Landing pages are essential tools for marketers to generate leads and increase email signups.
With the help of landing pages, you can promote offerings such as eBooks, whitepapers, checklists, special discounts, or simply encourage a visitor to subscribe to email updates from your site. You can also fuel your PPC strategy with an optimized landing page that captures relevant leads for your business.
For landing pages to be effective, you need a landing page builder that is easy to use and includes basic features such as predesigned templates, integration with email marketing services, A/B testing, and at the same time, be affordable for small business owners and professional bloggers.
Here’s a list of the 8 best landing page builders that can help you create professionally designed, conversion-friendly landing pages.
Table of Contents
8 Best Landing Page Builders
Unbounce is one of the most highly-reputed landing page builders on the market. Using Unbounce’s drag and drop builder, you can build, launch, and optimize custom landing pages for any campaign.
With pricing plans starting from $80/month, it’s one of the most competitively priced landing page builders on the list. The basic plan (Launch) includes access to 75 landing page templates and consists of features such as A/B testing, WordPress & HubSpot integration, and SSL encryption.
In order to access more landing page templates and advanced features such as client sub-accounts, you’ll need to upgrade your plan to Accelerate ($200/mo) or Scale ($300/mo) plan.
Annual vs Monthly Billing – With monthly billing, these will be the prices for the 4 plans — $80/mo (Launch), $120/mo (Optimize), $200/mo (Accelerate), and $300/mo (Scale).
And with annual billing, this is what you’ll have to pay — $72/mo (Launch), $108/mo (Premium), $180/mo (Accelerate), and $270/mo (Scale). With annual billing, you’ll save 10% on your total billing amount.
To test out all the features, you can sign up for a 14-day free trial by clicking on the link below. And not just that, if you decide to continue your Unbounce subscription after 30 days, you’ll get 20% off your first 3 paid months with Unbounce.
Exclusive offer: Get 20% off your first three months (or 20% off a full year) with Unbounce. Click here to learn more.
Instapage is currently one of the most popular landing page builders on the market. It consists of all the top features that a landing page builder needs to turn traffic into conversions.
The basic plan, which starts from $199/mo (paid annually), gives you access to hundreds of mobile-friendly pre-designed templates that are conversion-optimized to help you generate leads for your business.
You also get access to Instapage’s amazing image library which consists of royalty-free stock images, vectors, and videos. With Instapage’s easy-to-use drag and drop page builder, you can design stunning landing pages and publish them within minutes.
Furthermore, landing pages designed using Instapage integrate smoothly with almost all the leading email marketing service providers (ESPs), making it super easy for you to start growing your email list at a rapid pace.
Annual vs Monthly Billing – With all the landing page builders in this list, you get to save a ton of money by opting for annual billing. Instapage follows two pricing plans — Building and Converting. While the Building plan follows a fixed pricing structure, the Converting plan can be customized for your unique needs.
If you opt for monthly billing, you’ll need to pay $299/month for the Building plan. If you opt for annual billing, you can save 33% off the monthly plan rate and pay only $199/month.
For more details on Instapage’s pricing plans, visit their pricing page.
If you’d like to try some of the features before making your purchase decision, then you can opt for the 14-day free trial by clicking on the link below.
Sign up for a 14-day free trial of Instapage
3. Swipe Pages
While it’s relatively new compared to the other landing page builders on this list, Swipe Pages is a powerful landing page building software that helps you create insanely fast, mobile-optimized AMP landing pages.
With its 70+ modern landing page templates, you can pick and choose the template that best suits your needs and customize it to your liking. In addition to direct integrations with Mailchimp, HubSpot, Zoho, and other automation tools, Swipe Pages is also integrated with popular payment platforms like PayPal and Stripe, making it an ideal landing page builder for eCommerce companies.
Swipe Pages is also one of the most affordable landing page builders on the market. Its basic plan is priced at $29/month (paid annually) and it gives you access to unlimited landing pages and conversions.
Swipe Pages Pricing
Annual vs Monthly Billing – If you opt for monthly billing, these will be the prices for the 3 plans that are available — $39/mo (Startup), $89/mo (Marketer), and $199/mo (Agency).
You can save up to 40% if you opt for annual billing. When you switch to annual billing, the pricing changes to $29/mo (Startup), $59/mo (Marketer), and $119/mo (Agency).
Swipe Pages provides a 14-day free trial. The trial will give you full access to all the top features and you don’t need to enter your credit card details. Click on the link below to sign up for the trial.
[Swipe Pages & 99signals Exclusive Offer] Use coupon code 99SIGNALS to get 20% off for the 1st year on all annual plans. If you’re opting for monthly payments, use coupon code 99SIGNALS_MONTHLY to get 20% off on all plans for the first 3 months.
Visit Swipe Pages now to apply these coupons
To learn more about Swipe Pages and its key features, check out my in-depth Swipe Pages video review and tutorial below:
Leadpages is a popular landing page building software that offers powerful templates and tools to optimize leads and sales for your business. You get 160+ free landing page templates that can be sorted based on conversion rates and filtered by industry (blog, eCommerce, fitness, etc).
Leadpages’ easy interface and drag-and-drop builder helps you customize your landing pages without any tech skills.
Aside from advanced features such as A/B testing and built-in payments, you also have the option to create lead capture pop-ups that can help you collect leads from anywhere on your site.
The Standard plan is priced at $25/month when paid annually. It includes key features such as the free landing page templates, unlimited pages and traffic, and a $100 Google AdWords credit. However, if you’d like to access advanced features such as A/B testing, and Leaddigits Text-to-Opt-in codes, you’ll need to upgrade to Professional ($48/mo) or Advanced plan ($199/mo).
Annual vs Monthly Billing – The monthly subscription price for Standard and Professional plans are $37 and $79 respectively. The advanced plan with premium features is $321/month.
You can save 39% with annual billing and the pricing changes to $25/mo (Standard), $48/mo (Professional), and $199/mo (Advanced).
Leadpages provides a 14-day free trial and you can sign up for the same by clicking on the link below.
Sign up for a 14-day free trial of Leadpages
Landingi allows you to create and optimize your own custom landing pages without any programming skills.
Landingi offers a great selection of predesigned templates and provides you with all the tools necessary to design and customize your own landing pages, so you can convert visitors into leads.
The basic plan (Core) starts from $29/month, making it one of the most affordable landing page builders on the market.
The basic plan lets you create unlimited landing pages for unlimited visitors, providing you with 100+ high-converting templates and all the necessary email integrations. However, for advanced features such as A/B testing, webhooks, and email automation, you’ll have to upgrade to Create ($89/mo) or Automate plan ($127/mo).
Annual vs Monthly Billing – If you’d like to pay month-on-month, these are your pricing options — $47/mo (Core), $89/mo (Create), and $127/mo (Automate).
If you choose annual billing, then you’d have to pay as follows — $29/mo (Core), $55/mo (Create), and $79/mo (Automate). By choosing annual billing, you can save 38% on the total bill amount.
You can sign up for a 14-day free trial to evaluate all the key features.
Register for a 14-day free trial of Landingi
6. HubSpot Landing Pages
Although it’s slightly on the expensive side, HubSpot’s landing page builder is packed with features that let you design the most stunning landing pages to convert your visitors into leads.
It’s intuitive, incredibly easy to use, and is suitable for entrepreneurs and business owners from different industries. When you combine it with HubSpot’s free CRM, it becomes even more useful.
With HubSpot Landing Pages, you can personalize your landing page content for individual visitors. You can dynamically show different content based on a visitor’s location, source, device, buying stage, etc.
Furthermore, the landing page builder also features HubSpot’s advanced analytics tools and testing software so you can optimize your page to capture as many leads as possible.
HubSpot’s landing page builder is a part of HubSpot Marketing Hub (Professional Plan) which includes access to HubSpot’s marketing automation tools, blog & content creation tools, among many others.
As such, you’ll need to invest $800/month in order to access HubSpot Landing Pages, but unlike other tools in this list, you’ll get access to a full suite of marketing tools to optimize your website and grow your business.
Click here to learn more about HubSpot Marketing Hub
Lander is yet another landing page builder that helps you design high-converting landing pages in minutes. Trusted by over 1.5 million customers and 3000 brands, Lander is one of the most affordable landing page builders.
The basic plan, which starts from $16/mo for 5000 visitors, has all the features necessary to create beautiful landing pages, including an easy-to-use editor, A/B testing tool, and autofill forms. You also get access to hundreds of ready-made landing page templates.
Annual vs Monthly Billing – Like all the other tools above, you get to save a few bucks by opting for annual billing.
For monthly payments, the pricing for each of the plans is as follows — Basic ($49/mo) and Professional ($99/mo). And for annual billing, the pricing plans are — Basic ($16/mo) and Professional ($83/mo).
Sign up for a 14-day free trial of Lander
TARS is one of the leading chatbot platform tools on the market.
Now you may be thinking: Why does a chatbot builder feature in this list?
It’s because TARS has been gaining popularity with its fresh approach to landing pages – using chatbots instead of forms aka Conversational Landing Pages.
Instead of static pages and forms, TARS lets you engage your visitors in personalized conversations and collect 2x as many leads.
With access to over 450 free lead generation and qualification templates for any business, including healthcare, legal, real estate, insurance, and travel, you can make the chatbot landing pages live in minutes.
The TARS chatbot builder offers an easy to use drag and drop feature where you can customize the templates or build a new one ground up without any need for coding. Just ask the visitors relevant questions in a personalized, easy and engaging manner and start collecting more leads.
You can get a chatbot landing page for $99 a month with the Professional plan which gives you access to five chatbots or upgrade to the Business plan for $499 for more features and usage. In both plans, TARS also offers to build custom chatbots for you with their experts.
Annual vs Monthly Billing
If you opt for annual billing, you get two months free. You’ll need to pay $4,999/year for the Business plan and $8,999 for the Premium plan.
The Business plan – $499 per month, gives the users five chatbots, access to the templates, and currently comes bundled with 2 chatbots designed by TARS Experts worth $400 for free.
The Business plan – $899 per month. If you need more chatbot landing pages or premium features like a custom design, CRM integration, and having the chatbot on your own domain, you can opt for the Business plan for $499 per month. The business plan users also get 5 chatbots designed by TARS experts worth $597 for free.
For power users who need 20+ chatbots, TARS also offers custom plans that include a dedicated Success Manager and Chatbot Experts.
Start building a conversational landing page with a 14-day free trial
[Exclusive Discount Code] Use code 99SIGNALS_TARS to get 20% discount on all monthly subscriptions and 30% off on the annual subscription.
So these are the 8 landing page builders I’d recommend. In addition to these landing page builders, you can also opt for an integrated platform like Hyax, which has its own landing page builder. Hyax is especially useful if you want to promote courses, membership sites, and other digital products.
Final Thoughts on Landing Page Builders
Creating high-converting landing pages is extremely important for lead generation and higher conversions. According to HubSpot, businesses with over 40 landing pages generated a staggering 12 times more leads than those with just 1 to 5 landing pages.
If you want your online endeavor to succeed, you need a reliable landing page builder by your side.
The landing page creators listed above will provide you with all the necessary features and tools to create and customize landing pages that convert.
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Editor’s Note: This article was first published on 17 November 2017 and has been updated regularly since then for relevance and comprehensiveness.
[…] This article was originally published on Sandeep Mallya’s inbound marketing blog, 99signals. […]
Nice and very useful post. I will look into these tools again and use them to improve my landing page!
[…] 7 Best Landing Page Builders to Increase Conversions (2021) […]
The article’s list is really good advice. Instapage’s headline design tool lets marketers target their most important prospects with customized headlines on each ad or social media post in real-time. Using an intuitive drag-and-drop editor, they can select from a wide variety of fonts and styles for headers, subheads, body copy and call outs.
Landing pages are indeed essential tools for marketers to generate leads. And these tools are like helping hands. They help us in generating great leads and also in designing an effective landing page. That was a great list! Although I was searching for CloudFunnels on your list. I was looking for some expert advice on it. It will be great if you add this one too.
I tried what is listed in this post and here is what I observe:
1. Unbounce – Unbounce is a popular landing page builder that’s loved for its easy-to-use interface and wide range of templates.
2. LeadPages – LeadPages is another popular landing page builder with an even wider range of templates to choose from.
3. Instapage – Instapage is a great choice if you’re looking for more customization options for your landing pages.