SiteGuru Review & Tutorial: The Best SEO Audit Tool on AppSumo?

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Featured graphic for 99signals article ‘SiteGuru Review & Tutorial’ showing text ‘Fix Your SEO in Minutes’ above SiteGuru logo with green rocket and screenshot of SEO report dashboard on green background.

If you’re looking for a no-BS SEO audit tool that actually tells you what to fix (and how), SiteGuru is hands down one of the best AppSumo deals available right now.

You get lifetime access to SiteGuru for just $79, with no subscriptions, no limitations (unless you’re running a massive site), and no fluff.

In this post, I’ll explain what SiteGuru does, why I think it’s one of the best value-for-money SEO tools on AppSumo, and walk you through a full video tutorial so you can see it in action before you decide.

👉 Grab SiteGuru on AppSumo (Lifetime Access for $79)

What is SiteGuru?

SiteGuru

SiteGuru is a full-blown SEO audit tool that gives you clear, prioritized tasks every week to improve your website. It pulls data from Google Search Console and Google Analytics, analyzes every page on your site, and then gives you two things:

  1. A high-level dashboard showing your technical SEO health
  2. A practical content SEO to-do list — missing titles, duplicate meta descriptions, orphaned pages, slow-loading URLs, internal link issues, and more

You don’t need to set anything up. You just connect your GSC and GA accounts, and SiteGuru takes care of the rest.

Why I Recommend SiteGuru

Here’s what genuinely stood out to me:

  • Clear separation between technical and content SEO
    This is one of the few tools that makes that distinction obvious. You get two separate to-do lists — one focused on fixing technical issues, and another focused on improving content. No overlap, no confusion.
  • Keyword insights that actually matter
    SiteGuru highlights low-hanging fruit based on actual CTR data from Search Console. You’ll see which pages are underperforming and which keywords you can focus on to improve clicks. No fluff, just clear opportunities.
  • Missed clicks report
    This is one of my favorite features. SiteGuru shows you where you’re getting impressions but no clicks, and tells you how to fix it.
  • Google Update impact
    There’s a dedicated section that lets you measure how your traffic was affected by Google’s core updates. You pick the update date and instantly see what changed.
  • Exportable reports
    You can export everything into Word or CSV, which is great if you manage clients or want a clean internal report.

SiteGuru Lifetime Deal on AppSumo

Here’s what you get with the $79 plan (Tier 1):

  • Lifetime access to SiteGuru
  • 1 website (up to 500 pages)
  • Full technical + content audit suite
  • Keyword tracking and CTR insights
  • Custom report builder
  • Unlimited users
  • White-label reporting
  • Weekly site crawls and updated to-do lists
  • 60-day money-back guarantee via AppSumo

👉 Grab the deal here

Want to audit more websites?

Here are the other stacking options:

  • $158 – Tier 2 (2 Codes)
    2 websites (up to 1,000 pages total)
  • $237 – Tier 3 (3 Codes)
    3 websites (up to 1,500 pages total)
  • $316 – Tier 4 (4 Codes)
    4 websites (up to 2,000 pages total)

Each code adds another active website slot and increases the total page limit.

👉 Lock in your SiteGuru lifetime plan

Hands-On Tutorial: How to Use SiteGuru

The video above walks you through the complete SiteGuru experience, from setting up your site and connecting your Google accounts, to using the dashboard to identify real SEO opportunities, improve CTR, track Google updates, and export custom reports.

Prefer reading? Keep scrolling for a full breakdown of each step.

1. Setup & Dashboard Overview

Add your website, connect Google Search Console and Google Analytics, and SiteGuru immediately begins its scan. The dashboard shows you your site’s overall health and two dedicated to-do lists — one for technical SEO, the other for content SEO.

2. Technical SEO Audit

Checks for indexing issues, page speed problems, duplicate meta tags, broken links, unlinked pages, and Core Web Vitals. Every issue comes with clear explanations and steps to fix it.

3. Keyword Tracking & Low-Hanging Fruit

Identifies underperforming keywords based on impressions and clicks. Surfaces easy-win content opportunities so you can optimize existing pages without creating new ones.

4. CTR Report & Missed Clicks

SiteGuru helps you identify pages that are getting plenty of impressions in Google Search but very few clicks. This usually means your title tags or meta descriptions aren’t compelling enough to drive clicks.

The report highlights these underperforming pages so you can focus on rewriting metadata where it matters most. It’s one of the fastest ways to boost traffic without publishing anything new.

5. Google Update Impact

This is hands down one of SiteGuru’s most underrated features.

If you’ve ever suspected that a Google Core Update tanked your traffic but didn’t know where to start, this tool gives you instant clarity.

You can choose a specific update, like the June 2025 Core Update, and instantly compare your traffic before and after it rolled out. It highlights which pages gained or lost visibility, how clicks and impressions shifted, and whether your site was affected at all.

No digging through GSC reports. No guesswork. Just a clear before/after snapshot that helps you take action faster.

6. Custom Report Builder

Export client-ready SEO reports with your own branding. You can download reports in Word, CSV, or HTML format, making them easy to customize, share, or present during client meetings.

The layout is clean, professional, and easy to understand, which makes it especially useful if your clients aren’t SEO-savvy.

👉 Grab the SiteGuru Lifetime Deal Now

Pro Tips for Getting the Most Out of SiteGuru

  • Let SiteGuru handle weekly scans — no manual triggers needed
  • Act on “low-hanging fruit” first — these are quick SEO wins
  • Use the CTR report to tweak pages already ranking
  • Use the Google update tool to isolate impact and recovery
  • Export clean reports for stakeholders or clients in minutes
  • Stack codes if you manage multiple sites or larger projects

Final Verdict: Is SiteGuru Worth It?

If you want clear, actionable SEO insights without paying for bloated tools every month, SiteGuru is 100% worth it.

It doesn’t overwhelm you with data. It just tells you what’s wrong, why it matters, and how to fix it week after week. That alone makes it more usable than 90% of SEO tools out there.

For $79, you’re getting lifetime access to a platform that helps you:

  • Stay on top of technical and content SEO
  • Discover missed opportunities from your own GSC data
  • Track Google updates
  • Export clean, client-ready reports
  • And actually improve rankings without overthinking it

If you’re running a content site, managing clients, or just want to keep your site healthy without getting lost in spreadsheets, this is one of the best SEO investments you can make.

👉 Grab the SiteGuru lifetime deal on AppSumo before it sells out

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