How to Get High Quality Backlinks with Infographics (and Boost Your SEO)

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Infographics continue to be insanely popular.

In 2012, the hashtag #infographic was shared 56,765 times on Twitter. A few experts back then believed it was just a fad which would self-destruct in a couple of years. 

Fast forward to today, infographics are more popular and stronger than ever.

According to HubSpot, infographics are liked and shared on social media 3x more than other any other type of content.

According to HubSpot, infographics are liked and shared on social media 3x more than other any other type of content. - How to Get High Quality Backlinks with Infographics (and Boost Your SEO)

There is a reason why this is the case.

Eye-tracking studies have shown internet readers pay close attention to information-carrying images. And according to Search Engine Journalan infographic is 30 times more likely to be read than a text article.

And, if you need more convincing, check out this article by SEJ which makes a compelling argument for inclusion of infographics and why they deliver great results for businesses.

Infographics are the perfect combination of visuals and text. Most infographics are visually appealing, often containing interesting information about a certain topic that audience can easily skim through. 

More importantly, good infographics have the ability to make your content go viral, generate tons of high-quality backlinks, and improve your site’s overall SEO.

Infographics that go viral have these 3 elements in common:

  • Amazing design. First and foremost, infographics that go viral are visually-appealing and are professionally designed.
  • Well-researched statistics. A good infographic, in most cases, contains interesting statistics or facts on a given topic.
  • Promotion and outreach. The above two elements are mostly useless if the infographic is not promoted well. Therefore, social media promotion and email outreach are just as important in order to make your infographic go viral.

Infographics for SEO (3 Elements of a Good Infographic) - How to Get High Quality Backlinks with Infographics (and Boost Your SEO)

In this article, I’ll show you how you can easily design an infographic on your own, promote that infographic effectively, and generate tons of high-quality backlinks for that infographic.

Ready? Let’s get started!

How to Get High Quality Backlinks with Infographics (and Boost Your SEO)

FREE Bonus: Download a free PDF version of this guide to help you leverage this link building strategy for your site.

Designing Your First Infographic

Before finalizing on a topic for your infographic, it’s important to do some keyword research and find out what topics are trending in your niche.

For instance.

If you’re running a blog on meditation, then you can start by doing a Google image search on “meditation infographics” to see what kind of infographics already exist.

Infographics for SEO: Designing Your First Infographic

Or…

You could use Buzzsumo to discover some of the infographics that have gone viral on social media.

Just type in the keywords ‘meditation infographic’ in the search bar and check out the infographics that have gone viral in the past year. Pay special attention to ‘Pinterest shares’ because this is where the infographics are most popular.

And finally, you can use Pinterest itself to find interesting and trending infographics.

Check out the stats (total number of pins) of these infographics to gauge their popularity.

Infographics for SEO - Pinterest InfographicsWith the above three methods, you’ll find tons of infographics that are engaging and popular on social media.

Open a spreadsheet and note down each of the topics you find interesting. List down at least 10 topics that you think you can design an infographic on.

Once you zero-in on a topic you can design an infographic on, it’s time to start creating your own version of it.

But remember.

There’s no point wasting your time creating an infographic that is not as good as the original one. Your aim here is to create an infographic that is better in every way possible – better design, better information, and more interesting.

Bonus Tip: Need some more inspiration? Check out these top 100 best infographics, a list curated by Creative Bloq.

How to Design a Good Infographic

Not all infographics are created equal.

If you want your infographic to go viral and get tons of authoritative backlinks, you’ve got to spend considerable amount of time designing an infographic that is share-worthy!

RELATED  13 Proven Ways to Get High Quality Backlinks [Refreshed for 2017]

While there are several sites which can now help you design your first infographic, I recommend these 3 resources:

1. Canva – Canva has several free infographic designs to choose from and almost each one of them is professionally designed.

Canva Infographics

2. Piktochart – You can create high-quality infographics using Piktochart’s easy-to-use infographic maker.

While you may have to upgrade to one of their paid plans to get access to premium infographic templates, the free plan offers a few decent templates you can start with to familiarize yourself with the tool.

Piktochart Infographics - How to Get High Quality Backlinks with Infographics (and Boost Your SEO)

3. Venngage Infographics – Venngage will make you become a design wiz in a few clicks. With more than 500 professionally designed infographic templates for you to edit, Venngage is definitely an easy-to-use infographic maker you should consider.Venngage Infographics

4. Fiverr – Want to outsource the design of your infographic? Fiverr is your best bet!

Fiverr has many designers who can help you design a good infographic. While you can get a decent infographic designed for $5, you may have to spend a little more to get a high-quality infographic.

Fiverr Infographics - How to Get High Quality Backlinks with Infographics (and Boost Your SEO)

If you’ve a bigger budget, you can also reach out to designers via sites such as Upwork, Guru, or Growth Geeks.

Promoting Your Infographic (and Generating High-Quality Backlinks)

Stand-alone infographics rarely perform well in search engines.

Therefore, spend some time creating good, engaging content with your infographic. This will increase the chances of your article being noticed by search engines and help you rank higher in SERPs.

You can either have the infographic at the start of the article or at the end.

Once your infographic is published, it’s time to promote it.

Follow these steps below:

Step 1. Make Your Infographic Easily Shareable with Sumo’s Image Sharer Plugin

It goes without saying that your visitors should be able to share your infographic on social media easily.

I recommend you install Image Sharer plugin by Sumo.

With this free WordPress plugin, when someone moves their curser over the infographic, they’ll be shown social media sharing buttons, as shown in the screenshot below, making it super easy for them to share your infographic with their network.

Infographic Image Sharer Plugin - High quality backlinks for infographics

Step 2. Generate an Embed Code for your Infographic

By generating an embed code for your infographic, you make it easier for others to share and embed your infographic onto their own site.

You can do this by using Siege Media’s Embed Code Generator.

Siege Media Embed Code Generator - Every time someone includes your infographic in their content, you get an attribution. And just like that, you get a high-quality backlink.

But here’s the best part…

Every time someone includes your infographic in their content, you get an attribution. And just like that, you get a high-quality backlink.

Step 3. Submit your Infographic to Infographic Submission Sites

There are tons of infographic submission sites where you can submit your infographic for free.

Here’s a list of sites that allow you to submit your infographics for free:

Here’s a list of top 38 infographic submission sites you can leverage to promote your infographic and generate contextual backlinks.

Step 4. Promote Your Infographic on Reddit

Infographics are quite popular on Reddit. There is even a subreddit dedicated to infographics with 60,000+ members. You can share your infographic here and get tons of upvotes.

Infographics on Reddit - Infographics are quite popular on Reddit. There is even a subreddit dedicated to infographics with 60,000+ members. You can share your infographic here and get tons of upvotes.

You can find other smaller infographic-dedicated subreddits as well. Just make sure you read the submission guidelines of each subreddit before sharing your infographic.

Pro Tip: Check out these 25 best marketing subreddits where you can promote your infographics + other marketing content.

Step 5. Try the Guestographic Link Building Method

The guestographic link building method, spearheaded by Brian Dean, is one of the most popular and scalable white hat link building methods at the moment.

To learn this method fully, I’d urge you to check out this article by Brian Dean.

In short, the guestographic link building method goes something like this:

  • Publish a high-quality infographic
  • Find other interesting sites that write on the same topic
  • Send them your infographic
  • Offer them unique content
  • Get your contextual backlinks

You can use a tool like Ninja Outreach to find influencers in your niche. Once you have a list of people you can reach out to, send them an email using the script below:

Subject: New Infographic on (TOPIC)

Hi (NAME),

I was checking some articles on (TOPIC) today when I came across your article: (ARTICLE TITLE).

Excellent stuff! 

Actually, I just designed an infographic on (TOPIC). As someone who shares common interest about (TOPIC), I thought you might like to check it. 

Let me know if you’d like to check it out and give your feedback.

Thanks, (YOUR NAME)

When people reply to your email showing interest, you share the infographic with them and offer to write a short 150-300 word introduction if they are willing to share the infographic on their site.

And just like that, you have an authoritative, contextual backlink.

Once again, a shoutout to Brian Dean for sharing this excellent link building tactic.

Over to You

Link building is one of the most challenging aspects of SEO.

Well-designed, informative infographics can help you get a boatload of backlinks, helping you rank high in search engine rankings. Just follow the steps outlined in this article to create and promote a killer infographic.

It’s totally worth the time and effort.

Download a PDF version of this guide to help you leverage this link building strategy for your site.

Hope you found this article useful. Please share your thoughts in the comments section.

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Sandeep Mallya is the Founder/CEO of Startup Cafe, a Bangalore-based digital marketing agency. He is an active member of the startup community, having worked with several early-stage startups and accelerators. 99signals is Sandeep's inbound marketing blog. Here you can find tips and insights to grow your site's traffic.

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