The importance of keyword research in SEO cannot be overstated. Ranking for the right keywords can make or break your website. By researching the keyword demand and trends in your niche, you can find out what terms and phrases you should target and also learn a lot about the kind of visitors you can expect.
So how do you master this important skill in SEO? By using top-notch keyword research tools that can assist you in identifying keyword opportunities to target. And one such tool is KWFinder – a popular SEO tool that allows you to conduct high-level keyword research and helps your website reach its full potential. Over the last few years, KWFinder has quietly grown in popularity and has become the de facto keyword research tool for many SEO professionals.
But does it live up to the hype? That’s what we are going to find out in this in-depth review of KWFinder.
In this KWFinder review, we’ll examine the tool’s various features, its pricing plans, and also evaluate the tool on other parameters like ease of use, customer support, and overall online sentiment around the product.
What is KWFinder?
KWFinder is a cloud-based keyword research tool that helps you generate the perfect keyword ideas that you can use on everything from blog posts, website content, landing pages, and copy on PPC ads. Launched in August 2014 by Peter Hrbacik, KWFinder has quickly become one of the most popular and reliable keyword research tools in the market.
Since then, the team has continued to improved upon its flagship tool, has added 3 more tools to its portfolio, and rechristened their company as Mangools which is basically the managing hub for all the SEO tools offered by the company.
So a subscription to Mangools now includes access to the following 4 SEO tools:
- KWFinder – Keyword research tool that can be used for short and long tail keyword research
- SERPChecker – Google SERP competitor analysis tool providing 45+ SEO metrics
- SERPWatcher – Rank tracking tool built with focus on effectivity and ease of use
- LinkMiner – Backlink checker tool with a database of 8 trillion backlinks.
All of these tools are cloud-based, super fast, and extremely easy to use.
For this review, our main focus will be on their flagship tool which is KWFinder.
Click here to start using KWFinder for free (Free account includes 5 lookups/day and 50 keyword suggestions per search)
KWFinder Pricing Plans
As mentioned earlier, KWFinder is part of a package of 4 Mangools SEO tools. The 3 other tools in the package are SERPChecker, SERPWatcher, and LinkMiner. So essentially you are getting 4 SEO tools for the price of one.
Here are the pricing plans if you decide to opt for annual payment:
- Mangools Basic – $29.90/mo
- Mangools Premium – $39.90/mo
- Mangools Agency – $79.90/mo
By opting for an annual package, you can save up to 40% on your total bill.
Here are the pricing plans if you decide to make monthly payments:
- Mangools Basic – $49/mo
- Mangools Premium – $69/mo
- Mangools Agency – $129/mo
This table illustrates what’s included in all 3 plans:
|Mangools Pricing Plans Compared||Basic||Premium||Agency|
|KWFinder (Keyword Research)|
|SERPChecker (SERP Analysis)|
|SERPWatcher (Rank Tracker)|
|LinkMiner (Backlink Analysis)|
|Account management||1 login||3 logins||10 logins|
|Visit Mangools to Sign up||Visit Mangools to Sign up||Visit Mangools to Sign up|
Choosing a plan will depend on your current requirement. If you are a small business owner or blogger, then the basic plan should be sufficient for all your keyword research needs. The premium and agency plans come with higher limits, so depending on your needs, you can opt for either one of these plans. If you’re an agency owner with a large team, then the Mangools agency plan is tailor-made for you as you can have 10 simultaneous logins on your account.
Opting for annual payment will indeed save you a lot of money. So if you’ve already used KWFinder in the past and are impressed with the overall results, I suggest you opt for the annual package.
If you’re an SEO beginner and would like to try KWFinder (and the whole Mangools product suite) for a few days before you decide to take the plunge, then go for any of the monthly plans. You could also use the free plan to test some of the key features of the tool (discussed in the next section). The free account includes 5 lookups/day and 50 keyword suggestions per search.
Click here to register your free KWFinder account and follow the instructions below to activate your account:
Enter your details on the registration page. Once you’ve done that, you’ll be taken to the pricing page. Scroll below the pricing table to find an option for using KWFinder for free.
Hit the ‘Continue free’ button to start using your free KWFinder account.
In the next section, we’ll explore some of the key features of KWFinder.
Here are some of the key features of KWFinder:
1. Find Hidden Long Tail Keywords
Long tail keywords are the bee’s knees of the SEO world at the moment. KWFinder makes it easy to find new long tail keywords for any niche.
To get started, login to your KWFinder dashboard and type in your main seed keyword and hit the button “Find keywords” to start your keyword search. To get more specific, you can select location and language before starting the search.
Within a few seconds, KWFinder will return with a comprehensive report which includes various keyword ideas for the seed keyword. In addition to this, you’ll also find the following SEO metrics to help you arrive at the right keywords:
- Search Volume Trend – search volume trend in last 12 months.
- Monthly Search Volume – average monthly search volume in the last 12 months
- Average CPC – average cost per click in Google Adwords
- PPC Competition – level of competition in PPC in Google Adwords. (Min = 0, Max = 100)
- Keyword SEO Difficulty – calculated as the average Link Profile Strength (LPS) of URLs ranking in the 1st Google SERP. (Min = 0, Max = 100)
On the right side of the report, you’ll be able to view the Keyword SEO Difficulty of the seed keyword as well as a graph on its monthly search volume. Below that, you’ll be to see the Google search results for the seed keyword and see all the pages that are ranking for the target keyword. You can analyze these SERP results to determine what strategy you need to use to overcome your competitors.
2. Organize Keywords with Keyword Lists
When you’re planning your keyword strategy, you’d want to be as organized as possible to make sense of the data being presented to you. This is where Keywords Lists in KWFinder can help you in effective keyword management.
Once you’ve entered your seed keyword, you’ll find tons of keyword ideas from the report that is generated. Just select the keywords you wish to target and hit the “Add to list” button at the bottom.
Enter a suitable name for the list and then hit “Create list and add keyword” to create your keyword list.
This will save your keyword research and you can access your keyword lists any time. Furthermore, the keyword lists can be exported, renamed, or even deleted.
3. Get Localized Results for Local Keywords
If you run a local business, then it’s important that you nail down your local SEO. KWFinder can help you do that by giving you precise local search volume and all other metrics for local keywords.
Furthermore, the tool comes with thousands of locations you can base local keyword research on.
4. Get Accurate Keyword Difficulty
All keyword research tools reveal one major metric for keyword optimization. And that metric is Keyword Difficulty. Keyword Difficulty (KD) is an estimation of how hard it would be to rank well organically for a keyword. A KD score of above 80 indicates high difficulty, 60-80 is medium difficulty, and below 60 indicates low difficulty.
KWFinder’s keyword difficulty metric is one of the most accurate on the market. The calculation is based on SEO rank made of first Google SERP. It takes into account the link profile and selected Moz metrics of each URL. You can find detailed information on SEO Keyword Difficulty in this Mangools blog post.
5. Use Autocomplete and Questions Features for More Keyword Ideas
You can use KWFinder’s Autocomplete and Questions features to generate even more unique keywords.
When you use the Autocomplete feature, KWFinder will take the main seed keyword to prepend and append it with different words. Consequently, it will generate hundreds of suggested keywords in a couple of seconds. Similarly, when you select questions features, KWFinder will prepend the main seed keyword with question words.
The quality of customer support plays an important role in retaining users. This is especially true in case of SEO software products like KWFinder where there are bound to be several questions from the community.
KWFinder does a decent job with customer support. They have an extensive knowledge base where you can learn basic as well as advanced features of the tool and enhance your keyword research skills. For payments and usage related questions, you can check their FAQs section. You can even check out their SEO academy to hone your SEO skills. Beginners and advanced users alike will find something new to learn in the academy. Furthermore, you can find a plethora of useful content on their blog which they update on a regular basis.
In addition to all this, if you ever stumble into a problem while using the tool, you can drop an email to the Mangools team by opening the chat widget at the bottom right corner of the dashboard and you’ll receive a prompt response to your query.
Customer Feedback and Reviews
Since its inception in 2014, KWFinder has built a solid reputation in the SEO community, owing to the tool’s phenomenal capabilities of unearthing hundreds of long tail keyword opportunities. If you visit the website’s testimonials section, you’ll find customer testimonials from inbound marketers, business owners, and SEO consultants who have been impressed with the tool’s features and functionality.
KWFinder has also garnered rave reviews and ratings from authority websites such as PCMag, Authority Hacker, and woorkup.
Keyword research is one of the most important aspects of SEO and you should be completely focused towards finding the right keywords to drive traffic to your website. Without the right tools to guide you in your effort, you may spend countless hours of your day doing keyword research.
By using a top-notch tool like KWFinder, you can master keyword research and do so in less time than you think. For basic and advanced keyword research, KWFinder is more than capable of being your go-to tool. Once you start exploring KWFinder’s various features, you’ll find yourself relying on it more and more to assist you with all aspects of your short and long tail keyword research.
Register your free KWFinder account (Free account includes 5 lookups/day and 50 keyword suggestions per search)
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