Marketing Mantra Podcast by 99signals

Marketing Mantra Podcast by 99signals

Marketing Mantra is a marketing podcast by 99signals, hosted by Sandeep Mallya. If you’re an entrepreneur, blogger, small business owner, marketer, or someone simply interested in marketing, you’re sure to find something useful and interesting in each episode.

Join us for a new episode every week (and sometimes more) and get better at marketing, SEO, and blogging.

🎧 Where to subscribe: Apple PodcastsGoogle Podcasts | Breaker | Radio Public | Spotify | Pocket Casts | AnchorStitcher | Acast

Marketing Mantra Podcast Episodes

Ep. #16 – DuckDuckGo Hits 1 Billion Monthly Searches (Should Google Be Concerned?)

Do you use the privacy-focused search engine DuckDuckGo?

In this episode, I talk about DuckDuckGo’s new milestone and its implications on Google.

Listen to this episode on your preferred podcast platform or just hit the ‘Play’ button below.

Listen to this episode on: Apple Podcasts | Google Podcasts | Spotify | Pocket Casts | Anchor

Ep. #15 – The Number 1 Reason Why People Are Leaving Your Website (and Never Returning)

In episode 15 of the Marketing Mantra podcast, I reveal the number 1 reason why people are leaving your website and never returning. If you’d like to know the reason and learn more about how you can improve the experience of visitors on your site, then this episode is for you.

Listen to this episode on your preferred podcast platform or just hit the ‘Play’ button below.

Listen to this episode on: Apple Podcasts | Google Podcasts | Spotify | Radio Public | Breaker | Pocket Casts | Anchor

Ep. #14 – Is It Worth Spending Money on Bing Ads?

Do you rely on PPC ads to drive traffic to your website?

When it comes to PPC ads, most marketers don’t go beyond investing in Google ads. Bing ads, on the other hand, has never really been considered a serious advertising platform.

But it may surprise some that Bing ads has a few unique benefits over Google ads.

In this episode, I’ll explain why you need to reevaluate Bing ads as an advertising platform and provide 3 key reasons why it’s worth spending money on Bing ads.

Listen to this episode on your preferred podcast platform or just hit the ‘Play’ button below.

Listen to this episode on: Apple Podcasts | Google Podcasts | Spotify | Radio Public | Breaker | Pocket Casts | Anchor

Ep. #13 – How to Recover from a Google Panda Penalty

Google Panda was one of the most important algorithm updates from Google which completely changed the SEO landscape forever. It still continues to influence how we create content on the web.

In this episode, I discuss the influence of Google Panda algorithm update on SEO and the steps you need to take to recover from a Google Panda penalty and reclaim your search rankings.

Listen to this episode on your preferred podcast platform or just hit the ‘Play’ button below.

Listen to this episode on: Apple Podcasts | Google Podcasts | Spotify | Radio Public | Breaker | Pocket Casts | Anchor

For more details on Google Panda, check out this resource.

Ep. #12 – Snapchat has the Happiest Users (according to Snapchat)

In episode #12 of Marketing Mantra, I talk about a new Snapchat-commissioned social media study that reveals Snapchat has the happiest users. Are the findings of this study biased or can marketers learn something from this? Listen to this episode to find out.

Source: Apposphere: How the Apps You Use Impact Your Daily Life and Emotions [Snapchat Business Blog]

Listen to this episode on your preferred podcast platform or just hit the ‘Play’ button below.

Listen to this episode on: Apple Podcasts | Google Podcasts | Spotify | Radio Public | Breaker | Pocket Casts | Anchor

Ep. #11 – The One Instagram Tool You Have to Use to Drive Traffic and Conversions

If you’ve used Instagram for marketing, then you’d know one of the major challenges on the platform is to drive traffic to your website. Instagram’s ‘one link in bio’ limitation is a major hurdle for marketers and entrepreneurs. Luckily, there’s an Instagram marketing tool that can side-step this limitation and drive tons of traffic to your website.

In this episode, I talk about Shorby — a powerful Instagram tool that can optimize your Instagram traffic with clickable links, messengers, and social networks.

Listen to this episode on your preferred podcast platform or just hit the ‘Play’ button below.

Listen to this episode on: Apple Podcasts | Google Podcasts | Spotify | Radio Public | Breaker | Pocket Casts | Anchor

Ep. #10 – How Long Should Your Blog Post Be?

In episode #10 of the Marketing Mantra podcast, I answer the all-important question—How long should your blog post be? Plus, I also reveal a tool that can help you arrive at the right word count for a blog post for any topic.

Listen to this episode on your preferred podcast platform or just hit the ‘Play’ button below.

Listen to this episode on: Apple Podcasts | Google Podcasts | Spotify | Radio Public | Breaker | Pocket Casts | Anchor

Ep. #9 – One Simple (Yet Super Effective) Way to Get More Twitter Followers

One of the greatest challenges on Twitter, as with any major social media platform, is to get relevant followers.

That’s why I’m going to reveal a simple technique in this episode — a technique you can use to get organic followers on Twitter who are not just relevant, but who are also genuinely interested in your tweets.

Listen to this episode on your preferred podcast platform to learn about this simple, yet super effective, technique to grow your followers on Twitter.

Listen to this episode on: Apple Podcasts | Google Podcasts | Spotify | Radio Public | Breaker | Pocket Casts | Anchor

Ep. #8 – The One SEO Tool You Aren’t Using (But Should)

In episode #8 of the Marketing Mantra podcast, I talk about the one SEO tool you aren’t using, but should. Find out which tool you should be using to increase your search rankings.

Listen to this episode on: Apple PodcastsGoogle Podcasts | Spotify | Radio Public | Breaker | Pocket Casts | Anchor | Stitcher

Ep. #7 – Top 5 Productivity Tools for Entrepreneurs

In episode #7 of the Marketing Mantra podcast, I talk about top 5 productivity tools for entrepreneurs. Tune in to hear what productivity tools you should be using to save time and be more efficient.

Listen to this episode on: Apple PodcastsGoogle Podcasts | Spotify | Radio Public | Breaker | Pocket Casts | Anchor | Stitcher

Ep. #6 – Thoughts on Google+ Shutting Down

Google is finally pulling the plug on Google+. In this episode, I share my thoughts on Google+ shutting down and its implication for social media marketers. Tune in to hear why Google took this decision and its implications for social media marketers.

Listen to this episode on: Apple PodcastsGoogle Podcasts | Spotify | Radio Public | Breaker | Pocket Casts | Anchor | Stitcher

Ep. #5 – A Simple SEO Hack to Get High Quality Backlinks

In episode #5 of the Marketing Mantra podcast, I’ll be talking about a simple SEO hack you can use to build high-quality backlinks.

Listen to episode #5 of the podcast here or check out the full podcast transcript here.

Listen to this episode on: Apple PodcastsGoogle Podcasts | Spotify | Radio Public | Breaker | Pocket Casts | Anchor | Stitcher

Ep. #4 – 5 Impressive Marketing Tools You May Not Have Heard Of

In episode #4 of the Marketing Mantra podcast, I’ll be talking about 5 impressive marketing tools you may not have heard of. These tools are highly underrated as they can really help you create more engaging content and achieve traffic growth.

A few of them still have free versions, so start using them while they are still affordable.

Listen to episode #4 of the Marketing Mantra podcast here or check out the full podcast transcript here.

Listen to this episode on: Apple PodcastsGoogle Podcasts | Spotify | Radio Public | Breaker | Pocket Casts | Anchor | Stitcher

Ep. #3 – Top 5 SEO News Stories in August 2018

In this episode of the Marketing Mantra podcast, I talk about the top 5 SEO news stories in August.

If you missed any of the important SEO scoop from this month, then this episode is for you. Take note of these 5 important SEO news stories and fine tune your SEO strategy accordingly.

Listen to this episode on: Apple PodcastsGoogle Podcasts | Spotify | Radio Public | Breaker | Pocket Casts | Anchor | Stitcher

For more info on the news stories discussed in this episode, visit: www.99signals.com/seo-news-roundup-august-2018/

Ep. #2 – Instagram IGTV: 7 Tips to Optimize Your Videos

In this episode of the Marketing Mantra podcast, I talk about Instagram IGTV, a new feature from Instagram that allows you to upload long-form vertical videos to the platform. These videos can be up to an hour long.

I also reveal 7 marketing tips and best practices you can follow to make your IGTV videos stand out and get noticed. If you’ve considered getting your IGTV channel up and running on Instagram, this episode is for you.

To learn more about the marketing tips discussed in this podcast, visit: www.99signals.com/instagram-igtv-guide/

Links to tools/apps discussed in the podcast:

Rocketium: bit.ly/rocketium-videos
SooMov: bit.ly/soomov-app (iOS)

Ep. #1 – 3 Best Podcasts for Entrepreneurs and Marketers

With tons of business podcasts on iTunes, Google Play, & Spotify, it can sometimes be overwhelming for marketers to keep track of all of them.

So in this inaugural episode of the Marketing Mantra podcast, I’ll talk about 3 of my favorite marketing podcasts. These are the 3 podcasts I’d recommend to all marketers, entrepreneurs, and small business owners out there.

Looking for more marketing podcasts? Here are the top 15 marketing podcasts you should subscribe to.

🎧 Subscribe to the Marketing Mantra Podcast 👇🏽

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