Google's Search Monopoly Is a Myth (Here's What the Data Actually Shows)

Google’s Search Monopoly Is a Myth (Here’s What the Data Actually Shows)

You've been told Google owns 90% of search. New research across 41 platforms tells a very different story, and it changes everything about where your buyers actually find you.
Google Doesn't Need Your Website Anymore (And It Has the Receipts to Prove It)

Google Doesn’t Need Your Website Anymore (And It Has the Receipts to Prove It)

Google's Universal Commerce Protocol lets shoppers buy without visiting your site. A new patent goes further, letting AI replace your landing page entirely. Here's what marketers need to know.
Mount AI: The Traffic Spike-and-Crash Pattern That's Wrecking AI-First Websites

Mount AI: The Traffic Spike-and-Crash Pattern That’s Wrecking AI-First Websites

There's a new cautionary shape showing up in Google Analytics dashboards across the SEO world. It looks like a mountain, sharp ascent on the left, cliff-face drop on the right, and practitioners have started calling it "Mount AI."
How to Create Editorial Style Guidelines for Your Blog

How to Create Editorial Style Guidelines for Your Blog

You can also start building and scaling your inbound customer acquisition efforts by hiring multiple writers. However, your blog will flop if they don't create top-notch content. That's where editorial style guidelines come in; you need a well-written one for your team to create content that meets your needs.
Semrush AI Visibility Toolkit Review: Does It Deliver?

Semrush AI Visibility Toolkit Review: Does It Deliver?

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Unbiased review of Semrush’s AI Visibility Toolkit. Learn if its AI-powered insights justify the extra cost for serious marketers.
Featured graphic for 99signals article ‘7 Best AI SEO Tools to Boost Your Rankings’ showing illustration of woman at laptop with SEO on screen, surrounded by AI, graphs, and ranking icons.

7 Best AI SEO Tools to Boost Your Rankings (Tried and Tested)

Discover 7 powerful AI SEO tools I’ve personally tested to boost rankings, optimize content, and streamline your entire SEO workflow.
Semrush vs Mangools: Which SEO Tool is Better?

Semrush vs Mangools: The Ultimate SEO Tool Face-Off

Struggling to decide between Semrush and Mangools? This in-depth Semrush vs Mangools comparison post will make that decision easier for you.
Serpstat vs Ahrefs

Serpstat vs Ahrefs: Which SEO Tool Is Better?

Confused between Serpstat and Ahrefs? Read on to find out which SEO tool offers better features for you.
SE Ranking Review

SE Ranking Review: Top SEO Platform for Digital Agencies

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Discover why digital agencies consider SE Ranking as the ultimate all-in-one SEO platform in this in-depth review.
20 Questions to Ask Potential SEO Clients

20 Questions to Ask Potential SEO Clients

Do you run an inbound marketing agency and offer SEO services to your clients? Then it's highly recommended that you have a questionnaire to evaluate the customers you choose to work with.