SEO News Roundup [July 2018 Edition]: Google’s Speed Update, URL Inspection Tool and More

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SEO News Roundup by 99signals - July 2018 EditionWelcome to the July 2018 edition of our SEO News Roundup, a segment at 99signals where we showcase some of the top news stories that are doing the rounds in the world of SEO.

This article will be updated as and when we stumble upon trending SEO news stories, so be sure to bookmark this page to revisit at a later date.

Top SEO News Stories in July 2018

#1 Google Rolls out the “Speed Update” for All Users

Google’s “speed update” is finally here. Starting July, page speed will be a ranking factor for mobile searches. Until now, page speed was a ranking factor only for desktop searches.

Earlier this year, Google made an announcement that speed update would be rolled out in July and now the speed update is here, right on time.

This algorithm update will only “affect pages that deliver the slowest experience to users and will only affect a small percentage of queries,” as per Google.

So for now, it will only impact websites which are noticeably slow on mobile devices.

Need some tips on how to increase your site speed? Check out our in-depth article on this topic by clicking here.

Source: Search Engine Journal

#2 Google’s URL Inspection Tool in Google Search Console is Now Available for All Users

A few days ago, Google announced on Twitter that the URL inspection tool would now be available to all users in Google Search Console.

The URL inspection tool lets you check a specific URL on your website to see the status of how Google search sees that URL. It will show the last crawl date, status of the last crawl, any crawling or indexing errors and the canonical URL for that page. It will show if the page was successfully indexed, any AMP errors, structured data errors and indexing issues.

Click here to access this tool in Google Search Console.

Source: Search Engine Land

#3 Google My Business Insights Adds Queries Used to Find Your Business

There are more changes coming soon to Google My Business (GMB). As per Search Engine Land, GMB is rolling out a new report in the Insights section of the console that is designed to show businesses how people are searching within Google Maps or Google Search to find your local listings.

Source: Search Engine Land

#4 AMP Stories Upgraded to Version 1.0

In February, Google launched AMP Stories, an Instagram-like visual storytelling format for the open web. AMP Stories are powered by Accelerated Mobile Pages (AMP) technology and enable the creation of visual content that is fast, open, and user-first.

Here’s an example of an AMP Story:

AMP Stories

Unlike Instagram or Snapchat stories which appear on social networks, AMP stories will solely exist on a publisher’s website. This means they will show up in search results.

AMP Stories have now been upgraded to version 1.0 which will include new features such as monetization capabilities. The latest version of AMP stories is available from July 18 and publishers can upgrade any existing AMP stories to version 1.0 using this migration guide.

Source: Search Engine Journal

We’ll update more SEO news stories as and when they occur. 

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