Having the right content marketing stack is key to running successful content marketing campaigns and reaching your marketing goals.
But since the content marketing technology landscape keeps evolving every year and the list of content marketing tools keeps expanding, it’s not easy to cherry-pick the best tools for your business.
Don’t worry — we’ve got you covered.
In this post, we’ve done the heavy lifting for you and selected the best content marketing tools to grow your business and build your brand.
So without further ado, here are the 47 best content marketing tools that deserve a place in your tech stack.
Table of Contents
- 47 Best Content Marketing Tools in 2023
- 1. Semrush
- 2. BuzzSumo
- 3. GrowthBar
- 4. Publer
- 5. ReviewStudio
- 6. Serpstat
- 7. SwipeWell
- 8. Canva
- 9. Venngage
- 10. Design Pickle
- 11. Outgrow
- 12. Google Analytics
- 13. CoSchedule Headline Analyzer
- 14. InVideo
- 15. SparkToro
- 16. Ahrefs
- 17. Unsplash
- 18. Authory
- 19. SendFox
- 20. Asana
- 21. Yoast SEO
- 22. MobileMonkey
- 23. Quuu Promote
- 24. PromoRepublic
- 25. HubSpot’s Blog Ideas Generator
- 26. Evernote
- 27. OptinMonster
- 28. Optinly
- 29. KingSumo
- 30. Mailshake
- 31. Grammarly
- 32. Hemingway App
- 33. Depositphotos
- 34. Similarweb
- 35. Ubersuggest
- 36. Social Snap
- 37. Buyer Persona Tool by HubSpot
- 38. Beacon
- 39. Unbounce
- 40. Swipe Pages
- 41. Anchor
- 42. WordPress
- 43. Optimizely
- 44. Airstory
- 45. Hotjar
- 46. WordStream
- 47. OneStream Live
- Final Thoughts on Content Marketing Tools
47 Best Content Marketing Tools in 2023
1. Semrush
Semrush is an all-in-one marketing toolkit that is best known for its SEO and competitor analysis features. But it also has an array of content marketing tools within the platform that can help you with your content strategy and execution.
Semrush’s content marketing toolkit includes:
- Topic Research – lets you analyze your competitors’ content and offers you ideas for your next piece of content
- SEO Content Template – generates actionable briefs for SEO-friendly content
- SEO Writing Assistant – an AI-powered SEO tool that helps you optimize your copy for engagement and SEO
- Brand Monitoring – lets you track and analyze mentions of your brand and your competitors’ brands
- Post Tracking – lets you measure the success of your existing posts
- Content Audit – allows you to quickly audit the content on all the webpages of your website.
If there’s only one tool I could recommend in this long list of content marketing tools, then it’d most definitely be
From keyword research to technical site audit to competitor analysis, you can use
Price: Starts from $119.95/mo
[99signals & Semrush Special Offer] Try Semrush Pro free for 14 days. Get instant access to 50+ tools on SEO, content marketing, competitor research, PPC and social media marketing to help you attract and grow your audience online faster. Learn more here.
2. BuzzSumo
BuzzSumo is a content research and analysis tool that helps you identify the best-performing content for any topic or website. The tool also shows you key metrics like social shares, total number of backlinks, and evergreen score for any given piece of content.
In addition to being a great content marketing tool, BuzzSumo is also one of the best competitor research tools on the market. With BuzzSumo, you can unravel your competitors’ top-performing posts, best keywords, and you can also see their biggest fans on social media by viewing a list of top sharers of their articles.
But that’s not all. BuzzSumo can also help you find and connect with the top influencers in your niche on Facebook, Twitter, YouTube, and across the web. Furthermore, you can use BuzzSumo to monitor your brand mentions, competitors’ brand mentions, specific keywords, generate fresh content ideas, and find trending content in your industry.
If you’d like to level up your content marketing game, BuzzSumo is a must-try tool.
Price: Starts from $119/mo
[BuzzSumo Black Friday Offer] For Black Friday, you can get 40% off BuzzSumo’s Large plan (typically $299/mo). This means you can save $1,435 when you buy an annual plan. Click here to learn more about BuzzSumo’s Black Friday deal.
3. GrowthBar
GrowthBar is an SEO and content marketing tool that you can use for keyword research, backlink analysis, and content creation. It also has a Chrome extension that can transform your web browser into a powerful SEO and content analysis tool.
Since its launch, GrowthBar has added several content marketing features to its core offering. Among these are three AI content tools that can help optimize your content marketing efforts:
- Content Generator – GrowthBar takes your input keyword/topic, scans the web using a powerful SEO decision engine, and makes suggestions in a content editor using GTP-3 AI — the largest, most powerful language model on earth.
- Paragraph Generator – Perfect for generating intros and social captions to your blog posts.
- Blog Ideas Generator – Use this tool to generate fresh ideas for your next piece of content.
In addition to these tools, you’ll also find value in GrowthBar’s keyword research and SEO analysis features. If you’re looking for a reliable SEO tool that’s also quite affordable, GrowthBar is the perfect choice.
Price: $29/mo; GrowthBar’s free plan allows you to perform 5 searches a month
[Exclusive offer] Get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout. Click here to claim this deal.
Recommended reading: GrowthBar Review: The Ultimate AI Content Creation Tool for Bloggers
4. Publer
An effective social media strategy is the cornerstone of any successful content marketing campaign. If you’d like to optimize your social media presence, then using a reliable social media scheduler is a must.
There are a ton of social media scheduling tools on the market, but my personal favorite is Publer because of its minimalistic user interface and ease of use.
Publer is a social media scheduler that helps you post, schedule, and analyze your content on all major social channels. You can connect your social accounts to Publer and start scheduling content on these channels within a few minutes.
Some of Publer’s unique features include Google My Business (GMB) integration, auto-scheduling, and bulk media uploader. To learn more about Publer and how it differs from other prominent social media schedulers like Buffer, Hootsuite, and SocialBee, check out my in-depth Publer review or refer to the video demo of Publer below.
Price: $15/mo; Publer’s free plan lets you connect up to 3 social accounts
5. ReviewStudio
No matter what kind of content you are working on, you know how difficult it can be to get good and timely feedback. ReviewStudio is a powerful review and approval software helping teams easily markup and approve content.
With ReviewStudio’s online proofing software, you can gather feedback effectively on your content — whether it’s a video, whitepaper, photoshoot, or any other media you work with. You can also compare versions and revisions, assign tasks, and manage approval workflows.
Bottom line: ReviewStudio makes collaboration easy and removes a ton of friction from your creative workflow.
Price: Starts from $24/mo
Try ReviewStudio free for 15 days
6. Serpstat
Serpstat is one of the best tools for content creation and growing new or existing businesses.
With Serpstat, you can track the volume of the keywords you use within your website, track the visibility and traffic of your domain, and plan new strategies to get to the top of Google search results.
Serpstat’s new feature, Content Analysis, can help you create unique content, which will lead to more traffic to your website or blog. You can generate titles and descriptions, have a ready text, paraphrase the text and check in on grammar and spelling mistakes.
In addition, you can generate your own articles or build them, and extract the keywords from the text you have (or the text you have found while researching competitors).
All these tools will help you create user-friendly content that resonates with your audience. Sign up for the free 7-day trial of Serpstat to test all the features of the service.
Get free trial access to Serpstat for 7 days
Exclusive offer: Get up to 25% discount on all Serpstat plans. Use coupon code “99signals_5.” Click here to learn more.
7. SwipeWell
A swipe file is a must-have tool in a copywriter’s toolkit. It can help you research and collect all the best ideas in one place. Most importantly, it can prevent writer’s block. And SwipeWell is the best swipe file builder on the market.
SwipeWell helps you save, organize, and reference marketing examples so you can keep track of all of your ideas and resources in one place.
SwipeWell also has a Chrome extension that lets you swipe the full page or a specific element on the page straight from your browser. In other words, you can swipe an ad, headline, blog post, or a landing page that you love.
You can start using SwipeWell for free and collect up to 50 files in your swipe file. To get started, you can explore this free collection of 6,000+ marketing examples by SwipeWell.
Price: Free (50 swipes); SwipeWell premium costs $12/mo (unlimited swipes)
8. Canva
Canva is a web-based design tool that you can use to create blog graphics, social media graphics, infographics, and other visuals to support your content marketing efforts.
The best part? You can design stunning graphics on Canva even if you’re a design novice. With Canva’s intuitive drag-and-drop UI, you don’t need exceptional graphic design skills to create professional graphics.
The free version of Canva has a massive library of templates to choose from. With the paid version, you get premium features like background removal, brand kit, and more.
Price: Free; Canva Pro costs $12.99/mo
9. Venngage
Canva is a great tool for creating blog and social media graphics on the fly. But when it comes to infographics, their templates are a bit too basic. If you’d like to explore more creative options for your infographics, then you should try Venngage.
Venngage is an online infographic maker that lets you easily create engaging and informative infographics from hundreds of predesigned templates.
In addition to infographics, Venngage also supports other design types, but their collection of templates pales in comparison to that of Canva.
Price: Starts from $16/mo; Venngage’s free plan lets you design 5 graphics per month
10. Design Pickle
While free tools like Canva and Venngage can help you create decent looking graphics, you need a professional graphic designer by your side to create visuals that truly stand out. And in our cluttered media landscape, creating exceptional graphics is one way to differentiate your content from your competitors.
I’ve tried several graphic design services, but Design Pickle is the service I’d recommend the most. The company employs some of the most creative and diligent graphic designers from around the world. From social media graphics to infographics to video thumbnails, you can expect the Design Pickle team to deliver all your graphics on time.
Design Pickle’s most basic plan is priced at $499/month. Once you sign up, you’ll have a dedicated graphic designer assigned to your account. You can then outsource your full design workload to your dedicated designer.
Price: Starts from $499/mo
11. Outgrow
Interactive content is another way you can differentiate your content from the rest. It can be educational, fun, and highly effective.
Case in point: 93% of marketers agree that interactive content is effective in educating buyers versus just 70% for static content.
Quizzes, calculators, surveys, and polls are the most common examples of interactive content types. Not only are these interactive content pieces engaging, but they can also help you grow your email list and increase your lead conversion rates. If you’d like to create interactive content on your blog, you need to use a tool like Outgrow.
Outgrow is a content marketing tool that helps you create quizzes, calculators, and other interactive content types to engage your audience and optimize lead generation for your business. It’s intuitive, easy to use, and you can choose from a variety of templates and customize them to your liking.
Price: Starts from $22/mo
Start your 7-day free trial of Outgrow
12. Google Analytics
A list of content marketing tools would be incomplete without web analytics tools. Google Analytics is hands down the best web analytics tool on the market. It’s one of the best content marketing analytics tools you can use to measure the performance of your content and to make data-driven decisions.
It’s free, easy to setup, easy to use, and trusted by businesses of all sizes. It’s one of the most widely used business tools online.
Case in point: Google Analytics is installed on at least 10 million websites and has a web analytics platform market share of over 82%.
There’s very little you can’t do with Google Analytics. You can use it to analyze your website traffic, monitor visitor behavior on your site, and track other crucial SEO metrics. It allows you to effectively gauge what sort of content is working on your website and what isn’t, allowing you to pivot and optimize your content marketing strategy.
Price: Free
13. CoSchedule Headline Analyzer
Headlines should never be glossed over in your writing process. Writing a compelling headline is key to driving more traffic and social shares. CoSchedule’s Headline Analyzer shows you exactly how compelling your headlines are and helps you craft the perfect headlines for your articles.
Headline Analyzer is a free content marketing tool that evaluates the overall quality of your headline and rates its ability to drive social shares, traffic, and SEO value. In addition, it measures the readability of your headline and helps maintain the right balance of common, uncommon, emotional, and power words in your headlines.
You can also install and activate the Headline Analyzer WordPress plugin to get all of its features built-in to your WordPress blog.
Price: Free
Try Headline Analyzer for free
14. InVideo
InVideo is a simple yet powerful video creation platform that helps you create engaging videos in minutes. It comes packed with over 5000 high-quality pre-made templates to create YouTube videos, promos, intros, ads, and more. It also has an Instagram video editor with a diverse range of templates that you can customize for your Instagram stories, feed, and reels.
You can start using InVideo for free, but as is the case with all freemium plans, there are restrictions. Your videos will be watermarked and you’ll have limited access to InVideo’s media library. To access advanced features and InVideo’s premium media library, I’d recommend you upgrade to InVideo’s business plan which is priced at $15/month.
Price: Starts from $15/mo; the free plan gives you access to 5000+ video templates
15. SparkToro
SparkToro is an audience research tool that shows the websites your customers visit, social accounts, podcasts, and YouTube channels they follow, hashtags they use, and more. You can use all of this data to better execute your marketing in all the right places.
One of the most important things you should do even before you start creating content is understand your audience. In marketing, it’s called understanding your buyer persona. SparkToro is the best tool to quickly understand your audience. The tool crawls over 80 million social profiles and web pages to find what your audience reads, listens to, watches, follows, shares, and talks about online.
Price: Starts from $50/mo; SparkToro also offers a free plan where you can perform up to 5 searches per month
16. Ahrefs
Ahrefs is a popular SEO tool that’s best known for its backlink analysis features. But over the past few years, the team at Ahrefs has greatly enhanced the tool’s content marketing features, which is why it deserves its place on this list of best content marketing tools.
Ahrefs’ Content Explorer works just like BuzzSumo’s Content Analyzer. You just need to enter a keyword phrase or topic into the search bar and the resulting report will fetch you key SEO and social metrics like organic traffic, domain rating, social shares, traffic value, and referring domains.
The tool also supports advanced search operators to help you easily find low-competition topics, link building prospects, and collaboration opportunities.
But that’s not all. You can also use Ahrefs’ Content Explorer to reverse engineer your competitors’ content marketing strategies.
Price: Starts from $99/mo
Recommended reading: Semrush vs Ahrefs: Which SEO Tool is Better?
17. Unsplash
With mentions of Design Pickle, Canva, and Venngage on this list, we have already established the importance of visuals in effective content marketing.
But in some cases, a high-quality stock photo is all you need. Unsplash is the best free stock image website on the internet, containing a massive library of over 2 million free high-resolution images. With a community of over 200,000 photographers, Unsplash hand-selects only the best photos for you to use in your blog posts, website, presentations, and other marketing materials.
Price: Free
Authory is an automated platform that brings together all the content you create. Authory allows you to have your articles, videos, podcasts and more in a single place — no matter where you publish them.
Thousands of content creators around the world use Authory as an all-you-need solution to automatically handle everything that’s important after their content has been published. With Authory, you can update your portfolio page, create backups of everything you create, stay up-to-date on how your content performs on social media, and much more.
If you’re looking to stay on top of your content game while saving countless hours of manual work every month, then Authory is a must-try tool.
Sign up for a 14-day free trial of Authory
[Exclusive offer] For a limited time, you can get 20% off on Authory’s monthly or yearly plan. Get 20% off Authory now.
19. SendFox
Launched in 2019 by AppSumo founder Noah Kagan, SendFox is an email marketing tool designed specifically for content creators. SendFox was first tested and used as an in-house email marketing tool before it was launched to the public.
If you’re looking for a budget-friendly alternative to Mailchimp or ConvertKit, SendFox is the best option currently available on the market. The lifetime plan on SendFox is still available at AppSumo, where you can get lifetime access to SendFox for just $49.
In addition to being one of the most affordable email marketing services out there, SendFox is also easy to use and packed with features to create engaging newsletters. SendFox’s lifetime plan allows you to create unlimited automation sequences, forms, and smart pages.
Since SendFox is an AppSumo original product, you can get lifetime access to it for just $49. To learn more about what’s included in the lifetime plan, check out SendFox’s AppSumo deal page here.
Price: $49 (Lifetime plan); SendFox’s free plan allows you to send email to up to 1000 users
Get lifetime access to SendFox for $49
To learn more about SendFox’s key features, check out my in-depth video review and demo of SendFox below:
Related: 25 Best AppSumo Lifetime Deals of the Month
20. Asana
An effective content marketing campaign always requires collaboration. The best way to optimize collaboration with your team is to use a project management tool. While there are several project management tools on the market, my recommendation is Asana.
With Asana, you can manage all your projects in one place, assign tasks to your team members, and keep track of progress. It offers a simple and effective way to streamline your content creation process.
If you’re just starting out, Asana’s free plan provides all the essential features, basic workflows, and basic reporting features. If you have a large team, then Asana’s premium plan ($10.99/mo) is the best fit.
Price: Free (paid plans start from $10.99/mo)
21. Yoast SEO
The WordPress plugin directory includes a plethora of free SEO plugins, but Yoast SEO is easily the best amongst them. With Yoast, you can ensure your content meets all the SEO requirements, including optimizing your content for your target keywords, meta tags, readability, and other on-page SEO elements.
While you can upgrade to Yoast’s premium plan ($99/mo) for additional features, Yoast’s free plan has all the essential features you’ll need to create SEO-focused content.
Price: Free; premium version costs $99/year
22. MobileMonkey
If you’d like to maximize your usage of Facebook Messenger and optimize your Facebook Messenger ads, then MobileMonkey is just the solution you’re looking for.
As one of the leading Facebook Messenger marketing chatbots on the internet, MobileMonkey lets you create powerful chatbots, interact with users, segment your audience, grow your email list, and optimize conversions.
If Facebook Messenger is a channel you use to generate traction for your business, then MobileMonkey is a must-have tool in your content marketing toolkit.
Price: $59/month
Sign up for a 14-day free trial of MobileMonkey
23. Quuu Promote
Quuu Promote is a content marketing tool by Quuu that lets you promote your blog posts through real social media users who have signed up for content suggestions on Quuu.
To use this service, you need to select your category and then share the link to your post and wait for Quuu’s content curation team to review and approve it. Once it’s approved, your post will be added to Quuu’s list of content suggestions. Quuu users can then choose to share or schedule your post on all the major social media channels.
It’s an easy and effective way to showcase your content before relevant social media users and get a ton of traffic and engagement in return.
Price: Starts from $75/mo
To learn more about how to set up your Quuu account and get a breakdown of its key features, check out my in-depth Quuu Promote review and walkthrough below:
24. PromoRepublic
PromoRepublic is a social management and content curation tool that offers industry-relevant content suggestions and ideas. You can also use it as a social media scheduling tool and schedule your posts across all major social media channels.
But that’s not at all. PromoRepublic also includes a graphics editor which you can use to edit and customize different templates.
Price: Starts at $59/mo
Try PromoRepublic free for 14 days
To learn more about PromoRepublic’s key features, check out my in-depth PromoRepublic video review and demo below:
25. HubSpot’s Blog Ideas Generator
HubSpot has a bunch of free marketing tools, but more often than not, I find myself using Blog Ideas Generator to churn out ideas for my next piece of content. As the name suggests, this free content marketing tool helps you generate ideas for your next blog post.
You can enter up to five different topics in the search box and hit the “Give Me Blog Ideas” button to generate 250 blog ideas for the topics you’ve entered.
Once the tool has generated a few blog ideas, you can download the same on a spreadsheet and refer to it whenever you’re in need of new ideas.
Price: Free
Try Blog Ideas Generator for free
26. Evernote
I’ve used several note-taking apps over the years, but in terms of features, usability, and accessibility, Evernote is arguably the best note-taking app out there.
With Evernote, you can organize all your notes, articles, documents, and ideas in one place. The app also syncs seamlessly on all your devices.
Price: Free
27. OptinMonster
If you’d like to grow your email list, you’ll need to use an email capture tool. OptinMonster is arguably the most popular and widely-used email capture tool on the internet.
With multiple form types and hundreds of pre-made templates, OptinMonster lets you create visually-stunning lead capture forms that are designed to maximize conversions. With OptinMonster’s behavior automation, you can target and personalize your forms to the right people at the right time.
OptinMonster also integrates seamlessly with email services and website platforms like Mailchimp, WordPress, ConvertKit, Zapier, HubSpot, and dozens more.
It’s a little on the expensive side, but it also has more features, pre-built templates, and behavioral targeting options than most other email capture tools on the market.
Price: Starts from $14/mo
28. Optinly
Optinly is a budget-friendly alternative to OptinMonster. The tool allows you to create popups and email capture forms to grow your email list and helps you with other promotions. It integrates with all the major email marketing services such as Mailchimp, ConvertKit, and Brevo, and its WordPress plugin ensures a smooth integration with your website.
OptinMonster offers better popup and email capture templates, but Optinly is more affordable and has the same amount of customization features to design the forms just the way you want. Unlike OptinMonster, Optinly offers a free plan that gives you access to free popup templates and basic trigger rules.
Price: Starts at $9/mo; the free plan lets you use 3 popup form types
Side note: AppSumo is currently offering a lifetime deal on Optinly. For a limited time, you can get lifetime access to Optinly for just $59. Click here to learn more.
To learn more about Optinly and its key features, check out my in-depth video review of the email capture tool below:
29. KingSumo
KingSumo is an AppSumo original product that helps you create viral giveaways so you can grow your email list, brand, and get more leads quickly and efficiently.
With KingSumo’s easy-to-use editor, you can create your first giveaway in no time.
Once someone enters your giveaway, KingSumo provides them with an option to share the giveaway with three of their friends to increase their chances of winning. This is how your entrants become your sales team and drive the viral growth for your giveaway.
If you’d like to generate leads at a fraction of the cost and effort of online ads and other marketing channels, KingSumo is a must-have tool in your content marketing toolkit.
Price: $49 (Lifetime access)
Get lifetime access to KingSumo for $49
30. Mailshake
Mailshake is an email outreach tool that offers powerful features to level up your link building efforts. Supported by a clean and intuitive interface, Mailshake is easy to use and you can kickstart your outreach campaign within minutes.
With Mailshake, you can send personalized cold emails at scale, engage with prospects on social media, and manage it all in one sequence, on one dashboard. You can also monitor opens, clicks, and replies for every email you’ve sent, and know which part of your sequence is driving more conversions.
When used in conjunction with a tool like BuzzSumo, Mailshake becomes a content marketing powerhouse.
Price: Starts from $44/mo
31. Grammarly
Grammarly is a must-try tool for content writers. With Grammarly, you can make sure your writing is error-free. From grammar and spelling to style and tone, Grammarly’s real-time writing suggestions help you produce quality content every time you hit the “publish” button. Ultimately, it saves you a ton of time on proofreading.
Grammarly’s free Chrome extension is also a useful add-on. This allows you to use Grammarly’s features across the web.
Price: Free; premium plans start from $12/mo
32. Hemingway App
Hemingway App is yet another content editing tool you can use to improve your writing. Hemingway App is aptly named after the author Ernest Hemingway who was widely known for the conciseness of his writing. As such, the purpose of using Hemingway App is to make your writing more concise and crisp.
Hemingway App is a free web-based tool which tests the readability of your content and suggests changes where your writing is too dense. To use it, simply paste your text, and the tool will indicate your mistakes by highlighting them in different colors (yellow and red).
With Hemingway App, you can tighten up your prose, clear the highlights, and then share your work with your audience.
Price: Free; the premium plans start from $30/mo (when you opt for monthly payments)
33. Depositphotos
There are times when the images you find on free stock image sites are simply not cut out for the job. In such cases, you need a premium stock image library like Depositphotos.
With a community of over 100,000 contributors, Depositphotos is a massively popular stock image site with over 200 million files, including royalty-free stock photos, vector images, video clips, and editorial files. If you’re looking for high-quality stock images for your blog or social media, Depositphotos is just the perfect website to subscribe to.
Price: Flexible plan starts from $29/mo
34. Similarweb
Similarweb is one of the leading competitor research tools on the market. It’s the perfect tool to reverse-engineer your competitors’ content marketing strategies and see what’s working for them. With Similarweb, you can monitor your competitors’ traffic, traffic sources, best organic keywords, best paid keywords, and other important SEO and PPC metrics.
Similarweb doesn’t just offer insights on websites, but also provides crucial metrics on apps. You can use Similarweb to monitor your app’s monthly downloads, ratings, and category rankings. You can even use it to benchmark your app’s performance with that of your competitors.
You can generate all of these competitive data points for free by signing up for Similarweb’s free plan. To access more advanced features, however, you’ll need to upgrade to Similarweb’s Enterprise plan.
Price: Free; pricing for Similarweb’s enterprise plan is shared upon request
35. Ubersuggest
If you’re looking for quick content and SEO analysis, you can always count on Ubersuggest to help you out.
Ubersuggest is a popular SEO tool that you can use for keyword research, backlink analysis, and competitive analytics. The best part about Ubersuggest is that you can start using it for free.
Ubersuggest’s free plan allows you to add a project, monitor organic rankings of up to 25 keywords, and track two of your competitors’ domains.
But the free plan is not without its limitations. It restricts you to just 3 searches a day. As such, to get more value out of this tool, you’ll need to upgrade to Ubersuggest’s paid plans. With prices starting from $12/month, Ubersuggest is one of the most budget-friendly SEO tools on the market.
Price: Free; paid plans start from $12/mo
Try Ubersuggest for free for 7 days
Recommended reading: Semrush vs Ubersuggest: Which SEO Tool is Better?
Social Snap is a WordPress social media plugin that helps you increase traffic and engagement by allowing visitors to share your content. In addition to social share buttons, Social Snap automatically shares your latest post on all major social networks with its Social Auto Poster tool. With this feature, you can also revive your old posts and have Social Snap automatically share them on social media on a periodic basis.
What’s more, you can create “Click to Tweet” boxes within your content to encourage users to share snippets of your content on Twitter. You can also control how your posts are displayed on social media using Social Snap’s social meta tags.
All of these features are bolstered by Social Snap’s advanced analytics, which helps you fully understand how your audience shares and interacts with your content.
Price: Starts at $39/year
37. Buyer Persona Tool by HubSpot
If you’re looking for basic audience research, then HubSpot’s free Buyer Persona Tool can get the job done for you. As the name suggests, the Buyer Persona tool lets you create a buyer persona for your brand.
Once the buyer persona is created, you can always keep this template in mind while creating a new piece of content for your blog or social media and ensure that it resonates with your audience.
For a deeper analysis of your audience, use SparkToro (see #13).
Price: Free
38. Beacon
If you’d like to create professional lead magnets like eBooks, checklists, and workbooks, Beacon is the ideal solution for you. Beacon also helps you create gated content and increase newsletter signups.
In addition, you can use Beacon’s free WordPress plugin to convert your existing blog posts into eBooks. What’s more, you can use Beacon to create opt-in forms and capture leads more effectively.
While Beacon’s popup and email capture templates are too basic compared with the likes of Optinly and OptinMonster, they can serve the purpose if you’re looking for a lead magnet software that combines all the essential features.
Price: Free; paid plans start from $49/mo (with access to premium features like PDF download, custom domain name, etc.)
To learn more about Beacon’s top features, check out my in-depth Beacon video review below:
39. Unbounce
Whether it’s to promote a lead magnet to grow your email list or highlight a new feature or exciting offer, a well-optimized landing page can help you convert traffic into leads.
To that end, you need to use a reliable landing page builder that’s easy to setup and customize to your needs.
Unbounce is one of the more popular choices when it comes to landing page builders. This AI-powered landing page builder is packed with smart features that can help you create high-converting landing pages at scale.
You can choose from over 100 landing page templates and use Unbounce’s drag-and-drop builder to customize these templates to your liking. In addition to this, you also get access to Unbounce’s popup and sticky bar templates.
And that’s not all. Unbounce also has a spin-off tool called Smart Copy. This tool provides you with access to 30+ Smart Copy templates that you can use to ideate, iterate, and write custom, high-quality, engaging professional copy for your website or blog.
The best part? You can access these Smart Copy templates for free under Unbounce’s forever free plan.
Price: Starts from $90/mo
[99signals & Unbounce Special Offer] Get 21% off all yearly plans of Unbounce. Click here to learn more.
40. Swipe Pages
While being relatively new compared to Unbounce, Swipe Pages is a powerful landing page building software that helps you build insanely fast, mobile-friendly landing pages that are optimized for conversions.
With its 70+ modern landing page templates, you can cherry-pick the template that best suits your current needs and customize the content to your liking. Once your landing page is ready, you can connect it to your domain and launch it on a specific subdomain.
Swipe Pages also integrates seamlessly with Mailchimp, HubSpot, Zapier, and other automation tools. You can even integrate Swipe Pages with popular payment platforms like PayPal and Stripe, making it an ideal landing page builder for eCommerce companies.
If you’re looking for a budget-friendly alternative to Unbounce and other leading landing pages builders like Instapage and Leadpages, Swipe Pages is the tool you should go for. With its basic plan priced at $29/month, Swipe Pages is arguably the most affordable landing page builder on the market.
Price: Starts from $29/month
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To learn more about Swipe Pages, check out my in-depth video review and demo below:
41. Anchor
Anchor is a free app that lets you create, launch, and distribute your own podcast. It’s super easy to get started with Anchor and it’s this aspect of the tool that differentiates it from a plethora of podcast creation tools on the market.
With Anchor, you can easily record and edit your podcast episodes and distribute them across all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, Stitcher, and more. Anchor even allows you to record your podcast using the Anchor app on your iOS or Android device.
Price: Free
42. WordPress
WordPress is the most popular blogging platform in the world. With over 30% of websites across the world powered by WordPress, opting for WordPress to manage your blog is perhaps one of the easiest decisions you can make for your business.
WordPress also has a massive plugin directory and a broad range of themes and templates to choose from, so you can customize and optimize your website to fit your blog, business, or eCommerce store.
Price: Free
43. Optimizely
Trusted by over 9,000 leading companies, Optimizely is a digital experience platform that provides A/B testing tools and website personalization features to help you manage and streamline tasks, campaigns, and content across teams.
With Optimizely, you can analyze your site and confidently understand what content is best suited for your audience. Furthermore, you can create a seamless digital journey for your customers, predict behaviors, and personalize customer interactions.
Price: Upon request
44. Airstory
Airstory is an easy-to-use writing software that lets you organize and streamline your research and notes in one place. If you’re using multiple apps like Asana, Google Docs, Evernote, and Dropbox to manage your research work, then switching to Airstory makes sense.
If you’d like to level up your research, writing, and collaboration, then Airstory is the perfect solution for your needs.
Price: Starts from $25/mo
45. Hotjar
Hotjar is a behavior analytics and website optimization tool that allows you to get an accurate picture of how users behave and interact with your site. It’s a great tool for marketers, designers, and developers alike.
One of my favorite features on Hotjar is Heatmaps. Heatmaps are essentially visual representations of where users click, move, and scroll on your site. It takes the guesswork out of understanding user behavior and shows you exactly where users engage on your site.
In addition to heatmaps, Hotjar also has other features like recordings, surveys, live feedback, and more, alongside dozens of integrations with popular tools like WordPress, Zapier, Slack, Asana, Shopify, etc. to streamline your work.
Price: Free (35 daily sessions); paid plans start from $31/mo
46. WordStream
WordStream offers a suite of free marketing and advertising tools designed to optimize your PPC and SEO campaigns. For me, the most useful WordStream tool is the Google Ads Performance Grader. It essentially generates an instant report for all your Google ads campaigns, with scores in 8 key areas, including wasted spend, CTR, best practices, quality score, mobile optimization and more.
WordStream also offers a Facebook Ads Performance Grader that helps you identify missing opportunities to reach more people, drive more leads, and capture more conversions.
In addition, WordStream has a few more tools in its suite, including Google My Business Grader, Google Ads Landing Page Grader, Smart Ads Creator, and Keyword Tool.
If you run Google ads and Facebook ads extensively, then you need a tool like WordStream to eliminate the guesswork from your advertising efforts.
Price: Free
47. OneStream Live
As organic reach continues to decline on top social channels like Facebook, Instagram, and LinkedIn, live videos continue to garner a ton of engagement. According to Hootsuite, live videos earn 3x more watch time on Facebook than regular videos.
The video streaming market is projected to hit $330.51 billion by 2030. If you’re not using live videos to engage your audience, you’re missing out on a huge opportunity.
Having said that, doing live stream videos is not without its challenges. From facing network issues to the likelihood of going off script, you can’t have complete control over your videos.
A cloud-based tool like OneStream Live can solve these issues by allowing to live stream pre-recorded videos across all major social media platforms, including Facebook, Instagram, YouTube, Periscope, and more.
With OneStream Live, you can have total control over your output and schedule the same stream multiple times across different channels to reach a wider audience.
What’s more, OneStream Live also takes care of the bandwidth and different streaming requirements of each social media channel. You can even personalize your live streams by adding watermarks, logos, and custom thumbnails.
The best part? You can get started with OneStream Live for free. OneStream Live’s free plan lets you connect two social accounts and live stream up to 10 minutes of pre-recorded content on your preferred social channels.
Price: Paid plans start from $10/mo; the free plan lets you connect 2 social accounts
To learn more about setting up OneStream Live on your social accounts and to know more about its key features, check out my in-depth OneStream Live review and demo below or read this accompanying post:
Final Thoughts on Content Marketing Tools
So these are the 47 content marketing marketing tools I’d recommend to step up your content marketing game and reach your marketing goals.
Content marketing is a long-term strategy that takes time and commitment. Luckily, the aforementioned tools can help you set and measure your content marketing goals.
Did I miss out on any of your favorite content marketing tools? Let me know in the comments section.
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Editor’s Note: This article was first published on 18 July 2022 and has been updated regularly since then for relevance and comprehensiveness.
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That’s an awesome post. Your explanation of every tool with its features and price details was very helpful for understanding about their importance and use in content marketing. Thanks for sharing!
you always rock, you are my favourite strategist in the online community.
thanks for everything you have given