Mailchimp is the preferred email marketing service provider (ESP) for several small businesses as well as bloggers worldwide.
It’s a great email tool with useful features and it’s super easy to use. But it’s not necessarily the best email marketing service for every business and blogger out there.
While Mailchimp’s forever free plan is ideal for most new bloggers and small business owners, it has a few limitations: you can send only up to 12,000 emails per month to up to 2000 subscribers.
Once you cross that limit, you need to upgrade to one of their paid plans. In addition to this, the free plan doesn’t include advanced segmentation options, multivariate testing, and inbox preview. Furthermore, there is no email and chat support for the forever free plan.
For people who are looking to migrate from Mailchimp to better options, let’s deep dive into 8 of the best alternatives to Mailchimp.
8 Best Mailchimp Alternatives
SendinBlue started as a digital marketing agency and then evolved into an email marketing platform in 2012. The company’s email solutions are tailored mostly towards small businesses. From its beginner-friendly interface to pricing plans to features, everything in SendinBlue is designed keeping small businesses in mind.
The SendinBlue free plan allows you to send 300 emails per day. You can add unlimited contacts in your email list under the free plan and it also includes email automation features.
Key features – Some of SendinBlue’s key features include a mobile-friendly email designer, an extensive email template library, workflow editor, customizable sign up forms, and real-time reporting.
Pricing – Unlike other email marketing services in this list, SendinBlue doesn’t offer list-based plans. Instead, you get to choose a plan based on the number of emails you’d like to send per month.
- Free – $0/mo. (300 emails/day)
- Lite – $25/mo. (40,000 emails / mo.)
- Essential – $39/mo. (60,000 emails / mo.)
- Premium – $66/mo. (120,000 emails/mo.)
- Enterprise – Custom
To learn more about SendinBlue, check out our in-depth SendinBlue review
eSputnik is a Ukraine-based marketing automation company that helps you set up multichannel campaigns via email, text, web push, and messengers easily and quickly.
With eSputnik’s email editor, you can build scenarios for sending ready-made messages – when, to whom, where, and under what conditions. The other great thing about eSputnik is that the service doesn’t divide its users into basic and pro users like other ESPs normally do. The company adheres to its motto of making professional marketing easy and affordable.
Key features – eSputnik’s drag-and-drop email editor is easy to use and allows you to create beautiful emails using blocks and structures. The Subject Line Assistant will help you optimize your subject lines and improve your email’s open rates. And with Send Time Optimization, you can send emails exactly at the moment when your subscribers are most likely to check and open their email.
Other key features include email automation, A/B testing, email segment builder, campaign analysis, and real-time reporting.
Pricing – Here are the current email pricing plans eSputnik offers:
- Freedom – $1.99/1,000 messages (No subscription fee, unlimited contacts and emails)
- Optimal – $19/mo (up to 10,000 emails per month, unlimited contacts)
- Email Marketing Agency – $599/mo (eSputnik will take care of the entire email marketing and marketing automation complex for your business)
ConvertKit is a preferred email marketing service of several professional bloggers, including Pat Flynn from Smart Passive Income.
ConvertKit offers the same functionality and ease of use as other ESPs in this list, with one key difference: it’s tailored for bloggers. One of the most talked about features of ConvertKit is the automation rules that you can create with the tool. It’s based on a very simple “if this/then that” sequence.
Key features – Some of the key features of ConvertKit include responsive opt-in forms, landing page creation, email automation, email broadcasts, and campaign reporting. It’s also integrated with popular services such as Shopify, WooCommerce, Zapier, SumoMe, etc.
Pricing – The ConvertKit pricing is list-based. The biggest flip side is that there is no free trial available. However, when you sign up, there is an option for you to get the first month free. The basic email plan with 1000 subscribers starts from $29/month.
- 0–1k subscribers: $29/month
- 1k–3k subscribers: $49/month
- 3k–5k subscribers: $79/month
- For up to 8k subscribers: $99/month
To learn more about ConvertKit, check out our in-depth ConvertKit review
Newsletter2Go is the German market leader in email marketing software. Built for small- and mid-sized enterprises, it offers features powerful enough for the big leagues.
As a company, Newsletter2Go is on a mission to improve email marketing everywhere, which is why they pay you back for successful email campaigns. With their Credit Paybacks, the better a campaign performs, the cheaper it is to send more.
Finally, it’s completely GDPR compliant and uses secure servers based in Germany.
Key features – Some of Newsletter2Go’s key features include 1-click product transfer and 1-click content transfer, a host of integrations including Shopify, Zapier and Unsplash, granular reporting, and a highly configurable editor that gives you complete control over how your email campaigns look.
Pricing – When you have a Newsletter2Go account, you will always be charged based on how many emails you send a month and not how many subscribers are on your contact lists.
As such, there are two factors that affect the pricing of your Newsletter2Go plan:
- How many emails you send in a month.
- Which features you want to use.
The Lite Plan is free for sending up to 1,000 emails a month and offers the basics for getting started with email marketing. Standard, their most popular plan, starts at $18/mo for 1,000 emails.
- The Lite Plan (basic functionality for sending regular newsletters): 1,000 emails/mo; Free
- The Standard Plan (enhanced functionality for powerful email marketing): 1,000 emails/mo; $18/mo
- The Standard Plan (enhanced functionality for powerful email marketing): 2,500 emails/mo; $36/mo
- The Standard Plan (enhanced functionality for powerful email marketing): 50,000 emails/mo; $283.50/mo.
MailerLite is an email marketing platform used by 560,000+ small businesses, entrepreneurs, bloggers, artists, authors, hobbyists, activists, dreamers, and anyone else who wants to build relationships with their audience.
Their goal is to remove the complexity from email marketing with easy-to-use, yet powerful features and exceptional 24/7 customer support with real people always ready to help.
MailerLite offers the same advanced tools and integrations of other Mailchimp alternatives, yet they manage to keep it simple, inexpensive and fun to use for people of all skill levels.
Key Features – MailerLite’s drag & drop editor offers pre-designed blocks for social media, embedded surveys, and video to name a few. Landing pages, pop-ups, automation, and segmentation are all included in the plans.
Pricing – MailerLite keeps pricing simple as well. While the free plan includes most of the features, all of their paid plans include unlimited emails with every feature.
- Up to 1000 subscribers (limited features) – FREE
- Up to 1000 subscribers – $10/month
- Up to 2,500 subscribers – $15/month
- Up to 5,000 subscribers – $30/month
- Up to 10,000 subscribers – $50/month
- Up to 15,000 subscribers – $75/month
- Over 25,000 subscribers – $120/month
SendPulse is one of the new entrants in the market which seamlessly combines simplicity with complexity to offer an email marketing product that can rival Mailchimp and the other services featured in this article. It seeks to bring unique features and an easy learning curve to the email service provider (ESP) market, making it an ideal option for beginners.
It’s also the only ESP among the four in this list that offers a free plan like Mailchimp. Under the free plan, you can send up to 15,000 emails per month to up to 2500 subscribers while having access to premium features such as web push and autoresponders.
Key Features – SendPulse is an integrated solution that offers bulk email, bulk SMS messages and web push notifications, allowing you to combine all 3 in your communication campaign. No other ESP in this list offers that. You’ll also be able to send emails to people within your email list who haven’t yet opened your emails the first time through a feature called “Resend to unread”. In addition to these, you’ll also be able to use features such as autoresponders, responsive subscription forms, A/B testing, and email analytics. SendPulse is integrated with 500+ services which include Zapier, WordPress, WooCommerce, Typeform, etc.
Pricing – SendPulse offers both list-based and pay-as-you-go plans.
- Up to 2500 subscribers – Free (Limit – 15000 emails/month)
- 2500 subscribers – $9.85/month
- 3000 subscribers – $29/month
- 4000 subscribers – $32/month
- 5000 subscribers – $35/month
- 10000 subscribers – $53/month
- 25000 subscribers – $108/month
If you don’t send too many emails, SendPulse’s prepaid email packages give you the option to pay only for the emails you need.
- 10000 emails – $32
- 25000 emails – $70
- 50000 emails– $125
- 100000 emails– $212
- 250000 emails – $440
- 500000 emails– $812
Apart from these plans, there is also a VIP plan if you have more than 1 million subscribers. You’d have to reach out to the sales team to sign up for this plan.
Sign up for SendPulse —> SendPulse Free Plan
Check out our detailed review of SendPulse in this article here
If you’re in the eCommerce space and are looking to improve your omni-channel communication, Omnisend should be your first option.
SMS automation, Facebook custom audiences, and Google remarketing lists are some of the most important features for advanced eCommerce marketing automation. If your business is growing and you’re seeking a great Mailchimp alternative for more advanced eCommerce marketing automation, you should seriously consider Omnisend.
Key features – Omnisend will help to replace the many small, separate apps you’re currently using, allowing you to enjoy all you need in a single tool: different lead forms, landing pages, predefined marketing automation workflows (product abandonment, cart recovery), advanced visitors segmentation, and even SMS marketing.
Pricing – The pricing model is based on subscribers and functions. There is a free plan to send 15,000 emails to up to 2000 subscribers. The Standard plan starts from $10 per month. Under PRO plan ($199/mo), you’ll get your own dedicated account manager.
The Standard plan gives you automation workflows, standard segmentation, product import and recommendations, interactive email elements, and Google Customer Match sync.
- Up to 500 subscribers – $10/month
- Up to 5000 subscribers – $50/month
- Up to 10,000 subscribers – $80/month
- Up to 50,000 subscribers – $240/month
- Up to 100,000 subscribers – $475/month
If you have a large email database, you can opt for the custom plan.
The PRO plan gives you additional advanced segmentation features, SMS automation, personalized recommendations, UTM management, dedicated account manager, and custom IP address. The price of PRO plan starts from $199 per month.
- Up to 10,000 subscribers – $199/month
- Up to 50,000 subscribers – $600/month
- Up to 100,000 subscribers – $1,190/month
If reliability and reputation are your primary motive to migrate from Mailchimp, there is no better Mailchimp alternative than AWeber.
Founded in 1998, AWeber is the preferred ESP used by over 120,000+ small businesses, bloggers, and entrepreneurs from all around the world. AWeber is easy to use, has all the essential features, and has the #1 customer service team among all email service providers.
Key features – AWeber has tons of useful features, but some of its key features such as autoresponders (automated emails), blog broadcasts, and A/B Split Testing deserve special mention. AWeber is integrated with popular tools and services such as Google Analytics, LeadPages, WordPress, OptinMonster, WooCommerce, etc.
Pricing – AWeber’s pricing is list-based. It offers a free 30-day trial for lists of up to 500 subscribers. Once the trial is over, you can opt for any of the following list-based pricing options:
- Up to 500 subscribers – $19/month
- Up to 2,500 subscribers – $29/month
- Up to 5,000 subscribers – $49/month
- Up to 10,000 subscribers – $69/month
- Up to 25,000 subscribers – $149/month
- Over 25,000 subscribers – Contact AWeber for pricing
If you exceed your plan’s monthly limit, you will be billed for the next plan up. This is a common practice among majority of email service providers.
The best part about AWeber’s 30-day trial is that they unlock all the essential features of their product. This means you get access to features such as autoresponders, A/B split testing, blog broadcasts, etc. right away.
Still not convinced? Check out our detailed review of AWeber here
So these are eight of the best alternatives to Mailchimp you can opt for in 2019.
If you have a preferred email marketing service which you think is a better alternative to Mailchimp than the ones listed here, please feel free to mention them in the comments section. We’d love to hear your thoughts.
Editor’s Note: This article was first published on Aug 24, 2016 and has been updated regularly since then for relevance and comprehensiveness.
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