Mailchimp Review: Making Email Marketing Fun and Easy Since 2001


Mailchimp Review: Making Email Marketing Fun and Easy Since 2001Email marketing is no monkey business. Or is it? Founded in 2001 by Ben Chestnut and Dan Kurzius, Mailchimp with its loveable banana-loving mascot has quickly become one of the most widely-used email marketing services across the world.

Despite being the most popular email marketing service provider (ESP) in the market, Mailchimp has very few reviews by bloggers online. Reason may be because Mailchimp, unlike most other ESPs, doesn’t have an affiliate program. Or it may be simply because it commands a market share of 45%, with over 15 million people and businesses around the world using their service. Its closest competitor, Constant Contact, has a market share of less than 20%. Perhaps the company doesn’t need validation from others to know how good an email marketing software it really is.

Having said that, a product as good as Mailchimp should not be left unappreciated. Since starting my own inbound marketing agency in 2015, I’ve relied primarily on MailChimp to run email marketing campaigns for my clients. In the last 2 years I’ve used their service, Mailchimp has not disappointed me once.

Is it the best ESP in the market at the moment? No, I feel ConvertKit has a slight edge over Mailchimp is terms of innovation.

Is it the best in terms of pricing? Probably! The free plan makes it more accessible than other ESPs, but once you upgrade to any of their paid plans, there is not much of a difference.

Is it the most user-friendly? Absolutely! 

And that’s where Mailchimp edges out competition. Mailchimp without a doubt is one of the most beginner-friendly tools in the market and its user-friendliness is a huge reason behind why it commands leadership in the email marketing space.

In this Mailchimp review, we’ll evaluate the email marketing service on these parameters:

  1. Pricing
  2. Features
  3. Ease of Use
  4. Analytics and Reporting
  5. Customer Service
  6. User Feedback and Reviews


One of the reasons why Mailchimp is so popular is because of its Forever Free pricing plan. The free plan allows you to send 12,000 emails to up to 2000 subscribers in a month. However, you’re not allowed access to some of its premium features such as email automation, inbox preview, and send pro optimization.

To access these features and more, you’d need to subscribe to any of the paid plans. MailChimp offers both list-based and pay-as-you-plans.

MailChimp’s list-based plans

MailChimp Review - Pricing

Mailchimp’s pay-as-you-go plans

MailChimp Review - Pay as you go plans

In addition to these plans, Mailchimp also has an enterprise-level plan called MailChimp Marketer Pro which is aimed at large businesses. The pricing for Mailchimp Pro starts from $199/month.

Related: Mailchimp vs ConvertKit – Which Email Marketing Tool is Better?


Mailchimp’s forever free plan has all the essential features for users with modest email marketing requirements. For automating your emails on MailChimp, you’d have to upgrade to any of the paid plans. Here are some of the key features of MailChimp:

  • Email Templates – Mailchimp offers 300+ pre-designed email templates that are easily customizable. You can also start designing a template from scratch using Mailchimp’s drag and drop template builder.

MailChimp Review - Email Templates

  • Sign up Forms – Sign up forms on Mailchimp are pretty basic. It won’t rival sign up forms designed via OptinMonster or Sumo, but they do the job. The forms can integrate with both websites and Facebook business pages.
  • Send Time OptimizationSend Time Optimization feature on Mailchimp attempts to solve one of the biggest problems faced by email marketers, i.e., deciding the right time to send your emails. If you subscribe to any of Mailchimp’s paid plans, you can use the Send Time Optimization feature and allow Mailchimp to automatically send your email at a time at which it is most likely to be opened. Check out this article to learn more about how send time optimization is calculated.

MailChimp Review: Send Time Optimization

  • Integrations – Mailchimp offers more integrations than any other ESP in the market. You can connect your Mailchimp account with hundreds of web services, including Shopify, WooCommerce, WordPress, Salesforce, and more.
  • Email Automation – With Mailchimp automation, you can create a targeted email or series of emails that send when triggered by a specific date, event, or contact’s activity. Automation allows you to streamline your communication. Mailchimp has several preset automation options based on a variety of industries and events.

Related: 6 Best Email Marketing Tools for Small Businesses

Ease of Use

One of the primary reasons why so many people love Mailchimp is because it’s so damn easy (and fun) to use. Due to the popularity of its forever free plan, many people start building their email list and executing email campaigns with Mailchimp. As such, it’s one of the most beginner-friendly ESPs in the market.

The dashboard is straightforward and easy to understand. Rookies and advanced users alike will find it easy to learn the basic functionalities of the tool and even master premium features such as email automation and multivariate testing in no time.

Analytics and Reporting

Tracking the performance of your emails helps you refine and improve your email marketing strategy.

MailChimp Review - Analytics and Reporting

Mailchimp has excellent tracking and reporting capabilities which allow you to get deeper insights into your email campaigns. Mailchimp allows you to track the following email marketing metrics:

  • Open rate and click rate
  • Number of unsubscribes
  • Total opens and clicks
  • Unique opens and clicks
  • URLs clicked
  • Social performance
  • Other data such as subscribers with most opens and clicks, e-commerce tracking, email automation reports, etc.

Customer Support

Mailchimp primarily relies on email support for addressing the questions posed by their customers. They also have an extensive knowledge base (aka self-service support) which contains tutorials and FAQs to guide you through each aspect of email marketing on Mailchimp.

The company does not provide telephone support, but has recently started addressing customer queries via live chat.

User Feedback and Reviews

Mailchimp has outstanding reviews on review sites such as G2Crowd, TrustRadius and Capterra.

It is rated 4.3/5 stars based on 627 reviews on G2Crowd, 8/10 based on 612 reviews on TrustRadius, and 4.5/5 stars based on 1620 reviews on Capterra. Most users commend the following aspects of Mailchimp:

  • Ease of use
  • Friendly interface
  • Easy-to-use template builder
  • Powerful segmentation and A/B testing
  • Super fast setup
  • Forever free plan

Most of the customer complaints on these sites pertain to lack of telephone support and confusing pricing structure.

MailChimp Review: Final Verdict

Once you start using Mailchimp, it’s easy to figure out why it commands leadership in the email marketing space.

Mailchimp makes email marketing fun, easy, and effective. The forever free plan is ideal for email marketing rookies and people with basic email marketing needs.

Advanced users would have to upgrade to paid plans which start from $20/month, giving you access to features such as email automation, multivariate testing, send time optimization, among others. Even when you upgrade to a paid plan, Mailchimp still manages to be cheaper than competitors like AWeber and ConvertKit.

Get started with Mailchimp

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Sandeep Mallya
Sandeep Mallya is the Founder & CEO of Startup Cafe Digital, an award-winning digital marketing agency in Bangalore, India. He is an active member of the startup community, having worked with several early-stage startups and accelerators. 99signals is Sandeep's online marketing blog. The blog currently features 200+ in-depth articles, how-to guides, and hacks on a wide range of online marketing topics such as SEO, social media marketing, content marketing, blogging, and more.
mailchimp-reviewMailChimp commands a market share of over 45%, easily dwarfing its formidable competitors. Email marketing with MailChimp is easy, fun, and effective. MailChimp makes email marketing fun, easy, and effective. The forever free plan is ideal for email marketing rookies and people with basic email marketing needs. Advanced users would have to upgrade to paid plans which start from $20/month, giving you access to features such as email automation, multivariate testing, send time optimization, among others.


  1. Dear Sandeep,

    That’s a very thorough review on MailChimp and you have really covered all bases. I strongly believe your article will help people in their decision making. Thanks for the useful information I will come back to your website to learn more information. Keep up the great work. Wishing you great success!

    Your Friend,

  2. Thank you for the detailed review of MailChimp, indeed it’s a great email marketing software. With 12,000 emails per month and loads of features, it’s best.


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