Social Media Marketing

Setting goals and targets for your business and measuring them is key to effective social media marketing. Without specific goals and targets, it's hard to understand how well your social media strategy is performing. In this article, we'll share 5 social media goals which you can set for your business to achieve great success in social media. For each of these goals, we'll also reveal which metrics to track and share how to measure the results.

While many marketers believe that social media and SEO operate separately, a healthy social media posture can also help your site get high search result rankings. Let’s look at some ways each factor affects the other.

Want to create epic content from your iPhone? Here's a list of 19 amazingly useful iPhone apps for marketing professionals to create high-quality content.

Do you use Facebook ads to drive traffic to your website? In this article, I'll reveal how you can start tracking Facebook ads more effectively in Google Analytics.

Getting your Facebook page verified is a great way to establish trust and credibility. The verified badge shows your audience that your business is authentic and also helps it rank higher in search engine result pages (SERPs)...

What are the best times to post on social media? The science of social timing is key to getting more traffic and engagement. Here's what you need to know!

Are you an expert on Facebook ads? Let our Facebook ads quiz decide. Answer these 15 questions to test your knowledge of Facebook ads.

Picture this scenario. You've worked incredibly hard to create an in-depth article for your blog. You're really proud of your work. This really is your...

Looking for the best marketing channels on YouTube? We have you covered. This list features the 15 best channels for marketers on YouTube.

Looking to level up your social media marketing game? Here are the 10 best social media marketing podcasts worth listening to.