GrowthBar is a powerful SEO tool for results-driven entrepreneurs, marketers, and bloggers. It also has a popular SEO Chrome extension that brings all the key features that you’d typically find in an SEO software suite right into your Google Chrome browser.
In this article, I’ll be doing an in-depth review of GrowthBar. You’ll learn about its key features, pricing, customer support, and ease of use. By the end of this review, you’ll know whether you should go for the paid version of GrowthBar.
Let’s get started.
Note: To get the most out of this GrowthBar review, I’d highly recommend you sign up for GrowthBar’s 5-day free trial. This will give you full access to GrowthBar’s paid features for 5 days and will allow you to implement some of the action items discussed in this review.
Table of Contents
What is GrowthBar?
GrowthBar was launched as an SEO Chrome extension by growth marketers Hailey and Mark in 2020. Since then, the tool was has evolved into a full-fledged SEO tool that provides a ton of useful data to improve your search rankings and generate more traffic.
From keyword research to backlink analysis to rank tracking, GrowthBar can help you uncover critical data points and insights to drive better marketing results for your business.
The tool also comes with an incredibly useful Chrome extension which transforms your web browser into a powerful SEO tool.
When the extension is activated on Chrome, you get to see the ranking difficulty score and instant keyword variations for any search query you type into Google. You also get to see important domain metrics like domain authority (DA), organic traffic, and top backlinks for every Google search result right in your web browser.
What’s more, you can also view a site’s top paid keywords and monitor their Facebook ads.
All these critical data points can help you get a deeper understanding of your organic and paid competition, and give a clear picture of how difficult it would be to rank for your target keywords on Google.
This lightweight Chrome plugin unlocks a plethora of advanced SEO metrics and includes several features to help you do your SEO work on the go. But more on these features in a bit.
How to Use GrowthBar
I’d recommend GrowthBar’s 5-day free trial to explore all the key features which I’m about to outline below. You can create a new account by clicking here.
Just enter your email address and click on “Sign Up.”
On the next page, select any of the three paid plans and hit the “Start Free Trial” button.
On the next page, enter your details to activate your free trial. You’ll be prompted to enter your credit card details, but you’ll not be charged for the first 5 days. You can cancel the trial anytime before the trial is over and continue using GrowthBar’s free features.
Once you’ve logged into your GrowthBar account, download GrowthBar’s Chrome extension by clicking on the “Get Chrome Extension” button on the top-right corner of your dashboard.
You’ll be taken to GrowthBar’s download page on the Chrome Web Store. Click on “Add to Chrome” to add GrowthBar to your web browser.
This will allow you to get instant SEO insights right in your web browser.
During the trial period, you’ll get full access to GrowthBar’s keyword research features, backlink analysis features, advanced SEO metrics, and more.
Once the trial is over, you can continue to use the free version of GrowthBar to get basic SEO insights like ranking difficulty score, domain authority, etc.
GrowthBar Review: Key Features
Ranking Difficulty Score
Ranking Difficulty or Keyword Difficulty is an SEO metric that helps you understand how difficult it would be to rank for a particular keyword.
Technically speaking, the higher the difficulty score of a keyword, the more difficult it is to outrank the current top-ranking results for that keyword. Similarly, a lower difficulty score means it’s easier to outrank the competition in SERPs.
Bottom line: Before you start creating content, you need to have a rough estimate of the ranking difficulty score of your target keywords.
GrowthBar lets you see the ranking difficulty score of any search query you type into Google.
Once you’ve installed and activated GrowthBar on your Google Chrome browser, just enter a search query in Google and you’ll see the ranking difficulty score of that search query displayed next to the search box.
You can use this score to decide which keywords to target in your content, based on their competitiveness.
In order to rank higher in search results, you need to target the right keywords in your niche and create content that satisfies both users and search engines.
Most people already have a rough sketch of the keywords they want to target for their website. You can treat these keywords as seed keywords in your research.
Once the GrowthBar extension is activated on your browser, you can enter these seed keywords into Google and get keyword suggestions alongside monthly search volume and CPC.
This will help you understand which keywords are really popular with users. Moreover, you can discover keyword variations and topics that you might have otherwise missed.
By default, GrowthBar shows you the five most popular keyword suggestions for your search query. To view more suggestions, click the “See more” button below the suggestion box.
This will open GrowthBar’s web app on a separate tab, wherein you can see a complete list of keyword suggestions for your search query alongside monthly search volume and CPC.
You can download this list of keywords to a CSV file for offline reference. You can even type keywords in the search box on top to get granular in your research.
Keyword tracking is the process of monitoring a website’s keyword rankings over a period of time. This data helps you keep track of how your website is performing for all the critical keywords in your niche. You can also track your competitors’ rankings and compare your keyword rankings against that of your competitors.
GrowthBar has a built-in keyword tracking feature that allows you to monitor your website’s rankings and also track the rankings of any site that you find in the SERPs.
While viewing the SERPs with GrowthBar, click on the plus icon next to organic traffic data. You’ll see that domain’s top 5 organic keywords alongside position and monthly volume.
To view more organic keyword rankings, click “See More” at the bottom of the panel. You’ll be able to see up to 200 keyword rankings for any website.
Alternatively, you can perform keyword tracking from the GrowthBar dashboard itself. To do this, click on the “Keyword Tracking” tab. Enter your target domain and 1-2 keywords associated with the domain.
Hit “Add Keywords,” and GrowthBar will generate a report featuring your target domain’s top 200 keywords alongside SERP position and monthly search volume.
Backlinks continue to remain one of the strongest signals that Google uses to rank pages in their SERPs. As such, it’s important to track your backlinks and also monitor your competitors’ backlinks to discover untapped link building opportunities.
GrowthBar lets you keep a track of your backlinks and helps you monitor the backlinks of your organic competitors.
To view a site’s backlink profile, just click on the plus icon next to “Top Backlinks.” You’ll see the top 5 referring domains for the website.
To view more backlinks, click “See more” and GrowthBar will open a separate tab featuring the top 200 referring domains that point to your target website.
As with any report generated by GrowthBar, you can export this data to a CSV file and access it offline.
Google Ads and Facebook Ads
In addition to keyword suggestions and SEO metrics, GrowthBar also provides insights on paid keywords and Facebook ads.
Paid keywords are keywords you bid for in Google Ads (erstwhile AdWords). With GrowthBar, you can see which keywords your competitors are bidding for in Google Ads and also monitor their paid campaigns on Facebook.
To view your competitors’ paid keywords, click on the plus icon next to “Paid keywords.” You’ll see their top 5 paid keywords.
Click “See more” to expand the list and see all their paid keywords.
To view your competitors’ Facebook ads, click on the Facebook icon.
This will open up Facebook Ad Library, and you’ll be able to see all the current ads your competitor is running on Facebook.
You can use the filters on top to view ads that your competitor is running in other countries or see some of their past campaigns.
Side note: Facebook Ad Library is a great tool to uncover your competitors’ ad strategies and get valuable insights. It’s one of the most underrated Facebook marketing tools out there. And it’s completely free. Watch our Facebook Ad Library tutorial to use this tool to spy on your competitors’ ads and generate ideas for your Facebook campaigns.
GrowthBar Review: Pricing
GrowthBar offers 3 pricing plans:
- Standard – $29/mo (billed annually) or $39/mo (billed monthly)
- Pro – $79/mo (billed annually) or $99/mo (billed monthly)
- Agency – $129/mo (billed annually) or $149/mo (billed monthly)
With all plans, you get unlimited keyword research, backlink analysis, and advertising analysis. You can also use GrowthBar’s SEO Chrome extension to its full potential.
With GrowthBar’s Standard plan, you can add 1 website and track up to 25 keywords. The Pro plan allows you to add 3 websites and track up to 75 keywords. And finally, GrowthBar’s most expensive plan, the Agency plan, lets you add 10 websites and track rankings of up to 150 keywords.
Based on your current requirement and budget, you can select any of the above 3 plans and start your 5-day free trial of GrowthBar to test out all the aforementioned features. Once the 5 days are over, you’ll need to upgrade to the paid plan you’ve selected to continue using all features.
You also have the choice to use GrowthBar’s free plan. With the free plan, you can view the ranking difficulty score of your search query and view on-page SEO stats like DA and traffic value. Everything else will be locked until you upgrade to any of the paid plans.
GrowthBar Review: Ease of Use
GrowthBar is incredibly easy to use, and you can learn the ins and outs of the tool in no time. Since it’s a lightweight web app and Chrome extension, you don’t have to deal with a long and complicated onboarding process to get started with the tool.
You just need to register an account, activate the extension on your browser, and start doing your SEO research on the fly.
GrowthBar Review: Customer Support
Customer support is essential to the growth and improvement of any business. This is an aspect where I feel GrowthBar could do better.
While I concede the tool is easy enough to use and master, I still wish GrowthBar offered customer support through an AI-powered chatbot, or at the very least, had some sort of help documentation or FAQs readily available on the dashboard.
Nonetheless, if you have any issues or concerns with the tool, you can send an email to Hailey Friedman, GrowthBar’s co-founder, at firstname.lastname@example.org. I also found this blog post which does a fairly good job outlining all the ways you can use GrowthBar for keyword research and competitor analysis.
GrowthBar Review: Final Verdict
GrowthBar is a must-have SEO tool and Chrome extension for entrepreneurs, bloggers, and just about anyone serious about ranking their pages in Google SERPs. It’s a lightweight app that empowers you with a wealth of SEO data to help you rank higher in search results.
If you need a budget-friendly SEO tool and if you’d like to convert your web browser into a powerful SEO analysis tool and have valuable metrics at your fingertips, you need to try GrowthBar.
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(Editor’s Note: This GrowthBar review was originally published on August 12, 2020 and has been updated regularly since then for relevance and comprehensiveness.)