Since Instagram was acquired by Facebook, it has transformed into a powerhouse platform for businesses, enabling them to spread awareness, boost product sales, and drive app downloads.
However, with over 200 million businesses using Instagram, standing out in such a crowded space requires innovative strategies and tools.
Luckily, there are numerous apps designed to simplify and optimize Instagram marketing efforts. To help you navigate this landscape, we've curated a list of the 15 best Instagram marketing apps that every marketer and creator should consider using to grow their presence on the world's leading photo-sharing platform.
Table of Contents
15 Best Instagram Marketing Apps
1. Boomerang
Boomerang shoots a burst of 10 photos and then turns them into a GIF-style 10-second video that loops back and forth.
This unique format captures and highlights moments in a fun and engaging way, adding a dynamic touch to your content.
Marketers can use Boomerang to:
- Show off your new products
- Showcase a cool feature of your product
- Add dynamic content to Instagram stories and posts
- Offer a behind-the-scenes sneak peak of the work that goes on at your workplace
- Enhance visual storytelling with simple, eye-catching videos.
Price: Free
2. Shorby
Shorby is an Instagram marketing tool that allows you to side-step Instagram's 'one link in bio' limitation by helping you create a custom profile containing your most important links, messengers, and social networks.
Marketers can use Shorby to:
- Centralize important links, messengers, and social networks
- Promote multiple campaigns simultaneously
- Track clicks and user interactions with analytics tools
- Integrate messaging apps for direct communication with followers.
Price: Starts at $9/mo
Click here to sign up for Shorby
To learn more about Shorby, watch our in-depth Shorby video review and walkthrough below:
3. Buffer for Instagram
Buffer, one of the most popular social media scheduling apps, offers extensive support for Instagram, making it easier for you to schedule content on the popular photo-sharing app.
With Buffer, you can plan and schedule posts in advance, ensuring a consistent and engaging presence on Instagram. The tool also allows for scheduling stories and carousel posts, offering flexibility to diversify content and maintain audience interest.
In addition to its scheduling capabilities, Buffer provides robust analytics and reporting features. This allows you to track key metrics such as engagement, reach, and follower growth, providing valuable insights into the performance of your Instagram campaigns.
Marketers can use Buffer for Instagram to:
- Manage Instagram marketing from a single dashboard
- Plan and schedule posts in advance to maintain a consistent presence
- Track key metrics like engagement, reach, and follower growth to measure performance.
Price: Free (up to 3 social media accounts)
Related: 12 Best Social Media Scheduling Tools
4. Publer
Publer is a versatile social media management tool that comes loaded with some great features for Instagram, making it a go-to for many marketers.
If you're looking to keep your Instagram game strong, Publer has got you covered. You can schedule and automate your posts, so you never miss the perfect time to engage your followers.
Planning your content is super easy with Publer's user-friendly interface. Whether you're posting single images, carousel posts, or videos, Publer lets you schedule everything in advance.
Marketers can use Publer to:
- Schedule posts in advance to keep your feed active
- Automatically add the first comment with hashtags
- Track performance metrics such as likes, comments, and engagement rates
- Schedule videos for dynamic content
- Manage and save hashtag groups for easy use.
Price: Free (up to 3 social accounts)
Side note: Check out our in-depth review of Publer to learn more about its scheduling and Instagram marketing features. You can also watch the video tutorial below:
5. Pic Stitch
Pic Stitch quickly combines multiple photos and videos into one beautifully framed picture. Not only that, but you can also select from 245 different layouts and even add music to your collage.
The variety of layouts means you can customize your collages to fit any theme or purpose, whether it's for a personal project, social media post, or marketing campaign.
Marketers can use Pic Stitch to:
- Show behind-the-scenes photos of employees and offices
- Showcase event photos in a single, cohesive collage.
- Create before-and-after comparisons for product demos or transformations.
- Highlight customer testimonials and reviews by combining quotes and images of satisfied customers.
Price: Free
6. Tailwind
Known for its Pinterest capabilities, Tailwind also offers robust Instagram features that help streamline your social media marketing efforts.
With Tailwind, you can schedule posts, receive intelligent hashtag suggestions, and access in-depth analytics to optimize your Instagram strategy.
Tailwind's user-friendly interface and advanced tools make it easy to maintain a consistent presence on Instagram, engage with your audience, and grow your follower base.
Marketers can use Tailwind to:
- Auto post content to Instagram at the times when your audience is most likely to engage with them
- Keep your captions clean by scheduling your hashtags in your first comment
- Avoid writer's block with premade caption templates.
Price: Starts at $14.99/mo (free plan available)
7. Repost
Repost makes it easy to re-post (with hashtag #repost) your favorite photos & videos on Instagram while giving credit to the original Instagrammer. Understandably, it's the best repost app for Instagram.
Marketers can use Repost to:
- Share user generated content (UGC) on your Instagram feed to show appreciation towards followers
- Repost content from employees and clients.
Price: Free
8. Prisma
Prisma is an Instagram app that transforms your photos into stunning artworks using various artistic styles and filters, making it a great tool for enhancing your Instagram content.
With Prisma, you can take ordinary images and give them a unique, eye-catching look that stands out in your feed.
Marketers can use Prisma to:
- Apply artistic filters to photos inspired by artists like van Gogh, Picasso, and Monet
- Boost engagement by posting creatively edited photos
- Showcase creativity and stand out with distinctive content.
Price: Free
9. Iconosquare
Iconosquare is a powerful tool for Instagram marketers aiming to enhance their performance and streamline content management.
With Iconosquare, you can track key metrics like engagement, follower growth, and post performance to gain insights into what resonates with your audience. You can also monitor competitor activity and performance to benchmark your efforts and identify growth opportunities.
Marketers can use Iconosquare to:
- Track key metrics and competitors' posts on Instagram
- Schedule posts in advance for consistent presence
- Analyze hashtag performance to boost reach
- Manage comments efficiently from a single dashboard
- Create detailed reports for performance insights.
Price: Starts at $29/mo (free trial available)
10. Planoly
Planoly is an intuitive visual planner and scheduler designed for Instagram. It helps marketers streamline their strategy by allowing them to visually plan and arrange posts, schedule both posts and stories in advance, and track engagement metrics to understand audience preferences.
Planoly also simplifies comment management and lets you save and organize hashtag groups for easy use.
- Visually plan and arrange posts for a cohesive feed
- Schedule posts and stories in advance
- Track engagement metrics to understand audience preferences
- Manage comments directly from the platform
- Save and organize hashtag groups for easy use.
Price: Starts at $16/mo (free trial available)
11. Unfold
Unfold lets you create beautiful stories on Instagram, Snapchat, and Facebook with minimal and easy-to-use templates.
The free version of Unfold lets you choose from a collection of 25 minimal, elegant, easy-to-use print-media inspired templates designed to bring your Instagram stories to life.
Marketers can use Unfold to:
- Create stunning Instagram stories with customizable templates
- Enhance visuals with filters, fonts, and stickers
- Maintain a cohesive brand aesthetic across stories
- Add text and multimedia elements easily
- Save and share high-quality stories directly to Instagram.
Price: Free
12. Later
Later is an Instagram scheduling app that helps you create a queue of posts and then receive notifications when they're due to go out.
Marketers can use Later to:
- Schedule photos and videos at optimal times
- Easily find great posts on Instagram from your community so you can engage with them and repost their content.
Price: Free (1 Instagram account)
13. Canva
Canva is a popular online graphic design tool that allows you to create stunning visuals with ease. Whether you're a beginner or a professional, Canva's drag-and-drop interface and extensive library of templates, images, and fonts make it simple to design everything from social media graphics to presentations, posters, and more.
Canva also offers a wide range of customizable templates specifically designed for Instagram posts and stories. You can easily design cohesive and branded graphics that maintain a consistent look and feel across your Instagram profile.
Price: Free; paid plans start from $14.99/mo
14. Hyperlapse
Hyperlapse shoots polished time lapse videos that were previously impossible without bulky tripods and expensive equipment.
Marketers can use Hyperlapse to:
- Create buzz for new products
- Give your followers a behind-the-scenes view of your work culture
- Build excitement around events
- Highlight product features.
Bonus: Check out this post from Social Media Examiner on how businesses can use Hyperlapse to engage Instagram followers.
Price: Free
Available only on iOS
15. Crowdfire
Crowdfire analyzes your Instagram account and takes you through a few quick tasks everyday that are personalized to your goals (more followers, more visitors, sales, etc.).
Marketers can use Crowdfire to:
- Monitor your Instagram account in real-time
- Grow your followers and increase web traffic.
Price: Free
Over to You
So these are the 15 Instagram marketing apps that can help you create high-quality content, save time, and analyze performance to optimize your strategy.
Did we miss out on any of your favorite Instagram marketing apps? Let us know in the comments section.
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Editor's Note: This article was first published on May 17, 2017 and has been updated regularly since then for relevance and comprehensiveness.
great list of apps, I was looking for alternatives for Boomerang and that's how i found your blog. Here is another interesting link i found which have some more alternatives…
http://www.showappslike.com/Boomerang/
Cheers
John
I loved your post, my name is ronald spinabella and I'm going to share it with my followers on instagram.
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