Your Website Doesn’t Control Your Brand Narrative Anymore (AI Does, and It’s Reading Reddit)
Seer Interactive found one old review was shaping AI responses about their brand 67 times in three months. Here's how third-party citations now drive AI visibility more than your own website.
Google Doesn’t Need Your Website Anymore (And It Has the Receipts to Prove It)
Google's Universal Commerce Protocol lets shoppers buy without visiting your site. A new patent goes further, letting AI replace your landing page entirely. Here's what marketers need to know.
Google’s Search Monopoly Is a Myth (Here’s What the Data Actually Shows)
You've been told Google owns 90% of search. New research across 41 platforms tells a very different story, and it changes everything about where your buyers actually find you.
Why ChatGPT Ads Are the Fastest-Growing Ad Channel You’re Not Measuring Yet
ChatGPT Ads hit $100M in just six weeks with 600+ advertisers. Here's what makes this ad channel different, and why your existing attribution model can't track it.
Inside GA4’s New AI Assistant Channel: What It Tracks and What It Misses
Google just added an AI Assistant channel to GA4's Default Channel Group. Here's what it tracks, what it misses, and the gaps you need to close before competitors do.
Why Reddit Is the Most Important Brand Surface You Don’t Control
Reddit threads now appear in Google Business Profiles, AI Overviews, ChatGPT, and Perplexity. One thread can shape your brand across six discovery surfaces. Here's what to do.