8 Best Chatbot Platform Tools to Build Chatbots for Your Business


8 Best Chatbot Platform Tools to Build Chatbots for Your BusinessChatbots are all the rage these days, thanks to massive advancements in artificial intelligence (AI) and natural language processing (NLP). To show just how mainstream chatbots have now become, consider that there are now a whopping 300,000 chatbots on Facebook.

Chatbots are being increasingly used by businesses of all sizes to interact with their prospective and existing customers, not just in the area of customer support, but also in sales and marketing. According to Outgrow, 53% of customers are more likely to shop with businesses that they can message.

Chatbot marketing may seem complicated at first, but due to the emergence of chatbot platform tools, creating and distributing a chatbot on your website and messaging apps is now easier than ever.

In this article, I’ve compiled a list of 8 best chatbot builders that you can use to build your very own chatbot and supercharge your marketing.

But first, let’s cover the basics of chatbot marketing.

(Already know the basics? Click here to jump straight to the list of best chatbot builders.)

What is a Chatbot?

A chatbot is an AI-powered software that can simulate a conversation with users via a chat interface on a website or a messaging app like Facebook Messenger, Skype, or WhatsApp.

With the help of chatbot technology, businesses can streamline their sales process and provide better customer support. From the consumer standpoint, chatbots can make it easier for users to find the exact solutions they are looking for, without wasting any time spent on searching or navigating a website.

Did You Know: 37% of users are open to the idea of buying items on Facebook through chatbots.

The chatbot technology is enabled through a set of if-then rule statements programmed via a chatbot builder. In most cases, you don’t require coding knowledge to create even the most advanced chatbots, thanks to some of the most innovative chatbot-building platforms which we will reveal below.

How Do Chatbots Work?

Chatbots are enabled through a technology called natural language processing (NLP), a subfield of computer science and AI that is concerned with the interactions between computers and human languages.

How Do Chatbots Work

Essentially, chatbots process the text presented to them by users, interpret what they’ve said, and determine a series of appropriate responses based on this information.

Chatbot Examples: 3 of the Most Creative Chatbots on the Web

George Bernard Shaw once said, “Imitation is not just the sincerest form of flattery — it’s the sincerest form of learning.” So before you start building your own chatbot, let’s take inspiration from the 3 most creative chatbots on the web.

Chatbot Example #1: LEGO

LEGO’s chatbot, Ralph, is a classic example of customer support done well. Ralph acts as a virtual shopping assistant on Facebook Messenger and helps users find the perfect LEGO gifts for special occasions. This reduces the indecision consumers typically face while shopping for gifts.

Lego Chatbot Ralph

Image Credit: Edelman Digital

Ralph the chatbot asks users questions like their age, budget, and the type of LEGO sets they are interested in. A few seconds later, Ralph presents a slew of kits ready for purchase.

Ralph was responsible for driving 25% of all in-season online sales, providing a 6x return on ad spend within certain markets.

Try the chatbot here

Chatbot Example #2: Hipmunk

Hipmunk is a platform that helps travelers find the best travel deals. In other words, people can use the platform to book flights, hotels, and rental cars.

To help travelers book flights and hotels more easily, Hipmunk created a chatbot, Hello Hipmunk, which is available on Facebook Messenger, Skype, and Slack.

Hipmunk Chatbot

Image Credit: Hackernoon

The chatbot uses the traveler’s location to determine where they are traveling from and sends them great deals from that location. The chatbot also shares maps, helping users ensure that the bot has determined the right location.

Try the chatbot here

Chatbot Example #3: TechCrunch

TechCrunch is one of the leading technology blogs on the web. Their chatbot is a content marketing chatbot that shares personalized content from their blog.

TechCrunch Chatbot

Image Credit: TechCrunch

The chatbot allows users to pick the number of times they’d like to receive new content, along with the type of content they’d like to receive (gadgets, startups, apps, etc.)

The TechCrunch chatbot is available on both Telegram and Facebook Messenger.

Try the chatbot here

Side note: We created our own content marketing chatbot a while back using the TARS chatbot platform (see #3 in the list below). It’s a bit dated, but click here to check it out anyway to get an idea of how a content marketing chatbot works. 

Chatbot Fun Fact: 38% of consumers view chatbots positively, whereas only 11% have a negative perception of chatbots. The remaining 51% are neutral about chatbots.

Now that you the basics about chatbots and have seen some of the most creative chatbot examples, here’s a list of the 8 best chatbot platform tools.

8 Best Chatbot Builders

1. MobileMonkey

MobileMonkey Chatbots

MobileMonkey is a popular Facebook Messenger platform that lets you build chatbots on Facebook Messenger, grow your contact list, segment your audience, and even build messenger funnels (an alternative to landing pages) that opt people into audiences when they click on the ad.

The chatbots created via MobileMonkey can be programmed to make appointments, answer FAQs, track purchases, and use A.I. to match content to intent via keywords and interactions. The company was founded by leading internet marketer, Larry Kim.

MobileMonkey Pricing Plans

  • Free – $0/month (includes Facebook Messenger bot basics, list building, and audience tools)
  • WP Pro – $98/year (includes enhanced Messenger bot for WordPress; billed annually)
  • Pro – $49/month (includes advanced Messenger bot automation and integration)
  • Pro Unicorn – $79/month (includes Facebook ad enhancements with bots and chatbot analytics)
  • Team – $159/month (for agencies and freelancers running more than 1 Facebook Page)

The MobileMonkey free plan provides everything you need to design and deploy successful messenger marketing campaigns that will drive real results for your business. It includes features such as a chatbot builder, messenger ads, chat blaster, Q&A triggers, and more. For advanced features like drip campaigns, bot analytics, and integrations, you’ll need to upgrade to any of the paid plans.

To create your free MobileMonkey account, click here

To learn more about MobileMonkey and its key features, please check out my in-depth review of MobileMonkey here.

Side note: Want to create a conversion-optimized Facebook chatbot? Check out Larry Kim’s ultimate guide to Facebook Messenger ads


TARS Chatbots - Chatbot Platform Tools to Build Your Own ChatbotFounded in 2015 by Vinit Agrawal and Ish Jindal, TARS enables individuals and businesses to create chatbots that can be used on your website and Facebook Messenger with no programming knowledge at all.

The chatbots created via TARS can be used for ordering/booking process, feedback collection, conducting surveys, user onboarding, training, customer support automation, and a lot more.

We created our own content marketing chatbot using TARS. You can find a lot more chatbot examples created via TARS on this page.

TARS Pricing Plans

TARS doesn’t offer a free plan, but you can sign up for a 14-day free trial to create a bot and test out some of the bot-building features.

  • Professional – $99/month (includes 5 chatbots, 1000 chats/month + 1 chatbot designed by TARS Experts. Worth $199 for free.)
  • Business – $429/month (includes 10 chatbots, 5000 chats/month + 3 chatbots designed by TARS Experts. Worth $597 for FREE.)
  • Enterprise – Custom (includes 20+ chatbots, 50,000+ chats/month)

Click here to sign up for a free trial for 14 days (no credit card info required)

[Exclusive Discount Code] Use code 99SIGNALS_TARS to get 20% discount on all monthly subscriptions and 30% off on the annual subscription.

Side note: Ish Jindal, co-founder of TARS Chatbots, was a guest on episode #33 of my podcast Marketing Mantra. We had an interesting discussion on the evolution of chatbots and how conversational landing pages created via chatbots are more effective in lead generations than static landing pages. Click here to listen to the episode

3. HubSpot’s Chatbot Builder

HubSpot Chatbot Builder

With its acquisition of Motion AI in 2017, HubSpot’s free live chat tool is now fully integrated with a chatbot builder that you can start using for free — no coding skills required.

With HubSpot’s free chatbot builder, you can build a chatbot to book meetings, provide answers to common customer support questions, qualify leads, and more. Additionally, HubSpot’s chatbot builder is integrated with HubSpot’s free CRM tool, which means your bots can deliver more personalized messages based on the information you already have about your contacts.

HubSpot Chatbot Pricing Plans

You can start using HubSpot’s chatbot builder for free. To integrate this chatbot builder with other HubSpot marketing tools, you can sign up for HubSpot Marketing Free — a free inbound marketing toolkit that includes forms, analytics, pop-ups, and email integration for your site.

Click here to start building chatbots with HubSpot’s free chatbot builder

4. Botsify

Botsify Chatbots - Leading Chatbot Platform Tools

Botsify lets you create AI chatbots on your website or Facebook messenger without any coding knowledge. Botsify is integrated with several services, including WordPress, Shopify, Slack, Alexa, Google Sheets, RSS Feed, JSON API, ZenDesk.

The easy-to-use drag and drop interface helps you with template design for your chatbot. Lots of big brands use Botsify to design their chatbots, including Apple and Shazam.

You can find examples of bots created via Bostify at their bot store.

Botsify Pricing Plans

  • Free – $0/month (1 chatbot, 100 unique users)
  • Basic – $10/month (3 chatbots, 1,000 unique users)
  • Premium – $30/month (5 chatbots, 5,000 unique users)
  • Enterprise – $50/month (100 chatbots, 50,000 unique users)

Register for Botsify’s free plan

5. Chatfuel

Chatfuel - Chatbot Building Platform

Chatfuel is a free bot-building platform that lets you create chatbots on Facebook Messenger with no prior coding experience required. Chatfuel is currently being used by NFL and NBA teams, and publishers like TechCrunch and Forbes.

Chatfuel Pricing Plans

  • Free – $0/mo
  • Pro – Starts from $15/mo (price adjusts according to the number of subscribers)
  • Premium – $199/mo

With the Pro plan, you get access to the following features:

  • Ability to ​remove ‘Chatfuel’ branding ​​on your chatbot landing pages
  • No subscriber limit
  • ​​Priority support ​​
  • Multiple teammates
  • ​​Precise targeting with Facebook ads

With the Premium plan, you get access to the new Synced Cloning feature, which helps to easily clone your bot for each location of user’s chain. ​

In addition to the above plans, you can find a ton of chatbot-related educational resources on their documentation and blog.

Click here to sign up for Chatfuel’s free plan

If you’re in the eCommerce space and would like to learn more about how to build your own eCommerce chatbots, Chatfuel recently teamed up with Sumo to publish a mammoth guide on eCommerce Chatbots. Click here to check it out!

6. Flow XO

Flow XO Chatbots

Flow XO is a chatbot platform that allows you to build and distribute smart chatbots on Facebook and your website. The platform provides lots of pre-built chatbot templates which you can customize easily with the drag and drop editor.

Flow XO Pricing Plans

  • Free Plan – $0/month (5 bots and 500 interactions)
  • Standard Plan – $19/month (15 bots and 5000 interactions)

(+$10/month to add 5 bots and +$25/month to add 25,000 interactions)

Click here to create your Flow XO account

7. Wit.ai

Wit.ai Chatbots

Wit.ai is a free chatbot software that lets you easily create text or voice based bots on your preferred messaging platform. Wit.ai learns human language from every interaction, and leverages the community: what’s learned is shared across developers.

To see how a Wit.ai chatbot works, check out their demo app here.

Wit.ai Pricing Plans

Wit.ai is a free chatbot platform. You can create a Wit.ai account by logging in via GitHub or Facebook. Once you’ve done that, you can create your first chatbot using Wit.ai’s chatbot building platform. To see how it works, click here.

8. BotKit

BotKit Chatbots

BotKit is a leading developer tool for building chatbots, apps and custom integrations for major messaging platforms.

BotKit has an open community on Slack with over 7000 developers from all facets of the bot-building world, including the BotKit team. To get your invite to join the community, click here.

BotKit Pricing Plans

To view BotKit’s pricing plans, you’ll need to sign up for their free plan. And then once the account is created, you need to login to the dashboard and click on ‘Unlock Full Version’ from the top menu bar to view the following pricing plans:

  • Developer – $5/month (3 bots, 100 active users)
  • Professional – $20/month (unlimited bots, 2500 active users)
  • Business – $99/month (unlimited bots, 10000 active users)

Click here to sign up for BotKit for free


So these are the 8 bot-building platforms you can leverage to build your own chatbots to interact with your prospects and customers. There will be more chatbot platform tools emerging very soon and it’s only a matter of time before the big players jump on the chatbot bandwagon. But for now, these are the top 8 chatbot building tools you can rely on to build chatbots for your business.

Hope you found this article useful. Please share it on Twitter using the link below and share on other social channels using the social bar on the left.

Bonus Resources

Here are the best chatbot platform tools in all the key industries and categories:

Editor’s Note: This article was originally published on June 5, 2018 and has been updated regularly since then for relevance and comprehensiveness.

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Sandeep Mallya is the Founder & CEO of Startup Cafe Digital, an award-winning digital marketing agency in Bangalore, India. He is an active member of the startup community, having worked with several early-stage startups and accelerators. 99signals is Sandeep's online marketing blog. The blog currently features 200+ in-depth articles, how-to guides, and hacks on a wide range of online marketing topics such as SEO, social media marketing, content marketing, blogging, and more.


  1. Hi Sandeep! Terrific article. Lots of good information here about chatbot platforms. I have another terrific multichannel chatbot platform I would like you to check out and maybe add to your list. I have included my email address for us to discuss further. Thank you and have a great day!

  2. Nice write up, really appreciate the information. I found another one recently called Querlo. Easy to use and integrate, and they have a free demo.

  3. Hey Sandeep, nice list!, I would like to consider floatbot.ai for your list. I am sure you will find it worth adding it by exploring its unique features and integrations. Do have a look 🙂

  4. thanks, Sandeep for writing this list, Intercom also provides automated message but the only issue it’s very costly

  5. Thank you, Sandeep for sharing such an amazing post. This article is really helpful for a beginner as well as a professional in chatbot development. There are many tools are available on the internet, but here you describe the best chatbot tools.

  6. Such a amazing post . They are very helpful article. Thanks Sandeep, for the valuable information regarding the best chatbot tools. You described all the tools very well. Thanks for sharing us.

  7. Thanks Sandeep for the great list, in 2020 there are also new interesting platforms that you’d like to check out, I ended up using Userbot.ai and it’s a great tool. I guess there are other ones too. Anyway thanks for sharing!

  8. Great post and very deep research of chatbot tools from different companies, it’s incredibly useful. And special thanks for the chatbot examples, I love LEGO 🙂 As for the tools to build a chatbot, I decided to go with all-in-one customer support software by HelpCrunch, it is cheaper and client reviews are good enough. They introduced a chatbot function recently, can’t wait to give it a try and see if bots are actually that useful.


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