Social Media Marketing

Check out our in-depth review and walkthrough of Shorby—a tool that allows you to side-step Instagram's 'one link in bio' limitation and boost conversions.

Are you an expert on Facebook ads? Let our Facebook ads quiz decide. Answer these 15 questions to test your knowledge of Facebook ads.

Do you think you know all the popular hashtags? Take this #Hashtag quiz to find out and to test your knowledge of trending hashtags.

As a social media marketer, your work life can get a bit hectic and you can get easily overwhelmed by a multitude of tasks at hand. Which is why you need to use the right apps and tools to make your work a bit more organized.

Wondering how to make the best use of Google Tag Manager to track traffic and conversions on your website? We've got you covered. In this article, you'll learn everything you need to know about Google Tag Manager. We'll also provide step-by-step tutorials for creating two of the most essential tags in Google Tag Manager: Google Analytics and Facebook Pixel.

Dark social is a concept that you can no longer ignore. In this article, we'll explain what dark social is, its increasing influence on content sharing and web traffic, and finally, reveal a simple method in which to track website traffic from the most common dark social sources...

Do you have a Facebook group for your business? If not, do not wait further to leverage the power of the largest social media network in the world...

Getting your Facebook page verified is a great way to establish trust and credibility. The verified badge shows your audience that your business is authentic and also helps it rank higher in search engine result pages (SERPs)...

What are the best times to post on social media? The science of social timing is key to getting more traffic and engagement. Here's what you need to know!

With 166 million active users who, on average, open the app over 18 times a day, Snapchat has a highly engaged user base which is largely untapped by marketers. In this guide to Snapchat advertising, you'll learn how to advertise on Snapchat and create your first Snap ad using Snapchat Ad Manager.