Infographics continue to be insanely popular.
In 2012, the hashtag #infographic was shared 56,765 times on Twitter. A few experts back then believed it was just a fad that would self-destruct in a couple of years.
Fast forward to today, infographics are more popular and stronger than ever.
According to HubSpot, infographics are liked and shared on social media 3x more than any other type of content.
There is a reason why this is the case.
Eye-tracking studies have shown internet readers pay close attention to information-carrying images. And according to Search Engine Journal, an infographic is 30 times more likely to be read than a text article.
And, if you need more convincing, this article by SEJ makes a compelling argument for the inclusion of infographics and why they deliver great results for businesses.
Infographics are the perfect combination of visuals and text. Most infographics are visually appealing, often containing interesting information about a certain topic that readers can easily skim through.
More importantly, good infographics have the ability to make your content go viral, generate tons of high-quality backlinks, and improve your site’s overall SEO.
Infographics that go viral have these 3 elements in common:
- Amazing design. First and foremost, infographics that go viral are visually-appealing and are professionally designed.
- Well-researched statistics. A good infographic, in most cases, contains interesting statistics or facts on a given topic.
- Promotion and outreach. The above two elements are mostly useless if the infographic is not promoted well. Therefore, social media promotion and email outreach are just as important in order to make your infographic go viral.
In this article, I’ll show you how you can easily design an infographic on your own, promote that infographic effectively, and generate tons of high-quality backlinks for that infographic.
Ready? Let’s get started!
Side note: For even more in-depth information on building backlinks through infographics, we’ve created a whole eBook on the subject. Download it here for free.
Designing Your First Infographic
Before finalizing on a topic for your infographic, it’s important to do some keyword research and find out what topics are trending in your niche.
If you’re running a blog on meditation, then you can start by doing a Google image search on “meditation infographics” to see what kind of infographics already exist.
You could use Buzzsumo to discover some of the infographics that have gone viral on social media.
Just type in the keywords ‘meditation infographic’ in the search bar and check out the infographics that have gone viral in the past year.
Pay special attention to ‘Pinterest shares’ because this is where infographics are the most popular.
And finally, you can use Pinterest itself to find interesting and trending infographics. You’ll find a deluge of infographics here on practically any topic.
Check out the stats (total number of pins) of these infographics to gauge their popularity.
With the above three methods, you’ll find tons of infographics that are engaging and popular on social media.
Open a spreadsheet and note down each of the topics you find interesting. List down at least 10 topics that you think you can design an infographic on.
Once you zero-in on a topic you can design an infographic on, it’s time to start creating your own version of it.
There’s no point wasting your time creating an infographic that is not as good as the original one. Your aim here is to create an infographic that is better in every way possible — better design, better information, and more interesting.
Bonus Tip: Need some more inspiration? Check out these 62 best infographics, a list curated by Creative Bloq.
How to Design a Good Infographic
Not all infographics are created equal.
If you want your infographic to go viral and get tons of authoritative backlinks, you’ve got to spend a considerable amount of time designing an infographic that is share-worthy!
While there are several sites that can now help you design your first infographic, I recommend the following resources:
1. Canva – Canva has several free pre-designed infographic templates to choose from and almost each one of them is professionally designed.
2. Piktochart – You can create high-quality infographics using Piktochart’s easy-to-use infographic maker.
While you may have to upgrade to one of their paid plans to get access to premium infographic templates, the free plan offers a few decent templates you can start with to familiarize yourself with the tool.
3. Venngage Infographics – Venngage will make you become a design wiz in a few clicks. With more than 500 professionally designed infographic templates for you to edit, Venngage is definitely an easy-to-use infographic maker you should consider.
4. Fiverr – Want to outsource the design of your infographic? Fiverr is your best bet!
Fiverr has many designers who can help you design a good infographic. While you can get a decent infographic designed for $5, you may have to spend a little more to get a high-quality infographic.
Promoting Your Infographic (and Generating High-Quality Backlinks)
Stand-alone infographics rarely perform well in search engines.
Therefore, spend some time creating good, engaging content with your infographic. This will increase the chances of your article being noticed by search engines and help you rank higher in SERPs.
You can either have the infographic at the start of the article or at the end.
Once your infographic is published, it’s time to promote it.
Follow these steps below:
Step 1. Make Your Infographic Easily Shareable with Sumo’s Image Sharer Plugin
It goes without saying that your visitors should be able to share your infographic on social media easily.
I recommend you install Image Sharer plugin by Sumo.
With this free WordPress plugin, when someone moves their cursor over the infographic, they’ll be shown social media sharing buttons, as shown in the screenshot below, making it super easy for them to share your infographic with their network.
Step 2. Generate an Embed Code for your Infographic
By generating an embed code for your infographic, you make it easier for others to share and embed your infographic onto their own site.
You can do this by using Siege Media’s Embed Code Generator.
But here’s the best part…
Every time someone includes your infographic in their content, you get an attribution. And just like that, you get a high-quality backlink.
Step 3. Submit your Infographic to Infographic Submission Sites
There are tons of infographic submission sites where you can submit your infographic for free or for a small fee. Here are just a few of the popular ones:
- Graphs.net (DA – 55)
- Infographic Plaza (DA – 32)
- InfographicBee (DA – 27)
- Visual.ly (DA – 78)
- Cool Infographics (DA – 60)
- Infographic Journal (DA – 55)
- Submit Infographics (DA – 46)
- Only Infographic (DA – 34)
Here’s the full list of 40 infographic submission sites where you can promote your infographic and generate contextual backlinks.
Step 4. Promote Your Infographic on Reddit
Infographics are quite popular on Reddit. There is even a subreddit dedicated to infographics with 160,000+ members. You can share your infographic here and get tons of upvotes.
You can find other smaller infographic-dedicated subreddits as well. Just make sure you read the submission guidelines of each subreddit before sharing your infographic.
Pro Tip: Check out these 25 best marketing subreddits where you can promote your infographics + other marketing content.
Step 5. Try the Guestographic Link Building Method
The guestographic link building method, spearheaded by Brian Dean, is one of the most popular and scalable white hat link building methods at the moment.
To learn this method fully, I’d urge you to check out this article by Brian Dean.
In short, the guestographic link building method goes something like this:
- Publish a high-quality infographic
- Find other interesting sites that write on the same topic
- Send them your infographic
- Offer them unique content
- Get your contextual backlinks
Subject: New Infographic on (TOPIC)
I was checking some articles on (TOPIC) today when I came across your article: (ARTICLE TITLE).
Actually, I just designed an infographic on (TOPIC). As someone who shares a common interest in (TOPIC), I thought you might like to check it.
Let me know if you’d like to check it out and give your feedback.
Thanks, (YOUR NAME)
When people reply to your email showing interest, you share the infographic with them and offer to write a short 150-300 word introduction if they are willing to share the infographic on their site.
And just like that, you have an authoritative, contextual backlink.
Once again, a shoutout to Brian Dean for sharing this excellent link building tactic.
The key points in this article have been highlighted in this infographic – A Beginner’s Roadmap to Building High-Quality Backlinks with Infographics.
Over to You
Link building is one of the most challenging aspects of SEO.
Well-designed, informative infographics can help you get a boatload of backlinks, helping you rank high in search engine rankings. Just follow the steps outlined in this article to create and promote a killer infographic.
It’s totally worth the time and effort.
Hope you found this article useful. Please share your thoughts in the comments section.
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Editor’s Note: This article was originally published on April 4, 2017 and has been updated regularly since then for freshness, accuracy, and comprehensiveness.
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