook Hiding Like Counts & Other Top News Stories
- 1.6 Ep. #34 – The Best Podcast Analytics Tool
- 1.7 Ep. #33 – How Chatbot Landing Pages Can Boost Your PPC Conversion Rates — with Ish Jindal from TARS
- 1.8 Ep. #32 – The WeWork Fiasco, Explained: Why It’s a Cautionary Tale for Entrepreneurs & Investors
- 1.9 Ep. #31 – This Month in SEO [August 2019 Edition]
- 1.10 Ep. #30 – This Month in Social Media [August 2019 Edition]
- 1.11 Ep. #29 – 3 Effective Link Building Strategies (That Anyone Can Use) — with Matthew Woodward
- 1.12 Ep. #28 – The Art of Paid Content Promotion — with Daniel Daines-Hutt
- 1.13 Ep. #27 – Everything You Need to Know About Facebook’s Libra Cryptocurrency
- 1.14 Ep. #26 – How to Audit Your Marketing Team’s Productivity — with Vlad Calus from Planable
- 1.15 Ep. #25 – How to Use Facebook Ads to Double Your Email List — with Lucas Lee-Tyson
- 1.16 Ep. #24 – Startup Culture Series: The Unique Case of Zappos
- 1.17 Ep. #23 – Thoughts on Apple Shutting Down iTunes
- 1.18 Ep. #22 – A Facebook Marketing Secret No One is Talking About
- 1.19 Ep. #21 – 3 Best WordPress Plugins to Double Your Site Traffic
- 1.20 Ep. #20 – How to Boost Your Affiliate Income [Conversation with Ilya Lyubimov, Affiliate Manager at SEMrush]
- 1.21 Ep. #19 – Google+ is Back (But Probably Not the Way You Think)
- 1.22 Ep. #18 – Instagram’s Latest Feature Transforms It Into a Shopping App
- 1.23 Ep. #17 – A Rookie SEO Mistake that is Costing You Traffic (And How to Fix It)
- 1.24 Ep. #16 – DuckDuckGo Hits 1 Billion Monthly Searches (Should Google Be Concerned?)
- 1.25 Ep. #15 – The Number 1 Reason Why People Are Leaving Your Website (and Never Returning)
- 1.26 Ep. #14 – Is It Worth Spending Money on Bing Ads?
- 1.27 Ep. #13 – How to Recover from a Google Panda Penalty
- 1.28 Ep. #12 – Snapchat has the Happiest Users (according to Snapchat)
- 1.29 Ep. #11 – The One Instagram Tool You Have to Use to Drive Traffic and Conversions
- 1.30 Ep. #10 – How Long Should Your Blog Post Be?
- 1.31 Ep. #9 – One Simple (Yet Super Effective) Way to Get More Twitter Followers
- 1.32 Ep. #8 – The One SEO Tool You Aren’t Using (But Should)
- 1.33 Ep. #7 – Top 5 Productivity Tools for Entrepreneurs
- 1.34 Ep. #6 – Thoughts on Google+ Shutting Down
- 1.35 Ep. #5 – A Simple SEO Hack to Get High Quality Backlinks
- 1.36 Ep. #4 – 5 Impressive Marketing Tools You May Not Have Heard Of
- 1.37 Ep. #3 – Top 5 SEO News Stories in August 2018
- 1.38 Ep. #2 – Instagram IGTV: 7 Tips to Optimize Your Videos
- 1.39 Ep. #1 – 3 Best Podcasts for Entrepreneurs and Marketers
In this episode, we’ll be joined by SEO expert Craig Campbell who will be sharing some of his favorite affiliate marketing strategies. Craig has over 18 years of experience in digital marketing, having worked with many small to medium-sized businesses with all aspects of digital marketing. He is also a regular speaker at SEO events and has conducted several webinars for SEMrush.
If you’re looking for ways to earn affiliate income from your blog, then you’ll love this episode.
In episode 38 of Marketing Mantra, I’ll be joined by our special guest, Lukas Haensch, co-founder of Pathmonk. Lukas has an extensive background in conversion optimization and UX. In fact, he describes himself as a UX Conversion “nerd.” Before he founded Pathmonk, Lukas worked at Google for quite some time as UX Manager in the mobile optimization team.
The theme of this episode will revolve around improving the performance of your website on mobile devices and optimizing your site’s page speed to increase conversions.
Here are some of the topics we’ll be covering in this episode:
- How to optimize your mobile website
- Differences in mobile and desktop conversion
- How to increase conversion by using onsite behavior for optimization
- Hands-on tips on tools.
Thrilled to have Lukas on the show and I hope you’ll find this episode useful.
In this episode, I’ll be talking about BERT which is Google’s latest algorithm update. On October 25, 2019, Google made an official announcement on their blog that they had rolled out a new search algorithm update called BERT. Google is calling it their most important update in the last five years. Tune in to this episode to learn more about how BERT will impact search results and what it means for SEO in the long run.
In this episode, we’ll be joined by Subramanian Kalpathi, author of “The Millennials.” He will talk about the collaboration challenges faced by millennials and what entrepreneurs can do to foster a culture of collaboration.
This episode is hosted by Raksha Shenoy, who worked with Subramanian Kalpathi at KNOLSKAPE.
Welcome to the September 2019 edition of “This Month in Social Media.” Tune in to this episode to learn more about the top 3 news stories in social media marketing.
Ep. #34 – The Best Podcast Analytics Tool
If you have your own podcast, then you’d probably know how difficult it is to keep a track of your podcast downloads on so many different channels where your podcast is available. Luckily, there’s a tool that provides accurate analytics data for podcasts. And it’s 100% free. Tune in to this episode to learn more about this incredibly useful podcast analytics tool.
We’ll talk about the evolution of chatbots, Ish’s entrepreneurial roots, and why he believes conversational landing pages created via chatbots are more effective than static landing pages. Really excited to have Ish on the show and I hope you find this episode insightful.
In this episode, I talk about the recent WeWork fiasco. From its delayed IPO to the bizarre behavior of the company’s co-founder & CEO, Adam Neumann, WeWork has been making the news lately for all the wrong reasons. So in this episode, I’ll break down the sequence of events that unfolded over the past few weeks that took WeWork from being a potential Wall Street darling to a cautionary tale.
Ep. #31 – This Month in SEO [August 2019 Edition]
In this episode, I’ll be sharing the top 3 news stories in Search Engine Optimization (SEO) in August 2019.
From Google’s featured snippets algorithm update to Google making podcasts playable in search results, here are all the trending SEO news stories from August 2019 that you need to be aware of.
In episode 30 of the Marketing Mantra podcast, I’ll be discussing the top 3 social media news stories in August 2019.
From Tumblr getting sold to Autamattic Inc., the parent company of WordPress, for a fraction of what it was once worth, to Instagram suspending meme accounts with millions of followers, here are all the trending news stories in the world of social media marketing in the month of August.
In this episode, I’ll be joined by Matthew Woodward, a marketing thought leader who’s considered a leading authority in SEO. Matthew was a great influence on me back when I started my marketing blog. His in-depth articles and tutorials really helped me build my site’s authority and improve my search rankings.
His immensely popular award-winning internet marketing blog https://www.matthewwoodward.co.uk has over 180,000 subscribers and has generated over 4 million unique visits since he started blogging in 2012.
Since starting his blog, Matthew has helped thousands of people reach new levels of success. All of his content is focused on helping you to either increase your traffic or increase your profits which has led him to pick up a range of awards and develop an enthusiastic following.
In this episode, we’ll be talking about SEO in general and link building in particular. Matthew will talk about the role of link building in the rapidly evolving SEO landscape and share 3 of his favourite link building strategies.
So sit back and enjoy this episode, and be sure to take notes.
In this episode, I’ll be joined by Daniel Daines-Hutt from AmyMyContent (https://www.ampmycontent.com). Dan is a self-confessed marketing nerd who teaches people how to get more traffic and engagement for their existing content. His guide to paid content promotion was ranked among the Top 10 content of all time on Inbound.org (now Growth.org) and Growth Hackers.
His content has also been shared or referenced by online marketing thought leaders like Neil Patel, Ryan Deiss, Sujan Patel, Sean Ellis, and Glen Allsopp.
The theme of this episode is “The Art of Paid Content Promotion.” If you’re a marketer or bloggers who’s looking for ways to leverage your existing content through paid channels like Facebook ads, you’re going to enjoy listening to this episode. Be sure to take notes as we cover the following topics in this episode:
- The need for paid content promotion
- Understanding what you can spend
- Researching your audience
- Writing ad copy
- Designing ads
- Testing ads until profitable
In episode 27 of Marketing Mantra, I share my thoughts on Facebook’s new cryptocurrency, Libra, and how the social media giant aims to revolutionize the payment system with the new digital money.
In this episode, I’ll be joined by Vlad Calus, co-founder of Planable — an incredible tool that I recommend — and he’ll talk about auditing your marketing team’s productivity and upgrading their results. He will also share his experience on how to succeed as an online entrepreneur, find your first customers, building your own marketing team from scratch, and outsourcing time-consuming tasks that value less.
If you’ve never heard of Planable, here’s a brief introduction: Planable is a social media collaboration tool for marketing teams, digital agencies and freelancers. With Planable, you can collaborate with your teammates and clients on content calendar in the most visual way. It’s used by more than 5000 brands worldwide, including Mini, BMW, Volkswagen, and SkyTeam.
Now here’s a short intro about our special guest guest Vlad Calus:
Vlad founded two non-profits at the age of 16, then dropped out of college, moved to another country with two of his friends, built Planable at when he was 19 and became an honoree Forbes 30 Under 30 when he was just 22. He’s been featured as a guest writer & marketer by multiple publications including Social Media Examiner, Entrepreneur, WeRSM, Freshdesk, Subsign, Digital Agency Network, and many others.
He recently self-published his first book, called “Marketing Teams of the Future”. The book navigates content marketing’s journey from the early beginnings, then dives into a profound analysis of today’s industry, and proposes several solutions on how to prepare your marketing team for the next decade. You can download the eBook for free in the resource section of this description.
I’m so excited to share my conversation with Vlad Calus with you. Be sure to take notes!
When it comes to advertising on social media, most marketers prefer Facebook ads as their platform of choice. Serving over 1 billion users every month, bloggers and business owners alike can achieve phenomenal growth by investing in Facebook ads.
But did you know you could also use Facebook ads to grow your email list? That’s the topic I’ll be discussing with my special guest for this episode, Lucas Lee-Tyson. Lucas is a Facebook ads consultant and serial entrepreneur. He is the founder of Growth Cave, a place where marketers and entrepreneurs alike can learn how to create and manage their own profitable Facebook ad campaigns.
We are so excited to launch a new series at Marketing Mantra called the “Startup Culture Series” — where we’ll focus on unique case studies and share our views on startup best practices.
I’ll be joined by my co-host, Raksha Shenoy (my wife 😀) who has over a decade of experience in the HR space. She has worked with, and advised, interesting growth-stage startups and is passionate about the growth culture in startups.
In today’s episode, we’ll be talking about the unique work culture of Zappos. In particular, we’ll examine their practice of paying $2000 to new hires to quit and see if it’s a good tactic to retain the best hires.
To learn more about the Zappos culture, we highly recommend you grab a copy of Delivering Happiness by Tony Hsieh, CEO of Zappos.
Ep. #23 – Thoughts on Apple Shutting Down iTunes
In this episode, I share my thoughts on Apple’s decision to shut down iTunes and break it down into 3 standalone apps — Apple Music, Apple Podcasts, and Apple TV. Find out why Apple decided to pull the plug on one of its most iconic brands.
In this episode, I reveal a Facebook Marketing secret no one is talking about. Learn this secret to gain a competitive edge and craft an effective Facebook marketing strategy.
Would you like to drive more traffic to your WordPress site? Then this episode is for you!
WordPress is the most popular content management system (CMS) in the world. It powers over 30% of all websites on the internet. In this episode, I talk about 3 best (and 100% free) WordPress plugins you can use to generate more traffic for your website and boost user engagement.
Ep. #20 – How to Boost Your Affiliate Income [Conversation with Ilya Lyubimov, Affiliate Manager at SEMrush]
In this special episode of Marketing Mantra, I talk to our podcast’s very first guest, Ilya Lyubimov. Ilya is an affiliate manager of the SEMrush Affiliate Program; he’s in charge of developing affiliate partnerships and launching new projects. SEMrush is my go-to marketing tool and their affiliate program has been a huge source of side income for me. Ilya has been my affiliate manager for over a year, and he’s been one of the most proactive affiliate managers I’ve had the pleasure of working with. His ideas and recommendations have helped me skyrocket my affiliate income from SEMrush. For more details on my affiliate earnings, click here.
In this Q&A session, Ilya shares his views on the latest SEO trends and tells us what’s next for SEMrush. He also shares his thoughts on what makes SEMrush so unique and why the company has been able to dominate the SEO software space for so long. He also shares some really cool affiliate marketing tips; so be sure to take notes.
Really excited to have Ilya on the show and I hope you find the insights in this episode useful.
Google+ is back in an all new avatar. In this episode, I talk about Google’s surprising new decision to revive the failed social network as an enterprise communications tool. Tune in to this episode to learn more.
In this episode, I discuss Instagram’s latest feature that’s going to enable users to shop within the app without ever having to leave it. This new feature is Instagram’s big push into eCommerce. Listen to this episode to learn more about this game-changing feature from Instagram and how it’s going to transform it into a shopping app.
In this episode, I reveal a rookie SEO mistake that’s costing you massive search traffic. Find out what that mistake is and how you can go about fixing it to increase your search rankings.
Do you use the privacy-focused search engine DuckDuckGo?
In this episode, I talk about DuckDuckGo’s new milestone and its implications on Google.
Listen to this episode on your preferred podcast platform or just hit the ‘Play’ button below.
In episode 15 of the Marketing Mantra podcast, I reveal the number 1 reason why people are leaving your website and never returning. If you’d like to know the reason and learn more about how you can improve the experience of visitors on your site, then this episode is for you.
Ep. #14 – Is It Worth Spending Money on Bing Ads?
Do you rely on PPC ads to drive traffic to your website?
When it comes to PPC ads, most marketers don’t go beyond investing in Google ads. Bing ads, on the other hand, has never really been considered a serious advertising platform.
But it may surprise some that Bing ads has a few unique benefits over Google ads.
In this episode, I’ll explain why you need to reevaluate Bing ads as an advertising platform and provide 3 key reasons why it’s worth spending money on Bing ads.
Google Panda was one of the most important algorithm updates from Google which completely changed the SEO landscape forever. It still continues to influence how we create content on the web.
In this episode, I discuss the influence of Google Panda algorithm update on SEO and the steps you need to take to recover from a Google Panda penalty and reclaim your search rankings.
For more details on Google Panda, check out this resource.
In episode #12 of Marketing Mantra, I talk about a new Snapchat-commissioned social media study that reveals Snapchat has the happiest users. Are the findings of this study biased or can marketers learn something from this? Listen to this episode to find out.
Source: Apposphere: How the Apps You Use Impact Your Daily Life and Emotions [Snapchat Business Blog]
If you’ve used Instagram for marketing, then you’d know one of the major challenges on the platform is to drive traffic to your website. Instagram’s ‘one link in bio’ limitation is a major hurdle for marketers and entrepreneurs. Luckily, there’s an Instagram marketing tool that can side-step this limitation and drive tons of traffic to your website.
In this episode, I talk about Shorby — a powerful Instagram tool that can optimize your Instagram traffic with clickable links, messengers, and social networks.
Ep. #10 – How Long Should Your Blog Post Be?
In episode #10 of the Marketing Mantra podcast, I answer the all-important question—How long should your blog post be? Plus, I also reveal a tool that can help you arrive at the right word count for a blog post for any topic.
One of the greatest challenges on Twitter, as with any major social media platform, is to get relevant followers.
That’s why I’m going to reveal a simple technique in this episode — a technique you can use to get organic followers on Twitter who are not just relevant, but who are also genuinely interested in your tweets.
Listen to this episode on your preferred podcast platform to learn about this simple, yet super effective, technique to grow your followers on Twitter.
In episode #8 of the Marketing Mantra podcast, I talk about the one SEO tool you aren’t using, but should. Find out which tool you should be using to increase your search rankings.
In episode #7 of the Marketing Mantra podcast, I talk about top 5 productivity tools for entrepreneurs. Tune in to hear what productivity tools you should be using to save time and be more efficient.
Ep. #6 – Thoughts on Google+ Shutting Down
Google is finally pulling the plug on Google+. In this episode, I share my thoughts on Google+ shutting down and its implication for social media marketers. Tune in to hear why Google took this decision and its implications for social media marketers.
In episode #5 of the Marketing Mantra podcast, I’ll be talking about a simple SEO hack you can use to build high-quality backlinks.
Listen to episode #5 of the podcast here or check out the full podcast transcript here.
In episode #4 of the Marketing Mantra podcast, I’ll be talking about 5 impressive marketing tools you may not have heard of. These tools are highly underrated as they can really help you create more engaging content and achieve traffic growth.
A few of them still have free versions, so start using them while they are still affordable.
Listen to episode #4 of the Marketing Mantra podcast here or check out the full podcast transcript here.
In this episode of the Marketing Mantra podcast, I talk about the top 5 SEO news stories in August.
If you missed any of the important SEO scoop from this month, then this episode is for you. Take note of these 5 important SEO news stories and fine tune your SEO strategy accordingly.
For more info on the news stories discussed in this episode, visit: www.99signals.com/seo-news-roundup-august-2018/
In this episode of the Marketing Mantra podcast, I talk about Instagram IGTV, a new feature from Instagram that allows you to upload long-form vertical videos to the platform. These videos can be up to an hour long.
I also reveal 7 marketing tips and best practices you can follow to make your IGTV videos stand out and get noticed. If you’ve considered getting your IGTV channel up and running on Instagram, this episode is for you.
To learn more about the marketing tips discussed in this podcast, visit: www.99signals.com/instagram-igtv-guide/
With tons of business podcasts on iTunes, Google Play, & Spotify, it can sometimes be overwhelming for marketers to keep track of all of them.
So in this inaugural episode of the Marketing Mantra podcast, I’ll talk about 3 of my favorite marketing podcasts. These are the 3 podcasts I’d recommend to all marketers, entrepreneurs, and small business owners out there.
Looking for more marketing podcasts? Here are the top 21 marketing podcasts you should subscribe to.
Subscribe to the Marketing Mantra Podcast