10 Best Influencer Marketing Tools

10 Best Influencer Marketing Tools

Influencer marketing has revolutionized the way brands connect with their audiences.

Case in point: According to Influencer Marketing Hub, 90% of marketers reported that influencer marketing is effective in increasing brand awareness.

By collaborating with influencers, you can leverage their authentic storytelling and engaged followers to create meaningful connections with your target audience.

However, managing influencer campaigns can be a daunting task.

That’s where influencer marketing tools come to the rescue!

In this blog post, we’ll introduce you to the 10 best influencer marketing tools available, highlighting their key features and pricing plans.

So, let’s dive in and find the perfect influencer marketing platform for your next campaign.

Top 10 Influencer Marketing Tools

1. BuzzGuru by Semrush

Semrush App Center - BuzzGuru

BuzzGuru is a part of Semrush App Center, which features a diverse range of marketing apps to fuel your business growth. These are marketing apps hand-picked by the Semrush team and you can manage them all under one dashboard.

BuzzGuru is an all-in-one influencer marketing platform that helps you discover, manage, and track your influencer marketing campaigns within one dashboard. It’s the perfect combination of features and tools for preparing, running, and evaluating an influencer marketing campaign.

BuzzGuru also lets you uncover your competitors’ influencer strategies. You can learn which influencers your rivals are working with, see their spend on top-performing campaigns, and gain insights into the specific trends for your market.

If you run an agency, you can even invite clients to follow campaigns in real-time.

Key Features

  • Competitor Intelligence: With BuzzGuru, you can see how your competitors are using influencer marketing, including their ad campaign budgets, target audiences, and preferred influencers. This information can help you identify opportunities to improve your own influencer marketing campaigns.
  • Influencer Discovery: With a database of over 27 million influencers, you can easily find the right influencers for your brand. You can filter your search by criteria such as location, industry, follower count, and engagement rate.
  • Reporting and Analysis: BuzzGuru provides detailed reports on your influencer marketing campaigns, so you can track their performance and see how they’re contributing to your overall marketing goals. The reports include data on impressions, clicks, engagement, and conversions.
  • Campaign Management: BuzzGuru makes it easy to manage your influencer marketing campaigns from start to finish. You can create a media plan, track influencer performance, and get detailed reports on your results.

BuzzGuru Pricing: A subscription to the Basic plan of BuzzGuru is $169/month. You can then add Competitor Analysis for $129/month, and Campaign Management for $69/month.

Try BuzzGuru for free

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2. Aspire

Aspire Influencer Marketing

Aspire (formerly AspireIQ) is an influencer marketing platform that specializes in influencer discovery, campaign management, and analytics. You can use this tool to find creators, manage campaigns, create ads, and drive revenue all in one place.

But that’s not all. Aspire goes above and beyond the capabilities of a run-of-the-mill influencer marketing software. It also provides full-service influencer marketing agency services. You can hire Aspire’s in-house team to professionally manage influencer programs of any size.

Key Features

  • Influencer Search: Aspire’s influencer search engine allows you to search top influencers, ambassadors, and creators across Instagram, Facebook, TikTok, and YouTube. It analyzes their content, engagement rates, and audience demographics to ensure a good fit.
  • Workflow Automation and Project Management: You can streamline your influencer marketing campaigns with Aspire’s workflow automation and project management tools. You can automate the whole time-consuming communication process and set up structured approval processes to ensure smooth execution.
  • Detailed Campaign Analytics and Reporting: Aspire lets you measure the success of your influencer marketing campaigns with comprehensive analytics and reporting. You can track key metrics, such as impressions, engagements, conversions, and ROI, to optimize future campaigns.

Aspire Pricing: Aspire offers customized pricing based on business needs. Contact Aspire for a quote tailored to your specific requirements.

Visit Aspire

3. Traackr

Traackr Influencer Marketing Software

Traackr is a data-driven influencer marketing platform that focuses on influencer identification, social listening, and performance measurement. It offers a variety of features to help brands find the right influencers, track their performance, and measure their ROI.

The platform is used by over twenty of the top global advertisers and hundreds of emerging brands and agencies.

Key Features

  • Influencer Identification and Segmentation: Traackr’s advanced algorithms help you identify the most relevant influencers based on their reach, relevance, resonance, and reference. You can then segment influencers for targeted campaigns.
  • Social Listening and Brand Mentions Tracking: Monitor social media conversations and brand mentions in real-time. Gain insights into how influencers and audiences engage with your brand.
  • Performance Measurement and ROI Analysis: Measure the impact of your influencer campaigns using Traackr’s performance measurement and ROI analysis tools. Evaluate the value and effectiveness of each influencer partnership.
  • Collaboration Platform for Content Creation: Collaborate with influencers seamlessly using Traackr’s content creation platform. Streamline the content creation process, provide feedback, and ensure brand alignment.

Traackr Pricing: Traackr offers custom pricing plans based on your business goals. Contact Traackr to obtain a customized quote.

Visit Traackr

4. BuzzSumo

BuzzSumo Influencer Marketing Tool

BuzzSumo is not just your typical influencer marketing tool — it’s a comprehensive content marketing platform that offers a wide range of features to optimize your digital marketing efforts. With BuzzSumo, you can unlock the power of content discovery, social media analytics, competitor analysis, and influencer marketing, all in one place.

With BuzzSumo’s Influencers tool, you can identify and collaborate with top influencers on Twitter, YouTube, TikTok, and Facebook. The tool offers meaningful influencer metrics that go beyond follower count. You can analyze engagement rates, audience demographics, and even track influencer performance over time.

Furthermore, BuzzSumo provides insights into your competitors’ influencer marketing campaigns and engagement-driving strategies. Armed with this invaluable data, you can craft compelling influencer campaigns that outshine the competition.

Key Features

  • Influencer Search: Find influencers relevant to your niche by searching based on topics, domains, and keywords. BuzzSumo’s algorithm identifies influential individuals who can help amplify your brand message.
  • Content Insights and Competitor Analysis: Gain valuable insights into content performance and trends. Discover popular topics, analyze competitors’ content strategies, and identify opportunities for collaboration.
  • Real-time Monitoring: Stay up-to-date with influencer activities. BuzzSumo provides real-time monitoring of influencer mentions, allowing you to engage with influencers at the right time.
  • Outreach and Relationship Management: Streamline your outreach efforts with BuzzSumo’s communication tools. Manage influencer relationships efficiently and nurture long-term partnerships.

BuzzSumo Pricing: BuzzSumo offers various pricing plans, starting at $199/month (Basic) and ranging up to $999/month (Enterprise). Choose a plan that suits your business needs.

BuzzSumo Free Trial

Experience the full scope of BuzzSumo with a 30-day free trial. No credit card required.

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Recommended reading: BuzzSumo: The Ultimate Guide (18 Advanced Ways to Use BuzzSumo)

5. Upfluence

Upfluence

Upfluence is a powerful influencer marketing platform that provides robust tools for influencer discovery, affiliate management, and campaign tracking.

It’s also the first ever influencer marketing platform to have an AI-powered ChatGPT assistant. This nifty feature helps improve the way you connect with influencers and optimizes the impact of your influencer marketing campaigns.

The platform also includes influencer contract templates and influencer outreach email templates to streamline the collaboration process.

Key Features

  • Influencer Discovery and Analytics: Upfluence offers advanced search filters to find influencers based on demographics, audience size, engagement rates, and more. The platform also provides detailed analytics to evaluate the performance of influencers.
  • CRM-like Interface: Manage your influencer relationships efficiently with Upfluence’s intuitive CRM-like interface. Keep track of communication, collaborations, and campaign progress in one place.
  • Campaign Tracking and Performance Metrics: Monitor the success of your campaigns with Upfluence’s tracking and reporting features. Measure key metrics such as reach, engagement, conversions, and ROI.
  • Email Outreach and Content Collaboration Tools: Streamline your communication and collaboration efforts with built-in email outreach and content collaboration features. Stay organized and ensure smooth workflows.

Upfluence Pricing: Upfluence’s pricing is flexible and can be tailored to your specific needs. To get a quote, contact Upfluence and let them know about your business and your goals.

Visit Upfluence

6. Trend

Trend Influencer Marketing

Trend is an influencer platform and marketplace that helps brands connect with creators to create user-generated content (UGC) such as product shots, testimonial videos, unboxing videos, and more.

If you already have a campaign in mind, you just need to create a project brief on the platform and Trend will collect free applications from people who want to create content for you.

Key Features

  • A curated network of creators: Trend has a network of over 3,700 creators who are curated based on their creativity, engagement, and reach.
  • A simple and easy-to-use platform: Trend makes it easy for you to find the right creators, brief them on your projects, and track the results of your campaigns.
  • No creator negotiations: Influencers work on a set budget for all of your projects, so you don’t have to spend hours negotiating.

Trend Pricing: Trend’s pricing starts at $500 for up to 10 videos or 25 photos and extends up to $1800 for 40 videos or 100 photos. Select a plan that aligns perfectly with your specific needs and budget.

Visit Trend

7. HypeAuditor

HypeAuditor

HypeAuditor is an influencer marketing software that specializes in influencer analytics, fraud detection, and audience insights. With a database of over 75 million influencers, the platform employs more than 35 metrics for meticulously evaluating and selecting influencers.

From influencer discovery to influencer analytics, HypeAuditor helps you manage the full lifecycle of your influencer marketing campaigns.

Key Features

  • Influencer Analytics and Insights: Access comprehensive analytics and insights about influencers’ audience demographics, engagement rates, follower growth, and more. Make data-driven decisions when selecting influencers.
  • Fraud Detection and Transparency: HypeAuditor’s advanced algorithms detect fake followers, engagement manipulation, and other fraudulent activities. Ensure authenticity and transparency in your influencer partnerships.
  • Audience Insights: Understand influencers’ audiences better with HypeAuditor’s audience insights. Gain knowledge about their interests, demographics, and geographic locations to tailor your campaigns effectively.
  • Campaign Benchmarks and Comparisons: Benchmark your influencer campaigns against industry standards and competitors. Identify areas for improvement and refine your strategies for better results.

Hype Pricing: HypeAuditor offers personalized pricing options based on the specific needs of your business. Get in touch with HypeAuditor to receive a customized quote that aligns with your specific requirements.

Visit HypeAuditor

8. Klear

Klear Influencer Platform

Klear is an influencer marketing platform that focuses on influencer discovery, audience insights, and campaign measurement. The platform also has a bunch of free influencer marketing tools to help you kickstart your influencer marketing campaign.

Klear employs a powerful AI tool called PriceBox, which assesses numerous interconnected factors to determine the fees charged by influencers on Instagram. By signing up on the platform, you can unlock access to PriceBox and view rates for Instagram Posts, Videos, and Stories.

Key Features

  • Influencer Discovery and Vetting: Discover influencers using Klear’s robust search capabilities. Filter by niche, location, social media platform, and more to find influencers who align with your brand.
  • Audience Insights: Gain valuable insights into influencers’ audiences with Klear’s audience analytics. Understand their demographics, interests, and behaviors to create targeted campaigns.
  • Campaign Measurement: Measure the impact of your influencer campaigns with Klear’s comprehensive reporting and measurement tools. Track engagement, conversions, and other key performance metrics.
  • Competitor Analysis: Gain a competitive edge by analyzing your competitors’ influencer strategies. Identify successful partnerships, industry trends, and opportunities for collaboration.

Klear Pricing: Klear offers three pricing plans for influencer marketing, with features that range from basic influencer discovery and management to advanced campaign tracking and reporting.

Visit Klear

9. Collabstr

Collabstr Influencer Platform

Collabstr is a specialized influencer marketplace that focuses on Instagram, TikTok, and YouTube. It offers the convenience of buying ready-made services from influencers across different niches and locations.

The platform’s features make it easy to discover the right influencers, communicate with them, and track the performance of your campaigns.

Key Features

  • Fast discovery: Collabstr makes it easy to find the right influencers for your brand. You can search by influencer’s niche, location, audience size, and other criteria.
  • Vetted influencers: All influencers on Collabstr are vetted by the platform, so you can be sure that you’re working with high-quality creators.
  • Instant chat: Easily communicate with influencers directly through the platform’s chat tool. This allows you to quickly answer questions, negotiate terms, and track progress.
  • Campaign analytics: Collabstr provides detailed analytics on each campaign, so you can track the performance of your influencer marketing efforts.

Collabstr Pricing: Collabstr utilizes a flexible pricing structure. The pricing on Collabstr varies depending on factors such as the specific influencer, their audience size, engagement rate, and the type of service you are seeking. Use their Influencer Price Calculator to calculate how much you should pay for sponsored content on Instagram, TikTok & YouTube.

Visit Collabstr

10. Grin

Grin Influencer Marketing Software

Grin is a comprehensive influencer marketing platform that offers tools for influencer discovery, relationship management, and campaign tracking.

The platform also features an Influencer Comparison Tool that lets you compare creator engagement rates and metrics to help you find the right influencers to work with.

Key Features

  • Influencer Discovery and Relationship Management: Find influencers using Grin’s powerful search filters. Manage influencer relationships, track communication, and nurture partnerships effectively.
  • Analyze Influencer Credibility: With Grin’s Fake Influencer Tool, you can examine influencer profiles and check if their follower activity is normal and healthy.
  • Campaign Tracking and Performance Analytics: Monitor the success of your influencer campaigns with Grin’s campaign tracking and performance analytics. Measure key metrics, such as impressions, engagement, conversions, and ROI.
  • Payment and Contract Management: Simplify payment processes and manage contracts securely within the Grin platform. Ensure smooth transactions and compliance with legal requirements.

Grin Pricing: Grin offers flexible pricing solutions that are designed to match your specific business needs. Contact Grin to receive a personalized quote.

Visit Grin

Final Thoughts on Influencer Marketing Tools

The right influencer marketing tools can significantly streamline and enhance your campaigns. From Semrush’s BuzzGuru to Grin, these top 10 influencer marketing tools offer a wide range of features to help you discover influencers, manage collaborations, track performance, and achieve outstanding results.

With these tools at your disposal, you’ll be well-equipped to create impactful campaigns and foster authentic connections with influencers, driving your brand’s success in the digital landscape.

Editor’s Note: This article was first published on 13 July 2023 and has been updated regularly since then for relevance and comprehensiveness.

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Sandeep Mallya
Sandeep Mallyahttps://www.startupcafedigital.com
Sandeep Mallya is the Founder & CEO of Startup Cafe Digital, an award-winning digital marketing agency in Bangalore, India. He is an active member of the startup community, having worked with several early-stage startups and accelerators. 99signals is Sandeep's online marketing blog. The blog currently features 200+ in-depth articles, how-to guides, and hacks on a wide range of online marketing topics such as SEO, social media marketing, content marketing, blogging, and more.

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