Income Report for October 2018: How I Made $4251.59 Last Month

Oct 2018 Income Report - 99signalsWelcome to my October 2018 income report. Last month I was able to generate side income earnings of $4251.59, with a net profit of $3869.61.

The earnings were down by over 15%, from $5030.25 in September to $4251.59 last month 😔. As you can imagine, I’ll need to hustle more to increase my earnings in November.

Before I reveal my full income report and net profit breakdown for the month, here are a few important updates from October.

(To learn more about why I started maintaining monthly income reports, visit this page!)

Content Creation

As was the case in September, I spent considerable time last month updating old posts in a continuous effort to provide useful, evergreen content on the blog. Here are all the posts which were updated with fresh, relevant content:

And in terms of new content, here are some of the long-form posts that were published last month:

I also designed a Blogging Frequency Calculator using Outgrow. Click the link below to use the calculator and find out your optimal blog posting volume.

Use our Blogging Frequency Calculator to Find out How Often You Should Blog

Marketing Mantra Podcast

Marketing Mantra by 99signals (Cover Art)

My podcast, Marketing Mantra, is finally available on iTunes/Apple Podcasts. So that makes it a total of 13 platforms where you can subscribe and listen to all the episodes of the Marketing Mantra podcast.


View this post on Instagram


A post shared by (@99signals) on

Here are all the platforms where Marketing Mantra is available:

iTunes | Google Podcasts | Breaker | Radio Public | Spotify | Pocket Casts | Anchor | SoundCloud | Stitcher | Acast | TuneIn | PodBean | Overcast

In regard to new podcast content, there were two new episodes recorded and published last month:

Click here to learn more about the Marketing Mantra podcast.

2018 Goodreads Reading Challenge

2018 Goodreads Reading Challenge

I spent a lot of time reading books last month and a couple of them were business books —Tools of Titans by Tim Ferriss and Trust Me, I’m Lying by Ryan Holiday.

Tools of Titans by Tim Ferriss

I picked up Tools of Titans after finishing Tribe of Mentors. While Tribe of Mentors contains tips and advice from 100+ successful people from all walks of life, Tools of Titans deals with specific routines and habits of world-class performers and the different tools and tactics they’ve used to achieve tremendous success both in personal and professional capacity.

The book is divided into three different sections – Healthy, Wealthy, and Wise — each section features interviews, tools, advice, and life hacks. This book is a must-read for all Tim Ferriss fans.

Ryan Holiday’s Trust Me, I’m Lying was an eye-opening revelation into media manipulation. While I always knew that news could be manipulated, I had not realized the scale at which the manipulation takes place.

Trust Me, I'm Lying: Confessions of a Media Manipulator

In the book, Ryan Holiday shares his own personal experience as a media manipulator and then provides real-life examples of media manipulation which feature prominent media brands such as Huffington Post, Gawker (now defunct), Buzzfeed, HARO, and many more.

This month, I’m reading the following business/leadership books:


View this post on Instagram


A post shared by Sandeep Mallya (@sanmallya) on

Team of Rivals delves deep into Lincoln’s political career and accomplishments, and also of  his chief political rivals who later became a part of his administration. I’m on page 253 right now, and I’m absolutely riveted by this book. It’s no surprise this book inspired Barack Obama.

  • Thrive by Arianna Huffington – I’ve just started reading this book, so it’s too soon to have an opinion. Arianna Huffington credits good sleep to her success, and being a life-long insomniac myself, I look forward to reading more about Huffington’s wake-up call that prompted her to value well-being. And of course, looking forward to some actionable sleep hacks as well.

Quotes I’m Pondering (Oct 1 – 31, 2018)

Inspired by Tim Ferriss’ Tribe of Mentors, you’ll find thought-provoking quotes in all my income reports.

These are the quotes that inspired me and changed my thinking in October. I hope you find them just as insightful as I did:

“Judge a man by his questions rather than his answers.” — Pierre-Marc-Gaston

“Do your own thinking independently. Be the chess player, not the chess piece.” — Ralph Charell

“What gets measured gets managed.” — Peter Drucker

Income Report

Now here’s the income report for October 2018 — affiliate earnings, followed by other income, expenses, and net profit breakdown.

Affiliate Earnings

Other Income


  • MailChimp (Recurring) – $50
  • AppSumo Briefcase (Recurring) – $49
  • Google Ads – $45.55
  • Facebook Ads – $60.79
  • Flickr Pro (Recurring) – $5.99
  • Reddit Gold (Recurring) – $3.99
  • Alexa Subscription (Recurring) – $19.99
  • Buildfire (Recurring) – $54
  • Sumo (Monthly) – $29
  • GoDaddy (Hosting Renewal – Quarterly) – $63.67

Net Profit Breakdown

  • Affiliate earnings: $3951.59
  • Other income: $300
  • Total expenses: (-$381.98)
  • Net Profit: $3869.61

That’s it for this month’s income report. If you have any questions about this month’s income report, please feel free to ask them in the comments section or via Twitter.

Hope I’ll be able to mitigate the losses in November. Hoping to earn big on Black Friday and Cyber Monday. Fingers crossed! 🤞

To get frequent updates on all things SEO, blogging, and social media, follow 99signals on these platforms below:

If you’re interested to learn more about passive income, I reveal some of my affiliate marketing secrets in this article + webinar. Be sure to check it out!


Sandeep Mallya
Sandeep Mallya
Sandeep Mallya is the Founder & CEO of Startup Cafe Digital, an award-winning digital marketing agency in Bangalore, India. He is an active member of the startup community, having worked with several early-stage startups and accelerators. 99signals is Sandeep's online marketing blog. The blog currently features 200+ in-depth articles, how-to guides, and hacks on a wide range of online marketing topics such as SEO, social media marketing, content marketing, blogging, and more.


    • I have a lot of infographics and other graphics submitted there. And I also use it for personal use. Own a DSLR, so you can see a few of my photos there. But mostly, it’s a place which allows me to organize all my images in one place. And Flickr PRO provides unlimited storage.


Please enter your comment!
Please enter your name here

108 Shares 5.2K views
Copy link
Powered by Social Snap