In today’s world of commerce, there’s one thing that all business owners no matter the size or the industry need: a website.
A website serves as your calling card. It lets the world know that your business exists, what it offers, and how it can benefit potential customers. Without a website, you could stand to lose a great deal of business because many people simply won’t know that it’s there and could fill their needs!
While having a website is an absolute must, you need to make sure that it is keeping up with the ever-changing demands of today’s consumers. Technology is constantly evolving, which means that shoppers are more demanding. Not only do they want to find what they are looking for online, but they want to do business with organizations that present themselves in a professional manner.
In other words, if you can’t recall the last time you updated your website (or if you never have), it’s time to consider a redesign.
Here’s a look at some of the biggest reasons why you really need to invest in redesigning the website for your brick and mortar business.
Many Shoppers Start Their Searches for the Products and Services They Need Online
The Internet provides consumers with instant access to the products and services that they are looking for. A quick search on Google, Yahoo, or any other search engine will reveal tons of products and services that meet the needs of consumers.
With that said, if your website hasn’t been redesigned and updated to feature the latest innovations that your brick and mortar business has to offer, you could stand to lose a tremendous amount of business. Why? Because so many people simply won’t know that your business is there, what it’s all about, and what it can do for them.
By redesigning your website, you can ensure that both existing and potential customers can find your business. They’ll also be able to see what it is that your business is all about, what it has to offer them, and customer reviews. In other words, it can help them determine if your brick and mortar business is the right choice for their needs.
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You Only Get One Chance to Make a First Impression
There are literally millions of websites out there. No matter what type of business you run – even if it’s the most unique business you can think of – chances are that there are several if not hundreds or even thousands of companies that are just like yours.
In order to stand ahead of the competition, your website needs to make a great first impression. Brad Dery of NDS Digital explains, “If it looks outdated, if it loads slowly, and if it isn’t mobile-friendly, chances are your potential customers are going to click right off your site and look to someone else who has a more attractive, user-friendly website.”
To attract customers and to win their business, you really need to make a great first impression. By redesigning your website, you can ensure that it will WOW your visitors and entice them to do business with you.
Make it a Conversion Machine
Even if your website is getting tons of traffic, it really isn’t serving any purpose if it isn’t creating conversions. The ultimate goal of a website is to encourage visitors to choose your company to do business with. If your site is antiquated, outdated, and just looks like it’s old, it’s not going to convert for you.
If you invest in a redesign of your website, you can dramatically improve your conversion rate. Why? Because your site will make a much greater first impression of your business, visitors will actually be able to determine that your business is useful for their needs, and the updated design and calls-to-action will make it easier for them to enter your sales funnel.
It’s a fact that newly designed websites have a higher conversion rate than outdated sites, from both paid traffic and organic search traffic sources. As a result, you will spend a lot less on your advertising spend and put a lot more money in your pocket.
There’s no doubt about it — If you want to increase your conversions, then you’re definitely going to want to invest in having your website redesigned.
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Your website serves as the connection between your brick and mortar business and potential customers. It lets people that are considering making a purchase more easily find your business. And, once they find it, it helps convert them into paying customers.
If you want to get the most out of your website, consider investing in a redesign. The improved conversions alone will more than pay for the redesign.