Landing pages are essential tools for marketers to generate leads and increase email signups.
With the help of landing pages, you can promote offerings such as eBooks, whitepapers, checklists, special discounts, or simply encourage a visitor to subscribe to email updates from your site. You can also fuel your PPC strategy with an optimized landing page that captures relevant leads for your business.
For landing pages to be effective, you need a landing page builder that is easy to use and includes basic features such as predesigned templates, integration with email marketing services, A/B testing, and at the same time, be affordable for small business owners and professional bloggers.
Here’s a list of 7 best landing page builders that can help you create professionally-designed, conversion-friendly landing pages.
Best Landing Page Builders
Instapage is currently one of the most popular landing page builders on the market. It consists of all the top features that a landing page builder needs to turn traffic into conversions.
The basic plan, which starts from $79/mo (paid annually), gives you access to hundreds of mobile-friendly pre-designed templates which are conversion-optimized to help you generate leads for your business.
You also get access to Instapage’s amazing image library which consists of royalty-free stock images, vectors, and videos. With Instapage’s easy-to-use drag and drop page builder, you can design stunning landing pages and publish them within minutes.
Furthermore, landing pages designed using Instapage integrate smoothly with almost all the leading email marketing service providers (ESPs), making it super easy for you to start growing your email list at a rapid pace.
Pricing: Annual vs Monthly Billing – With all the landing page builders in this list, you get to save a ton of money by opting for annual billing. Instapage follows two pricing plans — Core and Enterprise. While the Core plan follows a fixed pricing structure, the Enterprise plan can be customized for your unique needs.
If you opt for monthly billing, you’ll need to pay $129/month for the Core plan. If you’d like to be billed annually, then you’ll need to pay $99/month which will be billed annually, saving 23% off monthly plan rate.
For more details on Instapage’s pricing plans, visit their pricing page.
If you’d like to try some of the features before making your purchase decision, then you can opt for the 14-day free trial by clicking on the link below.
Recommended reading: Check out our in-depth review of Instapage to get a detailed analysis of all its key features
Although it’s slightly on the expensive side, HubSpot’s landing page builder is packed with features that lets you design the most stunning landing pages to convert your visitors into leads. It’s intuitive, incredibly easy to use, and is suitable for entrepreneurs and business owners from different industries.
When you combine it with HubSpot’s free CRM, it becomes even more useful.
With HubSpot Landing Pages, you can personalize your landing page content for individual visitors. You can dynamically show different content based on a visitor’s location, source, device, buying stage, etc. Furthermore, the landing page builder also features HubSpot’s advanced analytics tools and testing software so you can optimize your page to capture as many leads as possible.
Pricing: HubSpot’s landing page builder is a part of HubSpot Marketing Hub (Professional Plan) which includes access to HubSpot’s marketing automation tools, blog & content creation tools, among many others. As such, you’ll need to invest $800/month in order to access HubSpot Landing Pages, but unlike other tools in this list, you’ll get access to a full suite of marketing tools to optimize your website and grow your business.
Unbounce is one of the most highly-reputed landing page builders on the market. Using Unbounce’s drag and drop builder, you can build, launch, and optimize custom landing pages for any campaign.
With pricing plans starting from $99/month, it’s certainly not the cheapest landing page builder. The basic plan (Essential) includes access to 75 landing page templates and consists of features such as A/B testing, WordPress & HubSpot integration, and SSL encryption.
In order to access more landing page templates and advanced features such as client sub-accounts, you’ll need to upgrade to Premium ($199/mo) or Enterprise ($499+/mo) plan.
Pricing: Annual vs Monthly Billing – With monthly billing, these will be the prices for the 3 plans — $99/mo (Essential), $199/mo (Premium), and $499+/mo (Enterprise).
And with annual billing, this is what you’ll have to pay — $79/mo (Essential), $159/mo (Premium), and $399+/mo (Enterprise). With annual billing, you’ll save 20% on your total billing amount.
To test out all the features, you can sign up for a 30-day free trial by clicking on the link below. And not just that, if you decide to continue your Unbounce subscription after 30 days, you’ll get 20% off your first 3 paid months with Unbounce.
Landingi allows you to create and optimize your own custom landing pages without any programming skills.
Landingi offers a great selection of predesigned templates and provides you with all the tools necessary to design and customize your own landing pages, so you can convert visitors into leads.
The basic plan (Core) starts from $29/month, making it one of the most affordable landing page builders on the market.
The basic plan lets you create unlimited landing pages for unlimited visitors, providing you with 100+ high-converting templates and all the necessary email integrations. However, for advanced features such as A/B testing, webhooks, and autoresponders, you’ll have to upgrade to Automate ($49/mo) or Agency plan ($109/mo).
Pricing: Annual vs Monthly Billing – If you’d like to pay month-on-month, these are your pricing options — $39/mo (Core), $59/mo (Create), $79/mo (Automate), and $279/mo (Suite).
If you choose annual billing, then you’d have to pay as follows — $29/mo (Core), $45/mo (Create), $59/mo (Automate), and $209/mo (Suite). By choosing annual billing, you can save 25% on the total bill amount.
You can sign up for a 14-day free trial to evaluate all the key features.
Leadpages is a popular landing page building software that offers powerful templates and tools to optimize leads and sales for your business. You get 160+ free landing page templates that can be sorted based on conversion rates and filtered by industry (blog, ecommerce, fitness, etc).
Leadpages’ easy interface and drag-and-drop builder helps you customize your landing pages without any tech skills.
Aside from advanced features such as A/B testing and built-in payments, you also have the option to create lead capture pop-ups that can help you collect leads from anywhere on your site.
The Standard plan is priced at $25/month when paid annually. It includes key features such as the free landing page templates, unlimited pages and traffic, and a $100 Google AdWords credit. However, if you’d like to access advanced features such as A/B testing, and Leaddigits Text-to-Opt-in codes, you’ll need to upgrade to Professional ($48/mo) or Advanced plan ($199/mo).
Pricing: Annual vs Monthly Billing – The monthly subscription price for Standard and Professional plans are $37 and $79 respectively. The advanced plan with premium features is $321/month.
You can save 39% with annual billing and the pricing changes to $25/mo (Standard), $48/mo (Professional), and $199/mo (Advanced).
Leadpages provides a 14-day free trial and you can sign up for the same by clicking on the link below.
Lander is yet another landing page builder that helps you design high-converting landing pages in minutes. Trusted by over 1.5 million customers and 3000 brands, Lander is one of the most affordable landing page builders.
The basic plan, which starts from $16/mo for 5000 visitors, has all the features necessary to create beautiful landing pages, including easy-to-use editor, A/B testing tool, and autofill forms. You also get access to hundreds of ready-made landing page templates.
Pricing: Annual vs Monthly Billing – Like all the other tools above, you get to save a few bucks by opting for annual billing. For monthly payments, the pricing for each of the plans is as follows — Basic ($49/mo) and Professional ($99/mo). And for annual billing, the pricing plans are — Basic ($16/mo) and Professional ($83/mo).
TARS is one of the leading chatbot platform tools on the market. Now you may be thinking: Why does a chatbot builder feature in this list?
It’s because TARS has been gaining popularity with its fresh approach to landing pages – using chatbots instead of forms aka Conversational Landing Pages. Instead of static pages and forms, TARS lets you engage your visitors in personalized conversations and collect 2x as many leads.
With access to over 450 free lead generation and qualification templates for any business, including healthcare, legal, real estate, insurance and travel, you can make the chatbot landing pages live in minutes.
The TARS chatbot builder offers an easy to use drag and drop feature where you can customize the templates or build a new one ground up without any need for coding. Just ask the visitors relevant questions in a personalized, easy and engaging manner and start collecting more leads.
You can get a chatbot landing page for $99 a month with the Professional plan which gives you access to five chatbots or upgrade to the Business plan for $499 for more features and usage. In both plans, TARS also offers to build custom chatbots for you with their experts.
Pricing – Annual vs Monthly Billing
In annual billing, you pay 18% lesser – $999 for the Professional plan, and $4999 for the Business plan.
The Professional plan – $99 per month, gives the users five chatbots, access to the templates and currently comes bundled with one custom built chatbot by TARS experts worth $199 for free.
The Business plan – $499 per month. If you need more chatbot landing pages or premium features like a custom design, CRM integration and having the chatbot on your own domain, you can opt for the Business plan for $499 per month. The business plan users also get 3 custom built bots by TARS experts worth $597 for free.
For the power users who need 20+ chatbots, TARS also offers custom plans that include a dedicated Success Manager and Chatbot Experts.
Creating high-converting landing pages is extremely important for lead generation and higher conversions. According to HubSpot, businesses with over 40 landing pages generated a staggering 12 times more leads than those with just 1 to 5 landing pages.
If you want your online endeavor to succeed, you need a reliable landing page builder by your side.
The landing page creators listed above will provide you with all the necessary features and tools to create and customize landing pages that convert.
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Editor’s Note: This article was first published on November 17, 2017 and has been updated regularly since then for relevance and comprehensiveness.