KWFinder Review: Find Long Tail Keywords in Any Niche


KWFinder Review: Find Long Tail Keywords in Any NicheThe importance of keyword research in SEO cannot be overstated. Ranking for the right keywords can make or break your website. By researching the keyword demand and trends in your niche, you can find out what terms and phrases you should target and also learn a lot about the kind of visitors you can expect.

So how do you master this important skill in SEO? By using top-notch keyword research tools that can assist you in identifying keyword opportunities to target. And one such tool is KWFinder – a popular SEO tool that allows you to conduct high-level keyword research and helps your website reach its full potential. Over the last few years, KWFinder has quietly grown in popularity and has become the de facto keyword research tool for many SEO professionals.

But does it live up to the hype? That’s what we are going to find out in this in-depth review of KWFinder.

In this KWFinder review, we’ll examine the tool’s various features, its pricing plans, and also evaluate the tool on other parameters like ease of use, customer support, and overall online sentiment around the product.

What is KWFinder?

KWFinder is a cloud-based keyword research tool that helps you generate the perfect keyword ideas that you can use on everything from blog posts, website content, landing pages, and copy on PPC ads. Launched in August 2014 by Peter Hrbacik, KWFinder has quickly become one of the most popular and reliable keyword research tools in the market.

Since then, the team has continued to improved upon its flagship tool, has added 3 more tools to its portfolio, and rechristened their company as Mangools which is basically the managing hub for all the SEO tools offered by the company.

Mangools Package - KWFinder Review

So a subscription to Mangools now includes access to the following 4 SEO tools:

  • KWFinder – Keyword research tool that can be used for short and long tail keyword research
  • SERPChecker – Google SERP competitor analysis tool providing 45+ SEO metrics
  • SERPWatcher – Rank tracking tool built with focus on effectivity and ease of use
  • LinkMiner – Backlink checker tool with a database of 8 trillion backlinks.

All of these tools are cloud-based, super fast, and extremely easy to use.

For this review, our main focus will be on their flagship tool which is KWFinder.

Click here to start using KWFinder for free (Free account includes 5 lookups/day and 50 keyword suggestions per search)

KWFinder Pricing Plans

As mentioned earlier, KWFinder is part of a package of 4 Mangools SEO tools. The 3 other tools in the package are SERPChecker, SERPWatcher, and LinkMiner. So essentially you are getting 4 SEO tools for the price of one.

KWFinder Pricing Plans - Annual Pricing

Here are the pricing plans if you decide to opt for annual payment:

  • Mangools Basic – $29.90/mo
  • Mangools Premium – $39.90/mo
  • Mangools Agency – $79.90/mo

By opting for an annual package, you can save up to 40% on your total bill.

Here are the pricing plans if you decide to make monthly payments:

  • Mangools Basic – $49/mo
  • Mangools Premium – $69/mo
  • Mangools Agency – $129/mo

This table illustrates what’s included in all 3 plans:

Mangools Pricing Plans ComparedBasicPremiumAgency
KWFinder (Keyword Research)
Keyword searches/day1005001200
Keyword suggestions/search200700700
SERPChecker (SERP Analysis)
SERP lookups/day1005001200
SERPWatcher (Rank Tracker)
Tracked Keywords2007001500
Tracked domainsUnlimitedUnlimitedUnlimited
Rank updatesDailyDailyDaily
LinkMiner (Backlink Analysis)
Backlink rows/day2000700015000
Account management1 login3 logins10 logins
Visit Mangools to Sign upVisit Mangools to Sign upVisit Mangools to Sign up

Choosing a plan will depend on your current requirement. If you are a small business owner or blogger, then the basic plan should be sufficient for all your keyword research needs. The premium and agency plans come with higher limits, so depending on your needs, you can opt for either one of these plans. If you’re an agency owner with a large team, then the Mangools agency plan is tailor-made for you as you can have 10 simultaneous logins on your account.

Opting for annual payment will indeed save you a lot of money. So if you’ve already used KWFinder in the past and are impressed with the overall results, I suggest you opt for the annual package.

If you’re an SEO beginner and would like to try KWFinder (and the whole Mangools product suite) for a few days before you decide to take the plunge, then go for any of the monthly plans. You could also use the free plan to test some of the key features of the tool (discussed in the next section). The free account includes 5 lookups/day and 50 keyword suggestions per search.

Click here to register your free KWFinder account and follow the instructions below to activate your account:

Enter your details on the registration page. Once you’ve done that, you’ll be taken to the pricing page. Scroll below the pricing table to find an option for using KWFinder for free.

KWFinder Free Account

Hit the ‘Continue free’ button to start using your free KWFinder account.

In the next section, we’ll explore some of the key features of KWFinder.

Key Features

Here are some of the key features of KWFinder:

1. Find Hidden Long Tail Keywords

Long tail keywords are the bee’s knees of the SEO world at the moment. KWFinder makes it easy to find new long tail keywords for any niche.

To get started, login to your KWFinder dashboard and type in your main seed keyword and hit the button “Find keywords” to start your keyword search. To get more specific, you can select location and language before starting the search.

KWFinder Review - Dashboard

Within a few seconds, KWFinder will return with a comprehensive report which includes various keyword ideas for the seed keyword. In addition to this, you’ll also find the following SEO metrics to help you arrive at the right keywords:

  • Search Volume Trend – search volume trend in last 12 months.
  • Monthly Search Volume – average monthly search volume in the last 12 months
  • Average CPC – average cost per click in Google Adwords
  • PPC Competition – level of competition in PPC in Google Adwords. (Min = 0, Max = 100)
  • Keyword SEO Difficulty – calculated as the average Link Profile Strength (LPS) of URLs ranking in the 1st Google SERP. (Min = 0, Max = 100)

KWFinder - Keyword ReportOn the right side of the report, you’ll be able to view the Keyword SEO Difficulty of the seed keyword as well as a graph on its monthly search volume. Below that, you’ll be to see the Google search results for the seed keyword and see all the pages that are ranking for the target keyword. You can analyze these SERP results to determine what strategy you need to use to overcome your competitors.

2. Organize Keywords with Keyword Lists

When you’re planning your keyword strategy, you’d want to be as organized as possible to make sense of the data being presented to you. This is where Keywords Lists in KWFinder can help you in effective keyword management.

Once you’ve entered your seed keyword, you’ll find tons of keyword ideas from the report that is generated. Just select the keywords you wish to target and hit the “Add to list” button at the bottom.

Keyword Management - KWFinder

Enter a suitable name for the list and then hit “Create list and add keyword” to create your keyword list.

Keyword Lists in KWFinder

This will save your keyword research and you can access your keyword lists any time. Furthermore, the keyword lists can be exported, renamed, or even deleted.

3. Get Localized Results for Local Keywords

If you run a local business, then it’s important that you nail down your local SEO. KWFinder can help you do that by giving you precise local search volume and all other metrics for local keywords.

Furthermore, the tool comes with thousands of locations you can base local keyword research on.

4. Get Accurate Keyword Difficulty

All keyword research tools reveal one major metric for keyword optimization. And that metric is Keyword Difficulty. Keyword Difficulty (KD) is an estimation of how hard it would be to rank well organically for a keyword. A KD score of above 80 indicates high difficulty, 60-80 is medium difficulty, and below 60 indicates low difficulty.

Keyword Difficulty - KWFinder

KWFinder’s keyword difficulty metric is one of the most accurate on the market. The calculation is based on SEO rank made of first Google SERP. It takes into account the link profile and selected Moz metrics of each URL. You can find detailed information on SEO Keyword Difficulty in this Mangools blog post.

5. Use Autocomplete and Questions Features for More Keyword Ideas

You can use KWFinder’s Autocomplete and Questions features to generate even more unique keywords.

KWFinder Features

When you use the Autocomplete feature, KWFinder will take the main seed keyword to prepend and append it with different words. Consequently, it will generate hundreds of suggested keywords in a couple of seconds. Similarly, when you select questions features, KWFinder will prepend the main seed keyword with question words.

Customer Support

The quality of customer support plays an important role in retaining users. This is especially true in case of SEO software products like KWFinder where there are bound to be several questions from the community.

KWFinder does a decent job with customer support. They have an extensive knowledge base where you can learn basic as well as advanced features of the tool and enhance your keyword research skills. For payments and usage related questions, you can check their FAQs section. You can even check out their SEO academy to hone your SEO skills. Beginners and advanced users alike will find something new to learn in the academy. Furthermore, you can find a plethora of useful content on their blog which they update on a regular basis.

Mangools SEO Academy - KWFinder Review

In addition to all this, if you ever stumble into a problem while using the tool, you can drop an email to the Mangools team by opening the chat widget at the bottom right corner of the dashboard and you’ll receive a prompt response to your query.

Customer Feedback and Reviews

Since its inception in 2014, KWFinder has built a solid reputation in the SEO community, owing to the tool’s phenomenal capabilities of unearthing hundreds of long tail keyword opportunities. If you visit the website’s testimonials section, you’ll find customer testimonials from inbound marketers, business owners, and SEO consultants who have been impressed with the tool’s features and functionality.

KWFinder - Customer Reviews

KWFinder has also garnered rave reviews and ratings from authority websites such as PCMag, Authority Hacker, and woorkup.

Final Verdict

Keyword research is one of the most important aspects of SEO and you should be completely focused towards finding the right keywords to drive traffic to your website. Without the right tools to guide you in your effort, you may spend countless hours of your day doing keyword research.

By using a top-notch tool like KWFinder, you can master keyword research and do so in less time than you think. For basic and advanced keyword research, KWFinder is more than capable of being your go-to tool. Once you start exploring KWFinder’s various features, you’ll find yourself relying on it more and more to assist you with all aspects of your short and long tail keyword research.

Register your free KWFinder account (Free account includes 5 lookups/day and 50 keyword suggestions per search)

Hope you found this review useful. Please do us a favor and share it on Twitter using the link below and on other social channels using the social bar on the left.

[ctt template=”3″ link=”fBY1d” via=”yes” nofollow=”yes”]KWFinder Review: Find Long Tail Keywords in Any Niche[/ctt]

Related Articles

The Ultimate Blogging Toolkit eBook Download

Ease of Use
User Feedback and Reviews
Customer Support
Sandeep Mallya is the Founder & CEO of Startup Cafe Digital, an award-winning digital marketing agency in Bangalore, India. He is an active member of the startup community, having worked with several early-stage startups and accelerators. 99signals is Sandeep's online marketing blog. The blog currently features 200+ in-depth articles, how-to guides, and hacks on a wide range of online marketing topics such as SEO, social media marketing, content marketing, blogging, and more.
kwfinder-reviewWithout the right tools to guide you in your effort, you may spend countless hours of your day doing keyword research. By using a top-notch tool like KWFinder, you can master keyword research and do so in less time than you think. For basic and advanced keyword research, KWFinder is more than capable of being your go-to tool. Once you start exploring KWFinder's various features, you'll find yourself relying on it more and more to assist you with all aspects of your short and long tail keyword research.


Please enter your comment!
Please enter your name here