9 Best AI-Powered Content Creation Tools for Marketers

9 Best AI Content Creation Tools for Marketers

In today’s rapidly evolving digital landscape, marketers are constantly looking for ways to streamline their content creation process and reach their target audience more effectively.

Artificial Intelligence (AI) has emerged as a powerful tool for marketers to automate tedious tasks and generate high-quality content.

In this post, we’ll examine 9 of the best AI content creation tools for marketers. By using these tools, you can increase efficiency, boost productivity, and free up time to focus on what’s important to you.

But before we begin, it’s important to weigh the pros and cons of using AI content writing tools in your content creation process and examine their impact on SEO.

AI Content Writing Tools: When to Use (and When Not to Use)

While AI-powered creation content tools can generate articles and other types of content quickly and efficiently, relying solely on them may not always be the best idea. Despite the continuous advancements in AI algorithms, these AI copywriting tools are no substitutes for human creativity and storytelling skills.

AI content writing tools are best used sparingly for tasks such as paraphrasing, generating writing ideas, and creating basic structures for blog posts.

While there may be some limitations, AI content writing tools can significantly reduce the time you spend on mundane tasks, allowing you to focus on other crucial elements of your business.

Let’s explore some of the pros and cons of using AI content creation tools.

AI Content Writing Tools: Pros

  1. Time-saving: AI copywriting tools can automate repetitive tasks, freeing up time for more important tasks.
  2. Increased productivity: By automating mundane tasks, AI tools can help increase overall productivity and efficiency.
  3. Improved Personalization: With the advent of more sophisticated AI algorithms, content generated by AI copywriting tools can be more tailored to the specific needs and preferences of different audiences.
  4. Cost-effective: As you’ll learn in this article, many AI content tools are affordable, making them accessible to businesses of all sizes, even those with limited budgets.
  5. Enhanced Data Analytics: AI-powered content tools can also provide valuable insights into audience engagement and other metrics, allowing you to make informed decisions about your content strategy.
  6. Accessibility: AI content writing tools are easy to use, eliminating the need for specialized training, making it more accessible for businesses.
  7. Scalability: AI content tools can handle a high volume of work, making it easier for businesses to scale their content creation efforts.

AI Content Writing Tools: Cons

  1. Lack of originality: AI algorithms can only generate content based on existing data and patterns. This means that the content may lack originality and creativity, and may not effectively communicate your brand’s unique voice and message.
  2. Inconsistent quality: The quality of content generated by AI copywriting tools can vary and requires additional editing and proofreading by human writers.
  3. Lack of empathy: AI algorithms may not be able to understand the emotions, motivations, and needs of your target audience, which can result in content that is not engaging or relevant.
  4. SEO Ramifications: Google has been tinkering its search algorithms to successfully detect AI generated content. Without human intervention, AI-generated content may be susceptible to manual penalties imposed by Google.
  5. Unnatural tone: The language used in AI-generated content may sound mechanical or stilted, which can detract from the credibility and readability of the content.

Bottom line: While AI copywriting tools can be useful in certain situations, it’s important to consider the potential drawbacks and to carefully review and revise content before publishing it.

9 Best AI Content Creation Tools

1. Semrush SEO Writing Assistant

Semrush SEO Writing Assistant

When it comes to SEO tools, Semrush is second to none — it has 50+ tools in its toolkit to help you optimize your online marketing efforts and scale your business. One of its tools, SEO Writing Assistant (SWA), was recently bolstered with AI features to help you craft content that engages your audience while meeting all the SEO guidelines.

If you want to optimize your blog posts to rank better in search engines, SWA is the best writing assistant software you can use. It lets you check the SEO potential and originality of a piece of content in real-time on WordPress, Google Docs, or directly within the Semrush platform itself.

But that’s not all.

You can also use SWA to improve your content’s readability, target the right keywords, satisfy search intent, and repurpose your existing content to reach a wider audience.

With the recently upgraded “Rephraser” feature, you can rephrase, simplify, expand, or summarize a piece of text that you’d like to optimize to improve its readability and increase its chances of ranking well.

In summary, SEO Writing Assistant takes care of all the heavy lifting when it comes to producing compelling blog posts, freeing up your time and resources to focus on more critical projects.

By combining SWA with other top features in Semrush, you have a winning formula to take your content marketing efforts to the next level.

SEO Writing Assistant: Top Features

  • Enhanced Readability – Improve your article’s readability score by ensuring that it is well-structured, easy to understand, and engaging for your target audience.
  • SEO Recommendations – Use SWA’s updated SEO recommendations to optimize your content and increase its visibility in search engine result pages (SERPs).
  • Plagiarism Checker – SWA’s Originality metric looks for signs of plagiarism in your content. It shows the total percentage and the number of copied words in your article based on other content found on the internet.
  • Rephraser – The “Rephraser” feature lets you rephrase, simplify, expand, or summarize a piece of content to help it rank higher in SERPs.

SEO Writing Assistant: Pricing

SEO Writing Assistant is included in two of Semrush’s pricing plans – Guru and Business.

Guru users have 800 SEO Ideas units/month, while Business users have 2,000 SEO Ideas units/month.

The SEO Ideas units are shared between three tools:

For most marketers, the Guru plan should provide the adequate amount of usage limits to utilize SEO Writing Assistant to its full potential.

Semrush Free Trial

Semrush is a powerhouse for SEO and digital marketing, offering deep insights and tools to outperform competitors and enhance your online presence.

Experience the full power of Semrush with two exclusive offers 👇

Try Semrush Pro for 2 weeks (worth $65) Try Semrush Guru for 2 weeks (worth $115)

Recommended reading: How to Improve Your Content Using AI with SEO Writing Assistant

2. GrowthBar


If you’re looking for a tool that effortlessly blends AI content creation and SEO features, GrowthBar is the answer.

GrowthBar takes your target keywords, scans the web, and then uses GPT-3 to analyze all the data points to generate content outlines, introductions, word counts, headers, internal links, and more. You can also use GrowthBar’s AI Writing Assistant to craft a complete blog post that complies with all the relevant SEO best practices.

GrowthBar: Top Features

  • AI Content Writing Tool – GrowthBar’s advanced AI helps you reduce the time required to write long-form blog posts. You can then fine-tune your posts with GrowthBar’s SEO recommendations.
  • AI Blog Outline – Enter any query and get hundreds of headline ideas, frequently asked questions, and more. GrowthBar also generates a title and introductory paragraph for you to get started with the post.
  • AI Paragraph Rewriter – Leverage AI to rewrite or reword paragraphs of text to improve its readability and make it more engaging for your target audience.
  • AI Meta Description – Just input your blog post title and generate an engaging meta description for your post that has the potential to drive organic clicks.

GrowthBar Pricing

GrowthBar is one of the most affordable AI content creation tools on the market. With plans starting from $29/month (billed annually), you can generate high-quality content for your business without breaking the bank.

Here are the monthly plans GrowthBar currently offers:

  • Standard ($48/mo) – 25 AI Content Outlines, 500 AI Paragraph Generations, Unlimited AI Blog Ideas
  • Pro ($99/mo) – 100 AI Content Outlines, 2000 AI Paragraph Generations, Unlimited AI Blog Ideas
  • Agency ($199/mo) – 300 AI Content Outlines, 5000 AI Paragraph Generations, Unlimited AI Blog Ideas

You can save 20% on your total bill amount by opting for annual billing.

[Exclusive offer] Get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout. Click here to claim this deal.

Try GrowthBar free for 5 days

3. Frase

Frase AI Content Writing Tool

Frase is an AI content writing tool that helps you create SEO-focused content. The tool uses natural language processing and machine learning to generate detailed content briefs, write high-converting copy, and conduct in-depth SEO research.

By analyzing search data, Frase helps you identify the keywords, topics, and questions that are most relevant to your target audience, helping you to create content that is optimized for search engines and your audience.

If you’re looking for an AI copywriting tool that places an emphasis on SEO research, Frase is definitely worth checking out.

Frase: Top Features

  • Automated Content Briefs – Generate comprehensive SEO content outlines automatically to help you produce high-ranking content.
  • Content Scoring – Write the perfect article for your target keywords to ensure that it aligns with your SEO goals.
  • Outline Builder – Create an outline utilizing various data sources, such as autosuggest and “People also ask” suggestions.
  • Content Editor – Frase’s user-friendly content editor boasts all the capabilities of leading word processing tools.

Frase: Pricing

Frase offers a 5-day trial for just $1. Listed below are its available pricing options:

  • Solo ($14.99/mo) – 1 user, write+optimize 4 articles/mo, 4,000 AI words/mo
  • Basic ($44.99/mo) – 1 user, write+optimize 30 articles/mo, 4,000 AI words/mo
  • Team ($114.99/mo) – 1 user, write+optimize unlimited articles/mo, 4,000 AI words/mo

Start your 5-day Frase trial for $1

4. Copy.ai


Copy.ai is the best AI content creation tool to prevent writer’s block. Copy.ai uses AI and machine learning algorithms to generate high-quality content for your blog, website, email newsletter, social media channels, or any other type of written material.

With over 90 tools and templates to choose from, you can streamline your content production and craft high-converting copy for all your campaigns. Copy.ai takes your prompt, generates draft content, and allows you to revise and perfect it to meet your specific requirements.

Copy.ai Top Features

  • 90+ Copywriting Templates – From blog posts to social media captions to podcast episode outlines, Copy.ai has a massive collection of AI-generated templates that are available for a diverse range of content creation needs. You can browse the Copy.ai templates here.
  • Free Plan – Copy.ai is one of the few AI tools for content creation out there that offers a free plan. You get access to all the top features, including 90+ copywriting tools and templates.
  • Customizable Output – You can customize the output generated by Copy.ai to meet your specific needs, including adjusting the tone, language, and style of the content.
  • Blog Wizard – Quickly create compelling blog posts by providing your post’s title, keyword, and a brief context. The final output can then be customized to suit your brand’s tone and style.

Copy.ai Pricing

Unlike most other tools on this list, Copy.ai offers a free plan where you can generate up to 2,000 words per month. Below are the pricing details:

  • Free ($0) – 1 user, 90+ copywriting tools, 7-day free trial of the Pro plan
  • Pro ($49/mo) – 5 users, 90+ copywriting tools, access to newest features
  • Enterprise – Prebuilt workflows library, AI assistant (request demo)

Try Copy.ai for free

5. Lately


Unlike other AI copywriting tools on this list, Lately is uniquely designed to assist you in crafting engaging social media content. Lately’s AI learns your brand’s unique voice and highlights the ideas, words, and phrases that will appeal to your target audience.

Lately’s AI generator automatically repurposes any long form piece of content (text, video, or audio) into dozens of pre-tested social media posts designed to maximize engagement.

With Lately’s advanced analytics features, you can gain valuable insights into the performance of your social media content, allowing you to optimize your strategy and achieve better results.

Lately: Top Features

  • AI Content Writer – Lately automatically atomizes your long form content and provides you with proven templates that will fetch you the highest engagement on social media.
  • Social Analytics – Get content specific reporting and insights to level up your social media marketing strategy.
  • Hootsuite Integration – Seamlessly create, post, and schedule social media content directly from the Hootsuite dashboard, saving time and effort in managing your social media accounts.

Lately Pricing

Lately offers a 7-day free trial on all their plans. Included below are the monthly plans offered by Lately:

  • Startly ($29/mo) – 1 user, text repurposing, AI-recommended hashtags
  • Litely ($49/mo) – Everything in Startly, plus text, video, and audio repurposing, AI-assisted scheduling (1 user)
  • Professionally ($129/mo) – Everything in Litely, plus captioning, AI-recommended keywords, priority support (3 users)
  • Enterprisely (request pricing) – Everything in Professionally, plus transcript editing, VIP support (unlimited users)

Try Lately for free for 7 days

6. SE Ranking’s Content Editor

SE Ranking Content Editor

SE Ranking offers a comprehensive suite of tools for every imaginable SEO task. SE Ranking’s Content Creation Tool will help you write content faster, but as part of your subscription, you’ll get tools for picking the right keywords, improving your site’s tech health, tracking backlinks pointing to your content, checking how well your content ranks on Google, and more.

Like other tools on the list, SE Ranking applies AI algorithms to help you write a raw draft of your content in a blink of an eye. With the AI Writer feature, you can generate topic ideas, headings, and subheadings to build the structure of your article, and even whole sections of a blog post.

However, SE Ranking’s usage of AI is not limited to content generation. Its AI-backed algorithms analyze top-ranking content and provide you with tips on best word count, text structure, keyword usage, number of images etc. By following these recommendations, you can make sure your text has the potential to rank high. SE Ranking’s unique algorithms score your content on a scale of 1 to 100, and the score grows as you polish your text.

SE Ranking’s Content Editor: Top Features

  • Generates both short and long content from scratch.
  • Allows you to rewrite separate phrases and paragraphs (up to 600 characters at a time.)
  • 11 tones of voice to make sure the writing style resonates with your audience.
  • NLP keyword suggestions with recommendations on where in your text they need to be featured and how many times.
  • Built-in grammar, punctuation, readability, and plagiarism checkers.
  • Google Docs add-on for optimizing any piece of writing in your preferred environment.
  • Sharing features for effective teamwork—right in the tool or in Google Docs.

SE Ranking: Pricing

Depending on your content needs, you’ll be able to choose between three pricing plans:

  • 15 articles/month (comes with 10,000 AI words and 3 Plagiarism checks) – $29/mo
  • 30 articles/month (20,000 AI words and 5 Plagiarism checks) – $49/mo
  • 120 articles/month (50,000 AI words and 10 Plagiarism checks) – $99/mo

To get access to SE Ranking’s Content Editor tool, you’ll need to buy at least a basic subscription to the entire SE Ranking suite. Prices start at $39/month for the Essential plan and grow if you need more advanced SEO tools and bigger subscription limits.

Try SE Ranking free for 14 days

7. WordHero


WordHero is an AI content writing tool that helps you write high-quality blog posts, social media captions, emails, ads, sales copy, product descriptions, meta descriptions, and more.

With 70+ tools in its AI writing toolkit, WordHero can help elevate your content creation game. Whether you’re looking to streamline your writing process, find the right words, or make your writing more engaging, WordHero has you covered.

WordHero: Top Features

  • Generator Mode – WordHero’s AI takes your prompt and create unique and engaging content in seconds.
  • Editor Mode – Add your own unique voice and tone to the AI-generated content with WordHero’s easy-to-use Editor Mode.
  • Keyword Assistant – Quickly and easily add your target keywords to your content.

WordHero: Pricing

WordHero follows a simple pricing structure, offering a monthly and an annual plan.

  • Pro Monthly ($49/mo) – Unlimited content, access to all writing tools, long-form editor and keyword assistant
  • Pro Yearly ($348/mo) – Unlimited content, access to all writing tools, long-form editor and keyword assistant

WordHero’s lifetime plan is currently available at AppSumo. For a limited time, you can get lifetime access to WordHero at AppSumo for just $89.

Get lifetime access to WordPress for $89

8. Copysmith


If you have an eCommerse store, Copysmith is probably the right AI content writing tool for your needs. Copysmith’s AI content generator streamlines the process of creating product descriptions, making it a quick, effortless, and enjoyable experience.

Like all other tools on this list, Copysmith uses advanced machine learning algorithms to understand the context and tone of the content that users want to create, and generates several options for them to choose from.

Copysmith: Top Features

  • AI Image Generator – Find the perfect images for your eCommerce store. Copysmith’s AI image generator creates lookalike products and renderings that showcase your products to drive more sales.
  • Chrome Extension – With Copysmith’s Chrome extension, you can access its AI copywriting tools from anywhere at anytime.
  • Bulk Product Descriptions – Leverage Copysmith’s built-in SEO and growth marketing best practices to create product descriptions in bulk.

Copysmith: Pricing

Copysmith offers three monthly pricing plans:

  • Starter ($19/mo) – 20,000 Max Words, 20 Plagiarism Checks/mo
  • Professional ($59/mo) – 80,000 Max Words, 100 Plagiarism Checks/mo
  • Start Up ($299/mo) – Unlimited Words, Unlimited Plagiarism Checks

Try Copysmith for free for 7 days

9. Merlin


ChatGPT created waves in the marketing community when OpenAI launched it to the public in November 2022. ChatGPT really stands out from rest of the AI chatbots by delivering super detailed and thoughtful responses on a wide range of topics.

Merlin is an AI copywriting tool that allows you to access ChatGPT features everywhere you write or search online. With Merlin’s Google Chrome extension, you can leverage the power of ChatGPT on all your favourite websites (Gmail, Twitter, Google Docs, WordPress, LinkedIn, etc.)

You can quickly edit your emails, write Twitter replies, create excel formulas, and much more by activating the Merlin extension on your browser.

Merlin: Top Features

  • Master Complex Excel Formulas and Codes – Provide Merlin with a prompt that describes the desired excel function or operation and ask it to generate a formula or code based on that prompt.
  • Effortlessly Write Professional Email Replies – Describe the context of the email and the desired tone and content of your reply, and ask it to generate text based on that prompt.
  • Summarize Your Content – Provide Merlin with the full text of your content and Merlin’s AI  generates a summary that includes the main points and key details of the content.

Merlin: Pricing

Merlin’s free plan allows you to make 11 daily requests. For higher limits and advanced features, you’ll need to upgrade to any of the three paid plans:

  • Starter ($19/mo) – 1000 queries/mo
  • Boost ($39/mo) – 3000 queries/mo
  • Elite ($119/mo) – 12,000 queries/mo

Related: How to Use ChatGPT with Semrush for SEO Success

Final Thoughts on AI Content Writing Tools

AI content creation tools can be incredibly powerful for marketers looking to save time and streamline their content creation process. The 9 AI copywriting tools highlighted here each offer unique features and benefits that can help you create high-quality content more efficiently.

That being said, it’s important to remember that AI-generated content should always be reviewed and edited by a human before publishing. While these tools can be a great asset, they should not be relied upon entirely for content creation.

With that in mind, we encourage you to explore these AI content creation tools and find the ones that work best for your specific needs and goals.

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Editor’s Note: This article was first published on February 17, 2023 and has been updated regularly since then for relevance and comprehensiveness. 

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Sandeep Mallya
Sandeep Mallyahttps://www.startupcafedigital.com
Sandeep Mallya is the Founder & CEO of Startup Cafe Digital, an award-winning digital marketing agency in Bangalore, India. He is an active member of the startup community, having worked with several early-stage startups and accelerators. 99signals is Sandeep's online marketing blog. The blog currently features 200+ in-depth articles, how-to guides, and hacks on a wide range of online marketing topics such as SEO, social media marketing, content marketing, blogging, and more.


  1. Hi Sandeep, since Google has come out with its own AI named Bard, Google has stated it will not penalize anyone for using AI. However, the content still must meet their EATS standards and be useful to readers. It will be interesting to see where it all goes. I love Jasper AI but I still have to research everything that comes from it. It is a huge timesaver still. Frase looks interesting too.

  2. I found this article very helpful. You have compared the AI content creation tool with all their specifications and details very well. It will be very helpful for beginners. But we have to be aware that the machine generates content output based on what is input; thus, it only keeps repeating; it does not generate new ideas.

  3. A very comprehensive list of tools! The question is, how many will survive after ChatGPT? Companies I know are using it to create multiple kinds of content and automation. You give it enough prompts and train it, you will start seeing results.
    We have to wait and watch! One thing is for sure, though. AI is not optional anymore.


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