The Ultimate Guide to Google Tag Manager (2021)

Wondering how to make the best use of Google Tag Manager to track traffic and conversions on your website? We've got you covered. In this article, you'll learn everything you need to know about Google Tag Manager. We'll also provide step-by-step tutorials for creating two of the most essential tags in Google Tag Manager: Google Analytics and Facebook Pixel.

9 Tips to Increase Your Engagement Rate on Instagram

1 billion people are active on Instagram every month. But the question is: how do you increase your engagement rate on the platform? Here are a few tips!

Instagram IGTV: The Ultimate Guide for Marketers

On June 20, Instagram made two big announcements: the first announcement was that the app had reached a milestone of one billion users (a huge achievement considering the platform was launched as a simple photo-sharing app less than a decade ago). And the second, far more important announcement was the unveiling of IGTV (abbreviation of Instagram TV), a new complementary app/feature for watching long-form, vertical videos on Instagram.

The Increasing Influence of Dark Social (What Marketers Need to Know)

Dark social is a concept that you can no longer ignore. In this article, we'll explain what dark social is, its increasing influence on content sharing and web traffic, and finally, reveal a simple method in which to track website traffic from the most common dark social sources...

How to Use Facebook Groups for Business: The Complete Guide

Do you have a Facebook group for your business? If not, do not wait further to leverage the power of the largest social media network in the world...

How to Get Your Facebook Page Verified: A Step-by-Step Guide

Getting your Facebook page verified is a great way to establish trust and credibility. The verified badge shows your audience that your business is authentic and also helps it rank higher in search engine result pages (SERPs)...

10 Best Snapchat Accounts to Follow for Marketing Inspiration

When Snapchat was first launched in 2011, it was mostly targeted towards teens. But over the past few years, Snapchat has evolved into a powerful business app, offering a lot of opportunities for brands and marketers to reach out to a unique set of audience.

Best Times to Post on Social Media [Infographic]

What are the best times to post on social media? The science of social timing is key to getting more traffic and engagement. Here's what you need to know!

How to Advertise on Snapchat: A Detailed Guide to Snapchat Advertising

With 166 million active users who, on average, open the app over 18 times a day, Snapchat has a highly engaged user base which is largely untapped by marketers. In this guide to Snapchat advertising, you'll learn how to advertise on Snapchat and create your first Snap ad using Snapchat Ad Manager.

19 Best iPhone Apps for Marketing Professionals to Create Epic Content

Want to create epic content from your iPhone? Here's a list of 19 amazingly useful iPhone apps for marketing professionals to create high-quality content.
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