With each passing year, content marketing is evolving and becoming more sophisticated. As a marketer, if you don’t keep up with the latest and hottest trends in content marketing, you may be left behind.
Podcasts are a great way to keep yourself informed about the most popular content marketing trends, tools, and tactics.
One of my favorite things about podcasts is that you can subscribe to them and listen to the episodes on your own time.
But here’s the catch: There are too many podcasts to choose from.
With so many marketing podcasts vying for your attention, you may be wondering which ones devote the most time to content marketing. Which podcasts are worth checking out? Which podcasts provide the most value in terms of deconstructing content marketing ideas?
If you have these questions, you’ve come to the right place.
This list featuring the best content marketing podcasts will help you streamline your content marketing efforts and motivate you to come up with creative ideas to take your business to the next level.
Here are the 13 best content marketing podcasts I’d recommend to seasoned as well as new content marketers.
Table of Contents
- 13 Best Content Marketing Podcasts
- 1. This Old Marketing
- 2. Online Marketing Made Easy
- 3. Content Inc.
- 4. Everyone Hates Marketers
- 5. Social Pros Podcast
- 6. Social Savvy Podcast
- 7. Storytelling Secrets
- 8. The GaryVee Audio Experience
- 9. Marketing School
- 10. ProBlogger Podcast
- 11. Content and Conversation
- 12. The Long Game
- 13. Marketing Mantra
- Final Thoughts on Content Marketing Podcasts
13 Best Content Marketing Podcasts
Hosts: Joe Pulizzi and Robert Rose
Content Marketing Institute (CMI) is the top online authority when it comes to content marketing. So it makes sense to feature CMI’s podcast, This Old Marketing, at #1 on our list.
Hosted by Joe Pulizzi and Robert Rose, two of the leading experts in the content marketing space, the podcast covers the latest trends and headlines in the content marketing industry.
Each episode also features rants and raves from Pulizzi and Rose on some of the breaking news stories in the marketing and business world. Thus, one of their recent episodes featured the hosts sharing their views on the intriguing GameStop short squeeze situation.
This Old Marketing is as informative as it’s entertaining. It’s also a great podcast to stay up-to-date with the latest news in the digital marketing space.
Launched in 2013, the show went on a brief hiatus in late 2017 before returning in 2019. Since then, Pulizzi and Rose have worked actively to inform everyone that the podcast is back. Let’s make their job easier by placing their brilliant podcast firmly at the top of our list of best content marketing podcasts.
Host: Amy Porterfield
Amy Porterfield has helped more than 250,000 online entrepreneurs with her best-selling marketing courses, thriving social media channels, and her top-rated business podcast, Online Marketing Made Easy.
The podcast covers everything from content marketing and social media marketing topics to conversion optimization and marketing automation.
Porterfield also invites successful entrepreneurs and industry experts to her show to share their process and strategy. Past guests on the podcast have included Pat Flynn from Smart Passive Income, online advertising expert Rick Mulready, John Lee Dumas from Entrepreneurs on Fire, and several others.
- How to Use Content and Storytelling to Grow Your Business
- Content Made Easy: How to Organize Your Launch Content, Make $$$, and Never Run Out
- 5-Steps for Creating and Repurposing Your Content Calendar Like a Boss
3. Content Inc.
Host: Joe Pulizzi
In addition to co-hosting This Old Marketing with Robert Rose, Joe Pulizzi also hosts a weekly podcast called Content Inc.
Pulizzi is known as the “Godfather of Content Marketing” and rightly so. Having founded Content Marketing Institute in 2007, Pulizzi has long believed that businesses can achieve sustainable growth not by creating and selling more products, but by building an audience with remarkable content.
As such, Content Inc. is aimed at entrepreneurs who are seeking creative content marketing ideas to build an audience for their business. Each episode contains one inspirational idea that has the potential to change your business.
Unlike the long-form format his other podcast follows, Content Inc. features short-form podcast episodes, with most episodes lasting less than 5 minutes. But don’t let the short length of the episodes fool you. Pulizzi ensures you leave each episode with takeaways you can apply to your business.
- Managing Content Burnout
- 5 Ways to Better Storytelling
- Seth Godin Is Wrong. We Don’t Have to Create Art.
Host: Louis Grenier
Louis Grenier’s contrarian marketing podcast, Everyone Hates Marketers, is easily one of the most popular marketing podcasts on this list.
Case in point: It reached over a million downloads in less than 4 years.
With over ten years of experience in marketing, Grenier started his podcast to share actionable marketing tips for people who were tired of shady and in-your-face marketing tactics.
Grenier explores a variety of marketing topics on his podcast, including content marketing. In one of his recent episodes, he invited Benji Hyam, co-founder of Grow and Convert, to deconstruct how he creates high-quality content that converts.
- How to Use Marketing Stunts to Get Free Press
- How to Create Content That Drives Conversions and Leads (4 Steps)
- How to Get Journalists to Actually Open Your Email and Read Your Stuff
Hosts: Jay Baer and Adam Brown
Social media and content marketing should always work together to achieve greater results. SocialPros is the best podcast to tune in to for improving your content marketing performance through effective social media strategies.
Hosted by social media marketing stalwarts, Jay Baer (Convince & Convert) and Adam Brown (Salesforce), the podcast features interviews from leading social media strategists who share how their companies are using social media to engage with their audience. Recent guests have included Rick Wion from Kellogg’s, Zachary Lones from Walmart, and Anna Gonzalez from Google Developer Studio.
Baer and Brown also discuss, dissect, or debunk the latest trends and ideas in the social media industry. A must-listen podcast for anyone who wants to level up their social media marketing skills.
- Marcus Sheridan Debunks the Myths About Video Content
- How Chipotle Got 1 Billion Views on a Single TikTok Promotion
- How to Avoid Major Influencer Marketing Mistakes
Host: Andrea Jones
The Savvy Social Podcast is yet another podcast on this list that illustrates the importance of aligning your content marketing and social media efforts.
Hosted by social media strategist Andrea Jones, the podcast features interviews with leading industry professionals who share their expertise and strategies to help listeners get better results from social media.
Tune in to this podcast to learn effective techniques to integrate social media with your content marketing strategy.
- Storytelling Marketing with Lynne Golodner
- Creating Interactive Content with Saksham Sharda from Outgrow.co
- Content Driven by Values with Erica Courdae
Related: 10 Best TV Shows for Entrepreneurs
Host: Jules Dan
Storytelling is an important component of your content marketing strategy. When done the right way, it makes you more relatable and helps you build deeper connections with your audience. Jules Dan’s podcast Storytelling Secrets deep dives into the storytelling aspect of content marketing.
In the podcast, Dan explains how you can use the power of storytelling to instantly connect with your audience. You’ll also hear from industry experts who are currently crafting compelling stories that persuade and influence others to take action.
Side note: I was thrilled to be a guest on his podcast back in April 2020 where we discussed the importance of storytelling in affiliate marketing. I also shared a few actionable tips for people who want to dabble with affiliate marketing and start a side hustle. Give it a listen here.
- Turn Your Life Stories into Magnetic Content
- Storytelling Techniques to Outsell Your Competitors
- Mastering Storytelling and Affiliate Marketing
Host: Gary Vaynerchuk
Gary Vaynerchuk can rant and rave for 10 minutes on any marketing topic and turn it into an interesting podcast episode. And that’s exactly how some of the episodes feel.
All jokes aside, Gary Vaynerchuk’s podcast has consistently ranked among the best business podcasts ever since he started the show. It includes a mix of original content and clips from his #AskGaryVee show on YouTube, his keynote speeches, and fireside chats.
Although Gary Vee covers a wide range of marketing and entrepreneurial topics, he knows the importance of content marketing in the grand scheme of things. As such, many of his episodes revolve around the topics of storytelling, content creation, and content distribution. In one of his recent episodes, he shared tips on adding context to your story while building a brand and how to make content for multiple platforms at the same time.
He also occasionally interviews entrepreneurs, authors, and marketing experts on his podcast. Seth Godin, Pat Flynn, Tim Ferriss, and Tony Robbins have all been guests on his show in the past.
- One Piece of Content Can Change Your Life
- The #1 Strategy Every Business Needs to Start Using Right Now
- 4 Lessons for Anyone Who Started a Social Media Brand in 2021
Hosts: Neil Patel and Eric Siu
Neil Patel and Eric Siu combine their marketing expertise to host this highly popular podcast. As you may have guessed, the podcast covers a wide variety of online marketing topics, including content marketing.
Since launching the podcast in 2016, Patel and Siu have committed to releasing a new episode daily. At the time of writing this post, Marketing School has close to 1,700 episodes. The podcast has a dedicated website, where you can find time-stamped show notes for each episode.
Since most episodes are only 5-7 minutes long, you can binge-listen to them and emerge with some truly amazing insights on growing your online business.
Occasionally, the hosts digress from the short-form format of their podcast to invite guests and industry experts who reveal their key marketing hacks and strategies.
Top 3 Episodes
- Will AI Content Writers Replace Humans?
- Should You Pay to Promote Your Content?
- The 1 Habit That Will Grow Your Personal Brand
Host: Darren Rowse
If there’s one thing Darren Rowse knows, it’s to churn out compelling content for bloggers on a consistent basis. Whether it’s through in-depth blog posts or insightful podcast episodes, Rowse always makes sure you leave with actionable tips to level up your blog.
Because of his commitment to helping other bloggers, his two blogs, ProBlogger and Digital Photography School, are massively popular and are read by over 5 million readers around the world.
Rowse’s podcast is designed to help you build a better blog and explore a variety of income streams to sustain your blogging efforts. His show features a mix of teaching, case studies, and challenges to help bloggers generate an audience and develop a deeper engagement with their readers.
Rowse also invites other bloggers from different industries to share their success stories and strategies.
- The Secret to Building a Better Blog
- 9 Types of Killer Filler Content That are Easy to Create
- 7 More Evergreen Content Ideas for Your Blog
Host: Ross Hudgens
Content and Conversation is a podcast by Siege Media, an SEO-focused content marketing agency based in San Diego.
Hosted by Siege Media founder Ross Hudgens, Content and Conversation is a relatively new podcast and most of its episodes revolve around integrating content marketing with SEO. As such, one of their recent episodes featured an all-star guest list of SEO experts, including Rand Fishkin and Cyrus Shepherd, to share their SEO predictions for 2021.
If you’d like to learn techniques to combine SEO and content marketing effectively, this podcast is a must-listen.
Listen on: Apple Podcasts
- How to Pivot a Content Strategy: Lessons from Siege Media
- Who Should You Pitch at Big Publications?
- SEO + Content Roadmap for Low Authority Sites
12. The Long Game
Hosts: Alex Birkett, Allie Decker, and David Khim
The Long Game podcast is a unique spin on content marketing.
Hosted by Alex Birkett, Allie Decker, and David Khim, the team conducts long-form interviews with practitioners in the content marketing field. The conversations range widely, from freelance writing to building content teams to conversion optimization and more.
At the heart of the interviews is the goal to learn about the underlying mental models, frameworks, and principles that drive the guest’s thinking. In this way, it goes slightly deeper than the tactics of today and tries to tease out “the long game” of the experts.
They also periodically do “kitchen side” episodes where the hosts debate among themselves different ideas in the content marketing world. A recent example is the question “what should a content marketer be goaled on.”
- The Art & Science of Hacking Growth with Morgan Brown (VP of Growth, Shopify)
- A Fireside Chat with Tim Soulo, CMO at Ahrefs
- Finding, Vetting, and Hiring Freelancers
13. Marketing Mantra
Host: Sandeep Mallya
The final entry on our list is Marketing Mantra — a podcast I launched in mid-2018 with an aim to deconstruct marketing strategies and tactics that helped me grow my blog and marketing agency.
Like most podcasts on this list, I cover marketing topics in general, including content marketing. Since content marketing played a huge role in the growth of my blog as well as my digital marketing agency, many of the topics covered on this podcast revolve around content marketing hacks.
Occasionally, I invite experts and successful bloggers to share their lessons and strategies with my listeners, so they can put these insights into action. Matthew Woodward, Craig Campbell, Alexandra Tachalova, John Wall, Vlad Calus, and Daniel Daines-Hutt have all been guests on the show in the past.
- 12 Effective Ways to Repurpose Your Content (and Get More Traffic)
- What is 10x Content and Why Is it Important?
- How I Boosted Search Traffic to an Old Article by 146% (and How You Can Do It Too)
Final Thoughts on Content Marketing Podcasts
That wraps up my list of best content marketing podcasts. It’s time now for you to fire up your favorite podcast app, subscribe to these 13 podcasts, and listen to them whenever you find the time. It’ll be time well spent as these podcasts will help you craft a solid content marketing strategy that educates and inspires your audience.
Did I miss out on your favorite content marketing podcast? Please let me know in the comments section below. If you’d like more podcast recommendations, check out these lists as well:
- 38 Best Marketing Podcasts You Should Listen To
- 22 Best Cryptocurrency Podcasts
- 10 Most Entertaining Business Podcasts
- 11 Best SEO Podcasts to Master the Art of SEO
- 20 Podcasts That Will Make You a Better Entrepreneur
- 12 Best Social Media Podcasts to Level Up Your Social Media Strategy
If you found this article useful, please share it on Twitter using the link below:
Editor’s Note: This article was first published on March 16, 2021 and has been updated regularly since then for relevance and comprehensiveness.