It’s official. Last week, Google confirmed that it will start penalizing websites that use intrusive popup ads and full-page interstitials. (via Social Media Week)
According to Google, the following 3 techniques make content less accessible to a user:
- Showing a popup that covers the main content as soon as users lands on the page through search results.
- Displaying a standalone interstitial that the user has to dismiss before accessing main content on the page.
- Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content is “under the fold”.
If Your Mobile Site Has Popup Ads, Google Will Penalize You https://www.99signals.com/mobile-site-popup-ads-google-will-penalize/ @99signalsblog
There are a few exceptions to the rule above. These include interstitials for legal obligations such as for cookie usage or age verification, easily dismissible banners that use a small amount of screen space, and login dialogs on sites where content is not publicly indexable.
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If your website has interstitials or intrusive popup ads, it’s best you disable them for the mobile version of your site.
To learn more about building a 100% mobile-optimized website, check out this comprehensive guide.