10 Best Rank Tracking Tools (Tested and Compared)

10 Best Rank Tracking Tools

If you’re serious about dominating your competition and winning the SEO game, then there’s one task that you simply cannot afford to overlook: tracking your website’s rankings in search engines.

Consistent rank tracking is the only way to stay ahead of the curve and make sure that your website is always on top of search engine result pages (SERPs).

With the ever-changing algorithms of search engines, it’s essential to keep track of your website’s ranking to identify any changes in your SEO strategy and take necessary actions to stay ahead of the competition.

But manually checking your website’s ranking on search engines can be a tedious and time-consuming task.

That’s why there are numerous rank tracking tools available that can make your life easier. However, with so many options available, it can be overwhelming to choose the right tool that suits your needs.

In this post, we’ve done the hard work for you and curated a list of the 10 best rank tracking tools that will help you stay on top of your SEO game. Whether you’re a seasoned SEO expert or just getting started, these tools are sure to make your life easier and take your website’s ranking to the next level.

Let’s dive into it.

10 Best Rank Trackers (Summary)

Below are our top 10 recommendations for best rank tracking software. Each of these tools are discussed in detail in the next section.

Our Choice
  • Product Rating:
    4.9
  • Description:

    Complete SEO toolkit with rank tracking, keyword research, and site audit.

  • Starts at $129.95/mo
  • Product Rating:
    4.6
  • Description:

    All-in-one SEO software with rank tracking, competitor analysis, and keyword research.

  • Starts at $39/mo
  • Product Rating:
    4.3
  • Description:

    Accurate and reliable rank tracking with keyword suggestions and competitor analysis.

  • Starts at $13.5/mo
  • Product Rating:
    3.8
  • Description:

    Comprehensive SEO toolset including rank tracking, backlink analysis, and keyword research.

  • Starts at $99/mo
  • Product Rating:
    4.3
  • Description:

    All-in-one SEO platform with rank tracking, site audit, and keyword research.

  • Starts at $69/mo
  • Product Rating:
    3.7
  • Description:

    Comprehensive SEO tool that provides rank tracking, keyword research, and AI content creation features.

  • Starts at $48/mo
  • Product Rating:
    4.0
  • Description:

    Real-time rank tracking, advanced reporting, and integrations.

  • Starts at $39/mo
  • Product Rating:
    4.2
  • Description:

    SEO toolset with rank tracking, keyword research, backlink analysis, and site audit.

  • Starts at $49/mo
  • Product Rating:
    4.3
  • Description:

    Powerful rank tracking software that offers real-time updates and advanced reporting.

  • Starts at $129/mo
  • Product Rating:
    3.9
  • Description:

    Rank tracking software with advanced reporting features.

  • Starts at $18/mo
Our Choice
Product Rating:
4.9
Description:

Complete SEO toolkit with rank tracking, keyword research, and site audit.

Starts at $129.95/mo
Product Rating:
4.6
Description:

All-in-one SEO software with rank tracking, competitor analysis, and keyword research.

Starts at $39/mo
Product Rating:
4.3
Description:

Accurate and reliable rank tracking with keyword suggestions and competitor analysis.

Starts at $13.5/mo
Product Rating:
3.8
Description:

Comprehensive SEO toolset including rank tracking, backlink analysis, and keyword research.

Starts at $99/mo
Product Rating:
4.3
Description:

All-in-one SEO platform with rank tracking, site audit, and keyword research.

Starts at $69/mo
Product Rating:
3.7
Description:

Comprehensive SEO tool that provides rank tracking, keyword research, and AI content creation features.

Starts at $48/mo
Product Rating:
4.0
Description:

Real-time rank tracking, advanced reporting, and integrations.

Starts at $39/mo
Product Rating:
4.2
Description:

SEO toolset with rank tracking, keyword research, backlink analysis, and site audit.

Starts at $49/mo
Product Rating:
4.3
Description:

Powerful rank tracking software that offers real-time updates and advanced reporting.

Starts at $129/mo
Product Rating:
3.9
Description:

Rank tracking software with advanced reporting features.

Starts at $18/mo

Let’s examine each of these rank tracking tools to see which one best suits your needs and provides the most accurate and comprehensive data about your website’s ranking performance.

10 Best SEO Rank Tracking Tools

1. Semrush

Semrush

Semrush is one of the most comprehensive SEO tools out there, offering a wide range of features to help you optimize your website for search engines. One of its most powerful features is its rank tracking capabilities.

With Semrush’s Position Tracking tool, you can easily monitor your website’s ranking positions on search engines for specific keywords, track your website’s performance over time, and identify any changes in your website’s ranking positions.

Semrush gives you a comprehensive view of your website’s ranking positions by tracking the number of search terms that are in the top 3, 10, 20, and 100 search results.

Plus, you can easily monitor your website’s ranking distribution, allowing you to identify trends and make data-driven decisions to improve your SEO strategy.

Semrush position tracking report

But that’s not all.

In addition to tracking your own website’s search engine performance, Semrush’s rank tracking tool also enables you to keep tabs on your competitors’ keywords and ranking positions. With the ability to add up to 10 competitors, you can gain valuable insights into their SEO strategies and adjust your own tactics accordingly.

This is the primary rank tracking tool we use at 99signals and our digital marketing agency, and if I could recommend just one tool from this list, it’d be Semrush.

Pricing: Starts at $129.95/mo (500 keywords). Normally, Semrush offers a 7-day trial to Semrush Pro. However, with our exclusive offer, you can take advantage of a 14-day free trial that will allow you to use the entire toolkit. Additional information can be found below.

[99signals & Semrush Special Offer] Try Semrush Pro free for 14 days. Get instant access to 50+ tools and features Semrush has to offer, so you can see for yourself how powerful this platform is. Try Semrush Pro for free for 14 days by clicking the link below.

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Semrush Pro (2-week Trial)

Experience the full power of Semrush Pro with a 14-day free trial.

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2. SE Ranking

SE Ranking

SE Ranking is an all-in-one SEO platform designed to help businesses and marketers improve their website’s search engine performance. One of its standout features is its robust rank tracking tool, which allows you to track your website’s search engine performance on a daily basis.

With SE Ranking’s rank tracking feature, you can track your website’s rankings for specific keywords and phrases, and receive alerts whenever there are any changes in your search engine performance.

After adding your website and the selected keywords for tracking, SE Ranking will provide precise reports on your ranking progress across various locations and devices. You can choose from summary, detailed, or overall reports depending on your preferences.

SE Ranking Position Tracking Tool

Additionally, SE Ranking’s rank tracking tool offers powerful competitor analysis features, allowing you to track your competitors’ keyword rankings and search engine performance.

In addition to analyzing search results on Google, SE Ranking also takes into account Google Maps results and the rankings of Google Ads. Plus, it has the ability to assess your performance on SERP features, such as videos and snippets.

Overall, SE Ranking’s rank tracking tool is a powerful and reliable solution for marketers looking to stay ahead of the competition and improve their SEO efforts.

Pricing: Starts at $39/month (250 keywords). You can try SE Ranking for free for 14 days (no credit card required).

SE Ranking Free Trial

Get 14-day free access to SE Ranking's complete toolkit

(No credit card required)

START YOUR TRIAL

Related: The Ultimate Showdown: SE Ranking vs Ahrefs

3. ProRankTracker

Proranktracker

ProRankTracker is an advanced SEO tool designed to assist you in monitoring the search engine ranking positions of your website and your competitors’ sites. It offers a wide range of features such as daily rank tracking, local and mobile tracking, Google Maps tracking, and more.

One of its unique features is Google Maps tracking, which allows you to monitor your website’s performance on Google Maps. This feature is particularly useful for businesses with a physical location as it helps them track their local SEO performance and monitor their competitors’ performance in the same region.

ProRankTracker is also packed with comprehensive reporting options and in-depth white-label reports. For instance, you can fetch your current rankings reports, progress reports, comparison and benchmark reports, live reports, and other reports for niche scenarios.

Furthermore, you can download ProRankTracker’s mobile app to check your rankings and download reports on the fly.

Pricing: Starts at $13.5/mo (100 keywords). You can sign up for a 30-day free trial where you can track rankings of up to 100 keywords and get access to premium features. Once the trial ends, you can track up to 20 keywords with basic reporting features.

Start your 30-day free trial of ProRankTracker

4. Ahrefs

Ahrefs

Ahrefs is a popular SEO tool that is widely used by marketers across the globe. While Ahrefs is mainly recognized for its backlink analysis capabilities, it also includes a comprehensive rank tracking tool that helps you monitor the progress of your keywords.

To get started with Ahrefs’ Rank Tracker, you can add your website or integrate your Google Search Console account to monitor your Google rankings on desktop and mobile across 170 countries.

Through Ahrefs’ interactive graphs, you can visualize your SEO progress by getting an overview of your site’s organic visibility, average position & traffic, and positions distribution. You’ll also get to see how your website ranks in SERP features, including featured snippets, knowledge panels, sitelinks, and more.

The tool also charts your data against up to ten competitors and automatically reports on three key areas: ranking progress, search traffic, and SERP features.

Pricing: Starts at $99/mo (750 keywords). Although Ahrefs doesn’t provide a free trial, they do have a no-cost option called Ahrefs Webmaster Tools (AWT), which provides restricted access to features such as Site Explorer and Site Audit.

Try Ahrefs now

5. Serpstat

Serpstat

Like most other digital marketing toolkits on this list, Serpstat offers a variety of features, including the ability to track keyword rankings.

Serpstat’s rank tracker works by regularly monitoring the search engine ranking positions of your website and your competitors’ websites. The tool uses its own database of keywords and search queries to track the performance of specific keywords and phrases.

You can set up the rank tracker by adding your website, target keywords, and locations. You can then start tracking your ranking progress over time.

Serpstat provides you with accurate and up-to-date data on your website’s ranking positions, alongside other key SEO metrics such as the number of clicks, impressions, and click-through rates (CTR) for each keyword.

Like Semrush and SE Ranking, Serpstat is a comprehensive SEO platform that offers a host of useful SEO features like keyword research, backlink analysis, SEO site audit, and much more.

Pricing: Starts at $69/mo (15,000 keywords). Serpstat offers a 7-day free trial.

Serpstat (1-week Trial)

Get 1-week free access to Serpstat's complete toolset.

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6. GrowthBar

GrowthBar

GrowthBar is an SEO and AI content creation tool that includes a decent rank tracking functionality.

GrowthBar’s easy-to-use rank tracking feature provides detailed insights into your rankings for specific keywords, and helps you track changes in your rankings over time. GrowthBar does this by using hundreds of proxy servers to fetch you the best results.

Like most other prominent rank tracker tools, GrowthBar lets you compare your rankings to those of your competitors, providing valuable competitive intelligence.

Combined with other useful features like AI content creation, keyword research, competitor research, and on-page SEO site audit, you can use GrowthBar to streamline your content creation efforts and gain an edge over your competitors.

Pricing: Starts at $48/mo (25 keywords). GrowthBar offers a 5-day free trial.

Try GrowthBar for free

[Exclusive offer] Get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout. Click here to claim this deal.

7. Nightwatch

Nightwatch

Nightwatch is one of the most affordable rank tracking tools on the market that boasts an impressive range of features.

Through its unique and intuitive user interface, Nightwatch provides accurate rank tracking data across multiple locations. The tool also allows you to create custom segments that uncover decaying content and low-hanging fruit ranking opportunities.

One of Nightwatch’s unique attributes is its sophisticated approach to local rank tracking. With its advanced location tracking technology, Nightwatch provides accurate real-time data for specific locations, allowing you to monitor your website’s performance in multiple regions simultaneously.

If local rank tracking is a major priority for your business, you can’t go wrong with Nightwatch’s rank tracking tool.

Pricing: Starts at $39/mo (250 keywords). You can sign up for Nightwatch’s 14-day free trial and test out all the key features.

Try Nightwatch for free

8. Mangools

Mangools

Mangools is a full-fledged SEO toolkit that provides an extensive range of features, including keyword research, rank tracking, SEO analysis, and backlink checker. Mangools’ rank tracker tool, SERPWatcher, lets you monitor your website’s search engine rankings on Google.

With an easy-to-use interface, SERPWatcher helps you track your website’s performance, analyze competitor rankings, and identify opportunities for improvement.

To get started, simply add your website, enter the keywords you’d like to track, specify the location, and select the platform (desktop/mobile). SERPWatcher then provides detailed insights into your keyword rankings, including position changes, search volume, and estimated traffic.

You can also easily gauge the organic traffic potential of your website through Performance Index (PI), an aggregate metric developed by Mangools that represents your ranking performance in Google search results based on actual positions of your website and search volumes.

What sets SERPWatcher apart from other rank tracking tools is its interactive reporting options. This feature allows everyone with the link to see an interactive report in which they can select the timeframe, play with the filter options, or see the keyword details. This is a nifty feature for agencies as it enables effortless sharing of reports with clients or team members.

Pricing: Starts at $49/mo (200 keywords). Mangools provides a 10-day free trial (no credit card required).

Mangools Free Trial

Try Mangools for free for 10 days

START YOUR TRIAL

Related: Mangools vs Semrush: Which SEO Tool is the Best Choice?

9. AccuRanker

AccuRanker

AccuRanker is a cloud-based SEO platform that provides advanced rank tracking and keyword analysis features. With a particular emphasis on SEO agencies and enterprise SEO, this rank tracking tool is widely recognized as one of the most reliable and trustworthy options in the industry.

With a user-friendly interface that requires minimal effort to get started, AccuRanker provides real-time insights into your search engine rankings, keyword performance, and competitor analysis.

The tool also comes with advanced reporting capabilities, allowing you to analyze and share data seamlessly with team members and clients.

Pricing: Starts at $129/mo (1,000 keywords). You can try AccuRanker free for 14 days (no credit card required).

Try AccuRanker for free

10. Ranktracker

Ranktracker

Ranktracker is a rank tracking software that’s used by marketers from some of the world’s leading companies. With Ranktracker, you can effortlessly keep an eye on your website’s rankings across Google, Bing, Yahoo, and other search engines.

Packed with powerful features and reporting options, you can seamlessly track your ranking performance for multiple keywords on both mobile and desktop devices, while gaining valuable insights into the search volumes for each keyword.

The team behind Ranktracker constantly tweaks their rank tracking algorithm to keep up with the evolving Google search algorithms. As such, the tool is constantly updated based on the latest search engine data so you can ensure that your site adapts to the changes and stays on top.

Once you add your website and keywords you’d like to track, Ranktracker generates an instant overview of how well your website is performing for your target keywords. You can then check your ranking progress on different platforms

In addition to tracking standard search engine rankings, Ranktracker also offers the ability to track rankings on Google Maps. This is particularly useful for local businesses that rely on local search traffic.

Pricing: Starts at $18/mo (100 keywords)

Try Ranktracker for free

Final Thoughts on Rank Trackers

Tracking your website’s ranking is a crucial aspect of SEO, and with the right tools, it can be made easier and more efficient.

After reviewing the 10 best rank tracking tools, we can confidently recommend them for their accuracy, customization options, and additional features.

Whether you’re an SEO professional or a business owner, these tools can help you achieve your ranking goals and improve your online visibility.

Editor’s Note: This article was first published on 14 April 2023 and has been updated regularly since then for relevance and comprehensiveness.

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Sandeep Mallya
Sandeep Mallyahttps://www.startupcafedigital.com
Sandeep Mallya is the Founder & CEO of Startup Cafe Digital, an award-winning digital marketing agency in Bangalore, India. He is an active member of the startup community, having worked with several early-stage startups and accelerators. 99signals is Sandeep's online marketing blog. The blog currently features 200+ in-depth articles, how-to guides, and hacks on a wide range of online marketing topics such as SEO, social media marketing, content marketing, blogging, and more.

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