Link Building for SEO: 8 Best Link Building Tools to Improve Rankings

Link Building for SEO: 8 Best Link Building Tools to Improve Rankings

Despite the changing landscape of SEO, generating high-quality backlinks for your website has never been more important. Since the Penguin algorithm updates, SEOs have had to resort to more nuanced techniques to gain backlinks.

Some of these methods include broken link building, influencer marketing, infographic marketing, and so on.

To implement these methods successfully, you need reliable link building tools by your side.

Here are the 8 best link building tools you should use to build high-quality, authoritative backlinks.

8 Best Link Building Tools to Improve Search Rankings

#1 Ahrefs

Ahrefs has the largest and most accurate database of live backlinks. Considered the best link building tool by many SEO experts, Ahrefs’ Site Explorer feature provides an in-depth look at a site’s backlinks, including new, lost, and broken links. This is incredibly useful if you’re planning to spy on your competitors’ backlink profile and want an inside peek into the sites your competitors are generating their backlinks from.

You can also set up alerts for new/lost backlinks for any domain via Ahrefs Alerts, so that you are always aware of the new or lost backlinks on your own site as well as your competitors’ sites. You’ll receive an email from Ahrefs whenever you or your competitor receives or loses a backlink.

Ahrefs Alerts - Must-Have Link Building Tools to Improve Rankings

Ahrefs also shows you the backlink strength of each backlink through a metric called Domain Rating, similar to Domain Authority used by Moz. If you’re aiming to build authoritative backlinks, ensure that the domain rating of the websites you’re targeting is greater than 45. 

Price: Starts from $99/month

Recommended reading: Ahrefs Review: More Than Just an SEO Backlink Analysis Tool

#2 Ninja Outreach

Ninja Outreach is one of the most popular blogger outreach tools in the market, helping you connect with influencers and bloggers to get those authoritative backlinks.

Here’s what you get with Ninja Outreach:

  • Outreach Templates: Ninja Outreach provides you tons of outreach templates which you can customize to ensure that your message is personalized.
  • Email Finder: Email Finder feature allows you to find anyone’s email address just by giving a search for the specific domain (as shown below):
Ninja Outreach Email
  • Automate Outreach and Check Email Stats: You can automate your email sends and track stats such as open rate, click-through rate, and reply rate.

Price: Starts from $52/month

Sign up for a 14-day unlimited free trial here

#3 SEMrush

While not in the same league as Ahrefs when it comes to backlink analysis, SEMrush is still a powerful SEO tool that you can use for link building alongside other SEO activities.

With SEMrush‘s backlink checker, you can:

  • Conduct a deep link analysis
  • Understand referring domains’ authority
  • Check backlinks’ types
  • Spot your links’ geolocation
SEMrush Backlink Analysis - Link Building for SEO

Aside from using the tool’s backlink analysis feature, you can also find new link building opportunities with the ‘SEO Ideas’ feature.

Using SEO Ideas, you can analyze each page on your website and view instant actionable SEO tips to optimize these pages, including the sites you should target for backlinks to rank higher in SERPs.

Price: Starts from $99.95/month (Get 1-month free access to SEMrush Pro)

For more info on SEMrushcheck out our SEMrush review here.

#4 Majestic SEO

Playing itself up as “the largest link intelligence database in the world”, Majestic SEO helps you uncover your competitors’ link profile, allowing you to identify new link building opportunities for your site.

Type any URL into the search box to access the following information:

  • External Backlinks
  • Referring Domains
  • Referring IPs
  • Referring Subnets
  • Backlink History
  • Backlink Breakdown
  • Anchor Text
Majestic SEO - Best Link Building Tools for SEO

Price: Starts from $49.99/month

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#5 Google Search Console

Google Search Console is not just free, but it’s also one of the most accurate tools for link building.

Once you’ve added your site to Google Search Console, go to ‘Links to Your Site’ section to access information like:

  • Who links the most
  • Your most linked content
  • How your data is linked
Google Search Console - Link Building Tools

You can use this information to get backlinks from similar websites and find out which is the most linked page on your website. You can also view the anchor text on your website. All these reports can be downloaded. Download these link reports once a month to compare it to future reports.

Price: Free

#6 Serpstat

Serpstat is yet another SEO tool which allows you to view your site’s as well as your competitors’ backlink profile. Serpstat’s Backlink Analysis feature allows you to uncover your competition’s link building strategies and highlights new sources you can tap into to build new backlinks.

Type any URL into the search box to access the following information:

  • Referring Domains
  • Referring Pages
  • Referring IPs
  • Referring Subnets
  • New/Lost Backlinks
  • Anchors
  • Top Pages
Serpstat - Link Building Tools

Use this information to generate backlinks for your site using any of the link building techniques featured in this article.

Price: Starts from $19/month

Need more info about this tool? Check out our Serpstat review here.

#7 Moz Open Site Explorer

Open Site Explorer developed by Moz allows you to see important backlink metrics of any site, including the site’s domain authority, top pages by number of backlinks, anchor text, spam analysis, and more.

Moz Open Site Explorer - Must-Have Link Building Tools

If you’re a Moz Pro user, you get full access to Open Site Explorer where you can unlock the Link Opportunities feature to discover new link building tips from Moz.

Price: Starts from $99/month

Related: SEO Tools Showdown: SEMrush vs Ahrefs vs Moz Pro vs SpyFu

#8 BuzzSumo

Aside from helping you find the most popular content in any niche, BuzzSumo also helps you connect with influencers and bloggers. Using BuzzSumo’s influencer search, you can find influencers in your niche and filter by factors such as page authority, domain authority, retweet ratio, average retweets, and so on.

Buzzsumo Pro - Link Building Tools

Once you’ve identified the influencers, you can save them to your BuzzSumo outreach list which can be imported into your outreach software’s contact database.

When combined with a blogger outreach tool like Ninja Outreach, BuzzSumo becomes a powerful link building tool.

Price: Starts from $99/month


Link building is an important aspect of SEO, but make sure you also give equal importance to other factors such as on-page SEO and technical SEO.

You can use these tools to build high-quality backlinks discussed in detail in these articles below:

Do you agree with our list of must-have link building tools? Let us know in the comments section.

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99signals Editorial
99signals Editorial
Editorial Staff at 99signals is a team of bloggers and marketing experts led by Sandeep Mallya.


  1. Hi Sandeep.. These are all paid websites. Can you please help me for some free websites as I am a beginner and I don’t want to invest too much now.

  2. Hello, sandeep thanks for sharing your guide. Any tool to build links automatically. That able to post on websites . Actually I using seo vps for running seo tools and want to utilize resources.

  3. […] To perform backlink audits, use reliable tools such as Ahrefs or Serpstat or any of the link building tools featured in this article here. […]


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