Twitter is shutting down Vine, its standalone short-form video app.
The announcement was made by Vine on its official Medium account earlier today (excerpt below):
“Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app. Nothing is happening to the apps, website or your Vines today. We value you, your Vines, and are going to do this the right way. You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.”
However, the announcement didn’t include any explanation as to why Twitter had taken this decision; it only stated that Twitter would make an official announcement via its official Twitter account and blog and discuss future plans as to what comes next.
Vine co-founder Rus Yusupov is clearly not happy with Twitter’s decision. He just tweeted this:
Don’t sell your company!
— Rus (@rus) October 27, 2016
Rumors are that Twitter took this drastic step because it wants to focus more on its Periscope product and live-streaming.
Twitter acquired Vine back in 2012 and at one point had 200 million active users. In recent times, Vine has struggled to regain its popularity and apps such as Snapchat and Instagram have stolen its limelight.