With 166 million active users who, on average, open the app over 18 times a day, Snapchat has a highly engaged user base which is largely untapped by marketers. In this guide to Snapchat advertising, you'll learn how to advertise on Snapchat and create your first Snap ad using Snapchat Ad Manager.
Want to create epic content from your iPhone? Here's a list of 19 amazingly useful iPhone apps for marketing professionals to create high-quality content.
With 700 million monthly active users, Instagram has twice as many users as Twitter. One of the main reasons behind this phenomenal growth in users has been the launch of Instagram Stories which now has 200 million daily active users, surpassing Snapchat's 161 million daily active users.
On June 20, Instagram made two big announcements: the first announcement was that the app had reached a milestone of one billion users (a huge achievement considering the platform was launched as a simple photo-sharing app less than a decade ago). And the second, far more important announcement was the unveiling of IGTV (abbreviation of Instagram TV), a new complementary app/feature for watching long-form, vertical videos on Instagram.