SEO PowerSuite is unlike any other product we have reviewed here at 99signals. In the past, we’ve covered popular SEO tools such as SEMrush, Ahrefs, and Serpstat which are cloud-based and follow a monthly subscription model. There’s no denying the fact that these tools are incredibly useful and packed with features. But they are certainly not the most cost-effective.
For instance, a monthly subscription of Moz will cost you close to $100/month and even the paid plans have usage restrictions.
SEO PowerSuite, on the other hand, is an all-in-one SEO management software which needs to be downloaded and installed onto your computer. To be more precise, it’s a software comprising of four tools, each dealing with a particular aspect of SEO. Moreover, SEO PowerSuite is far more economical than the existing SEO tools on the market. The free version has no usage restrictions and you get access to all four tools. The only catch is that you won’t be able to save any of your projects.
In a world dominated by cloud-based tools, SEO PowerSuite is a refreshing and welcome change.
Whether it’s tracking your site’s rankings for keywords in search engine result pages (SERPs), running site audits to fix on-page and technical SEO errors, spying on your competitors’ backlinks or discovering new link building opportunities, SEO PowerSuite has you covered.
But does it provide the maximum bang for your buck? That’s what we’ll determine in this comprehensive review and analysis of all four tools under SEO PowerSuite.
In this review of SEO PowerSuite, we’ll examine the software’s key features and explore each tool’s main functionalities. We’ll also take a look at the different pricing plans available and evaluate other factors such as ease of use, customer support, and online feedback from existing users.
Setting up SEO PowerSuite
To download SEO PowerSuite, you need to visit this page and leave your email address. You will receive your download links and installation instructions as well as the software best practices guides and periodic SEO updates via email.
The software works well on Windows, Mac, and Linux. You can check the complete installation instructions here.
Once you download SEO PowerSuite to your computer, you get access to these 4 excellent SEO tools which we’ll examine in detail in this article.
- Rank Tracker
- Website Auditor
- SEO SpyGlass
We are essentially talking about four different tools packed into one software. So it’s important to differentiate the features of each tool.
As such, in this section we’ll explore each tool’s key features and functionalities, starting with Rank Tracker.
1. Rank Tracker
Rank Tracker helps you discover potential keywords for your campaign and lets you check your website’s rankings for selected keywords. Let’s take a look at some of the tool’s key features.
- Autogenerate seed keywords and discover new keyword ideas
Keyword research is the most fundamental aspect of SEO. It’s the starting part of any SEO campaign and Rank Tracker makes this task easier by helping you find the best keywords to focus your SEO work on.
Rather than coming up seed keywords yourself, you can get them collected in Rank Tracker right upon project creation from Google AdWords or Analytics.
Here’s how to get started with the Rank Tracker tool:
Open Rank Tracker and follow the wizard’s instructions to set up your first project. Click on ‘Keyword Research‘ from the left menu tab and then select ‘Suggest Keywords’.
Rank Tracker will then open a window prompting you to choose a keyword research method from several options, including AdWords Keyword Planner, Google Autocomplete, Google Search Console, Analytics, etc.
If you select a Google property such as AdWords or Search Console, you’ll need to share your login credentials for Rank Tracker to autogenerate seed keywords for your campaign.
If you’re reluctant to connect a Google property, you can select other options such as Related Searches or Autocomplete to generate tons of keyword ideas for your campaign.
Just enter 3-5 phrases that best define your business or product. Rank Tracker will use these keywords to find synonyms and related terms which you can then use in your content to strengthen its tf–idf score.
- Monitor Search Engine Rankings
As the name suggests, the Rank Tracker tool helps you keep a track of your site’s search rankings for all the keywords that are important to your business.
Here’s how to set it up:
Select ‘Rank Tracking’ from the left menu and click on ‘Check Rankings’. Rank Tracker will open a new window where you’ve to select the search engines you’d like to target.
The tool will then autogenerate the keywords your site is currently ranking for in SERPs.
You can also add keywords manually and see how your website ranks for these keywords.
This data can help you identify keywords your website doesn’t rank high for and concentrate your SEO efforts on improving those.
- Check your site’s domain strength
You can check your site’s domain strength which is a complex metric, calculated based on numerous key SEO factors (including domain age, backlinks, social signals, etc). It’s similar to Moz’s domain authority metric.
You can use this metric to track how the SEO strength of your website grows over a period of time.
In addition to domain strength, you can also see other data, including Alexa Rank, domain age, total number of backlinks, social media popularity, and traffic to website.
Note: This feature is available on all tools under SEO PowerSuite.
Other Rank Tracker Features
- 10 competitor websites to analyze alongside with yours
- Rankings in vertical search (images, videos, news etc.)
- GEO-specific rankings – as seen from different countries of the world
- Notification, if a wrong page ranks for your keyword
- Easily produce white label ranking reports in HTML and PDF.
- Schedule rank checks, report delivery, data exports, and other tasks!
2. Website Auditor
Running regular website audits can help you fix bottlenecks that may be hurting your site’s search engine rankings. SEO PowerSuite’s Website Auditor tool does this all-important task exceptionally well.
Website Auditor lets you detect on-site errors (links, pages, page coding, etc.) and presents you with tips and recommendations to fix them.
- Fix site structure errors on your website
Creating an SEO-friendly site structure is crucial to ranking high in SERPs. Website Auditor helps you identify errors with your site structure that may be hurting your rankings and provides you with tips and recommendations to fix them.
Here’s how to set it up:
Open Website Auditor and enter your domain to start the analysis.
The tool will scan your website’s indexing and crawlability, redirects, encoding and technical factors, URLs, links, images, and on-page SEO. Within a few seconds, Site Auditor will return with a detailed report on total number of errors and warnings on your website.
Click on each error and warning to see a detailed explanation of the error and the steps you need to take in order to fix them.
Make sure you fix errors and deal with warnings accordingly to make your website search engine friendly.
- Optimize your landing pages
With Website Auditor, you can also optimize specific pages on your website.
Click on Content Analysis from the left menu tab and select Pages. Click on ‘+ Add Page’ to add a specific page from your website which you’d like to analyze and optimize. This can be your website’s home page, about page or a blog post. Select the page and hit Next.
Next, specify the keywords for which you want to optimize this page. To get the best results, target 1-3 keywords and hit ‘Next’.
Within a few seconds, Site Auditor will present an analysis of the page, highlighting the errors and warnings you need to fix in order to optimize the page.
Other Website Auditor Features
- Find and fix any broken links
- Check HTTP response codes to eliminate page loading problems
- Check HTML code for errors and warnings
- Fix titles and descriptions that are missing, duplicated or too long
- Control internal links structure
- Calculate the ideal keyword density by analyzing top-10 competition
- Generate SEO reports
3. SEO SpyGlass
SEO SpyGlass allows you to examine your site’s backlink profile and get rid of toxic links that are dragging your site’s search rankings down.
You can also build high-quality backlinks for your website by unearthing your best competitors’ link building strategies.
- Run a backlink audit and eliminate toxic links
Aside from generating authoritative backlinks for your site, you’ll also have to eliminate toxic links from time to time to ensure that your site’s rankings are not affected.
To identify toxic links within your backlink profile, run SEO SpyGlass, enter your domain, and let the software collect your backlinks. To get an even more accurate data on your backlink profile, I suggest you connect Google Search Console and Google Analytics with SEO SpyGlass.
Once the tool returns with a list of backlinks pointing to your site, click on ‘Penalty Risk’ tab. Next, select all backlinks and hit ‘Update Penalty Risk’. Wait for a few seconds while the software collects this data for you.
Once the links are updated, take a closer look at links with a penalty risk of over 40%. These backlinks may be doing more harm than good to your site. Disavow them using the built-in disavow tool.
- Assess your competitors’ backlinks
One of the best ways to generate backlink ideas for your site is by examining your competitors’ backlinks. You can use SEO SpyGlass to discover link prospects within your top competitors’ backlink profiles.
Here’s how to do it:
Create a new project in SEO SpyGlass for one of your top competitors and enter their site’s URL. You can even enter a specific URL (like the products page or a blog post) to see the backlinks that the site has generated for that particular page.
The software will take a few minutes to populate all the backlinks pointing to your competitor’s site. Once the list is ready, select all the backlinks and hit ‘Update‘ to analyze their backlinks’ quality.
Identify top link sources by paying special attention to quality signals such as domain authority, page authority, domain age, etc. Select the links you’d like to target and remove the rest. Export this list onto a CSV file for later use. It will come handy when you’re doing link prospecting using the LinkAssistant tool.
Other SEO SpyGlass features
- Compare backlinks of up to 5 websites at once
- Check backlink countries
- Check against 50+ link quality factors
- Check the dofollow vs nofollow ratio
- Domain age and authority
- Check top anchor texts and keywords
- Social signals count (Facebook, Twitter, LinkedIn, Google+ and more)
- Uncover effective link building patterns in your niche
- Generate SEO reports
While SEO SpyGlass can help you track your backlink profile and take a sneak peak at your competitors’ backlink strategy, LinkAssistant can genuinely help you find authoritative backlinks in your niche by helping you discover guest post opportunities, SEO directories and forums, commenting, giveaways, and more.
- Discover the best link building opportunities
Open LinkAssistant, enter your website’s URL, and click on ‘Look for Prospects’. The tool will open a window where you need to select what type of link prospects you’d want LinkAssistant to search for.
In the next step, enter one or more search terms that are relevant to your business. If you’ve integrated the tool with Google AdWords, you can click on ‘Get keyword suggestions’ and LinkAssistant will populate the box with relevant search terms from your niche.
Within a few seconds, LinkAssistant will return with a list of link prospects. Not all prospects will be relevant backlink targets, so it’s important to filter the ones that are not the right fit for your website.
To see how reputable your prospects are, switch to ‘Prospect Quality’ tab, select all the link prospects and hit ‘Update‘.
Next, select factors you’d like to update to determine the quality of the potential link (domain age, social media popularity, Alexa rank, domain authority, etc.) and hit ‘Ok’.
Examine the updated link prospects and select the ones you’d like to target for potential backlinks. Delete the rest.
- Email outreach to link prospects
Now that you have a list of sites you’d like to get links from, it’s time to contact the owners of these sites.
With LinkAssitant, you can automate the whole process and maximize the efficiently of your outreach.
Just follow these steps:
Go to Preferences -> Email Management -> Edit Mail Templates, and select one of the readymade email templates to customize.
Pick a template that fits your nature of request ( Ex – Guest Posting Inquiry), and hit ‘Edit’ to personalize the message.
Once your template is ready, select the partners you’d like to contact. Click ‘Email’, pick the email template you just prepared and hit ‘Ok’ to send the email.
Other LinkAssistant Features
- Find authoritative websites in your niche
- All kinds of link data to store (URLs, anchor text, quality factors, etc.)
- Find sites that link to your competition
- Use advanced filters (quality factors, specific words) to laser-target your search
- See if your links bring SEO value to your site
- Make sure your links have the desired anchor texts
- Automatically find contacts of webmasters and easily send requests to change or remove links
- Easily generate impressive link building reports
SEO PowerSuite offers 3 plans:
- Forever Free Plan – Free
- SEO PowerSuite Professional – $299
- SEO PowerSuite Enterprise – $699
The two paid plans include 6 months of free search algo updates. These search algo updates include updates for proper interaction with search engines and SEO PowerSuite Cloud, the online project storage service.
Let’s take a look at each of these plans in detail.
Forever Free Plan
Unlike so many other tools, PowerSuite doesn’t restrict your access to its tools’ key functionalities. The only catch is that you won’t be able to save your projects with history. And you won’t be able to export any data obtained from the software.
The free plan is perfect for skeptics who haven’t used a software-based SEO service yet and for individuals who’d like to familiarize themselves with the tool before making an investment.
SEO PowerSuite Professional
With SEO PowerSuite Professional, you can save your projects, but you won’t be able to export PDF reports from the data obtained from the software.
When you make a purchase of the professional plan, you get 6 months of subscription to Search Algo updates included. After that, you need to extend the subscription on a paid basis. Prices start at $7.22/mo.
The professional plan is the best choice for webmasters and website owners who don’t need to operate with huge amounts of data and create client reports.
License Fee: $299
SEO PowerSuite Enterprise
The Enterprise plan has all the Professional features plus the ability to export PDF reports and generate SEO reports for clients.
As such, the enterprise plan is a good fit for small and big SEO agencies, web design/development and digital marketing companies that need to export stats and provide branded reports to clients.
Just like the professional plan, you receive 6 months of free subscription to Search Algo updates by purchasing the Enterprise license. After that, you’ll need to extend the subscription on a paid basis.
License Fee: $699
The table below is a comparison of the general features under each plan:
|No. of websites||Unlimited||Unlimited||Unlimited|
|No. of keywords||Unlimited||Unlimited||Unlimited|
|Cloud project storage||X||✓||✓|
|Scheduled tasks on autopilot||X||✓||✓|
|Generating SEO reports||✓||✓||✓|
|Exporting PDF reports||X||X||✓|
|External data sources integrated||✓||✓||✓|
|Keyword research reports|
|Download for free||Buy for $299||Buy for $699|
Ease of Use
With so many tools and features, you may be wondering how user-friendly the software is. After all, we are talking about a software rather than a cloud-based tool. Luckily, all four tools are easy to use and work equally well on Windows, Mac, and Linux.
You can go through the system requirements before installation just to be sure all features will work correctly on your computer.
It doesn’t matter how user-friendly a software is, there is always a need for customer support and troubleshooting.
The support page of the website has quick start tips as well as a comprehensive knowledge base on how to use the software.
Here are some useful links which you should check out:
If you hit a roadblock while installing or using the software, you can always get in touch with them via email by submitting a ticket through this page. At this point in time, the company doesn’t provide phone or chat support. The only way to contact the support team is through email.
Customer Feedback and Reviews
SEO PowerSuite has a few testimonials featured on their website as well as a snapshot of brands that use SEO PowerSuite to maximize their SEO efforts.
You’ll also find great reviews of the software on popular review sites such as G2Crowd and Top Ten Reviews.
On G2Crowd, SEO PowerSuite has exceptional reviews and is rated 9.3/10 out of 27 reviews.
SEO PowerSuite is a comprehensive set of four highly-useful SEO tools which can help you improve your site’s search rankings and generate more traffic. Each tool is easy to use and packed with features to help you with all things SEO. It’s also economical compared to other cloud-based tools in the market with a one-time license fee and nominal monthly fees for search algo updates.
To get started with SEO PowerSuite, I’d urge you to download the free software and use it for yourself to test the various features listed in this review.