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Traction: How Any Startup Can Achieve Explosive Customer Growth Paperback – 29 October 2015

by Gabriel Weinberg (Author), Justin Mares (Author)
4.5 4.5 out of 5 stars 1,860 ratings
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In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth

'Anyone trying to break through to new customers can use this smart, ambitious book'
Eric Ries, author of The Lean Startup

Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.

Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.

Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'
Seth Godin, author of Linchpin

Previous page
  1. Print length
    240 pages
  2. Language
    English
  3. Publisher
    Portfolio Penguin
  4. Publication date
    29 October 2015
  5. Grade level
    12 and up
  6. Dimensions
    15.3 x 1.8 x 23.4 cm
  7. ISBN-10
    0241242533
  8. ISBN-13
    978-0241242537
  9. See all details
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Review

Anyone-founders, managers, and executives-trying to break through to new customers can use this smart, ambitious book -- Eric Ries, author of The Lean Startup

The question every founder asks after shipping is always: how do I get traction? This book actually answers it -- Alexis Ohanian, cofounder of reddit

The entrepreneurs who walk out of our offices with term sheets walk into them with Traction. It's a pragmatic guide to solving the entrepreneur's number one challenge -- Fred Wilson, partner at USV

Traction is a critical guide for entrepreneurs looking to grow and scale their businesses ― Patrick Vlaskovits, bestselling author of The Lean Entrepreneur

This is a must-have, essential book if you want to be good at growth ― Aaron Ginn, Growth at StumbleUpon

Traction is an absolute must. The Bullseye Framework Gabe and Justin layout is probably the greatest tool in my catalog over the past year. Whether you are a seasoned entrepreneur or just getting started, Traction offers a framework that creates efficiency, clarity, and focus. Traction is equal to and should be read alongside The Lean Startup

― Adam Kearney, Founder & CEO, Saunter

Traction belongs on every startup founder's bookshelf. I'm buying copies for the CEOs of my current angel investments ― Kevin Dewalt, Angel Investor

A common question I get is: 'How do I know if my business is getting traction, or how do I get traction for my business, or how do I get users?' Traction answers all of these questions and more -- James Altucher, author of Choose Yourself.

About the Author

Gabriel Weinberg is the founder and CEO of the multi-billion dollar internet privacy company, DuckDuckGo. He contributes to a number of publications including Medium and is the co-author of Traction.

Product details

  • Publisher ‏ : ‎ Portfolio Penguin (29 October 2015)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 240 pages
  • ISBN-10 ‏ : ‎ 0241242533
  • ISBN-13 ‏ : ‎ 978-0241242537
  • Item Weight ‏ : ‎ 295 g
  • Dimensions ‏ : ‎ 15.3 x 1.8 x 23.4 cm
  • Country of Origin ‏ : ‎ United Kingdom
  • Net Quantity ‏ : ‎ 1.00 count
  • Customer Reviews:
    4.5 4.5 out of 5 stars 1,860 ratings

About the authors

Follow authors to get new release updates, plus improved recommendations.
Previous page
  1. Gabriel Weinberg

    Gabriel Weinberg

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Weinberg is the CEO & Founder of DuckDuckGo, the Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs. Since 2008, Weinberg has grown DuckDuckGo from a self-funded operation out of his dusty basement into a business with over $25 million in revenue and 50 employees across multiple continents.

    Weinberg is a serial entrepreneur who previously founded other Internet-related companies; he is also an active angel investor. He co-authored Traction: How Any Startup Can Achieve Explosive Customer Growth (Penguin Portfolio, 2015) and co-wrote a forthcoming book on mental models, Super Thinking. He was also on General Electric's four-member Digital Advisory Board for 2015.

    Weinberg holds a B.S. with honors from MIT in Physics and an M.S. from the MIT Technology and Policy Program. He has been profiled in The Washington Post and Fast Company, and is routinely quoted in leading print publications such as The New York Times and the Wall Street Journal. Weinberg is also a frequent TV commentator, appearing on CNN, CNBC, and CBS This Morning, among others. He resides with his wife and kids in Valley Forge, PA and is on twitter @yegg.

    See more on the author's page
  2. Justin Mares

    Justin Mares

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    Full content visible, double tap to read brief content.

    Justin Mares is the former Director of Revenue at Exceptional, a software company that Rackspace acquired for 8 figures in 2013. He has previously founded two startups (one acquired, one bust) and runs a growth meetup in San Francisco. You can find his writing on marketing and personal-development on his blog, justinmares.com.

    See more on the author's page
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Customer reviews

4.5 out of 5 stars
4.5 out of 5
1,860 global ratings
Traction - cracking product distribution during product market fit stage
4 Stars
Traction - cracking product distribution during product market fit stage
I came across this book in reading list of sequoia surge founders stack, it’s helpful for Startups in product market fit stage to build POV about prioritising distribution equally to product. The author is celebrated founder with his latest venture DuckDuckGo scaling to new heights against worlds biggest competition. He share case studies and examples relevant for both b2b businesses and b2c. What I like is simplicity of sharing basic known ideas but with impact which remove lot of biases not to try. Bull eye framework shared by author can be followed blindly :)
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Top reviews from India

Anamika chaudhary
5.0 out of 5 stars Practical and implementable advice for growth
Reviewed in India on 15 May 2020
Verified Purchase
If you are an early stage technology startup, i would definitely say this book is a MUST READ for you. I had researched quite a bit about how to grow our product but I think there was no mental model before reading this book as to how to approach it, what to start with, and why should I go for a particular traction channel. Along with the framework to decide among the various traction channels and an exhaustive list of all possible channels, I also found the examples, tools mentioned and case studies for each of these channels extremely useful.
One person found this helpful
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bragboy
4.0 out of 5 stars Very good
Reviewed in India on 28 December 2021
Verified Purchase
This book is really amazing for how to gain traction. However some of the traction channels are already known, this book clearly demarcates on what is the objective of each of them and also assists neatly with some proven results as to why that channel would pass or fail. The summary at the end of each channel would be something I would revisit many times. Overall a satisfying read.
2 people found this helpful
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Amjed
5.0 out of 5 stars I have read multiple books like "Lean startup"
Reviewed in India on 23 July 2016
Verified Purchase
A must read for startup founder.

I have read multiple books like "Lean startup", "Good to Great'. Before starting my startup, I thought it is not required to read. But I forgot the biggest problem how I will get the traction. We went back to the basics, stopped product development and worked on the traction.

This book mainly talks about think about how you will get traction from the product building stage itself and evaluate product depending on the traction. Listed all possible traction generation methods and experiment with all and keep the best.

One of the best advise which personally helped me is to while evaluating different business models/strategies it made me think - "How I will generate traction for this?, "Is cost of customer reaching is high?"

Must read ....
6 people found this helpful
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Yogesh Mishra
5.0 out of 5 stars Practical, To the point, a must-read book on growing a startup.
Reviewed in India on 20 February 2021
Verified Purchase
This is the most amazing book I have read on startup advice. It deals in detail with all the established growth (marketing) practices. Gives examples of successful implementation of those channels in various businesses by interviewing the founders of those startup or businesses.
A must read for anyone looking to startup or grow an existing business.
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Vaibhav Sharan
5.0 out of 5 stars The best book for unconventional ways to get customers
Reviewed in India on 4 March 2018
Verified Purchase
I really like how the book is written and who are its target customers. As a startup owner, I always find myself short of money whenever I think of acquiring customers. This book solves the problem to a great extent.

Any startup can get customers by advertising, but most of the customers won’t be loyal because they come to your product by seeing your ad. If they see your ad or see your product somewhere else also then chances of being loyal increases. Out of 24 methods in this book, 23 have high chances of getting loyal customers.
One person found this helpful
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Mayank Neralla
3.0 out of 5 stars An okay book for general purpose business growth & traction
Reviewed in India on 15 March 2022
Verified Purchase
I found that this book is pertaining mainly for the people who have digital marketing business, and is good for them. For general purposes it's an Okay book. But even though it is mainly meant for digital marketing business owners, the writing is good.
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Siddharth Puri
4.0 out of 5 stars Traction - cracking product distribution during product market fit stage
Reviewed in India on 26 July 2020
Verified Purchase
I came across this book in reading list of sequoia surge founders stack, it’s helpful for Startups in product market fit stage to build POV about prioritising distribution equally to product. The author is celebrated founder with his latest venture DuckDuckGo scaling to new heights against worlds biggest competition. He share case studies and examples relevant for both b2b businesses and b2c. What I like is simplicity of sharing basic known ideas but with impact which remove lot of biases not to try. Bull eye framework shared by author can be followed blindly :)
Customer image
Siddharth Puri
4.0 out of 5 stars Traction - cracking product distribution during product market fit stage
Reviewed in India on 26 July 2020
I came across this book in reading list of sequoia surge founders stack, it’s helpful for Startups in product market fit stage to build POV about prioritising distribution equally to product. The author is celebrated founder with his latest venture DuckDuckGo scaling to new heights against worlds biggest competition. He share case studies and examples relevant for both b2b businesses and b2c. What I like is simplicity of sharing basic known ideas but with impact which remove lot of biases not to try. Bull eye framework shared by author can be followed blindly :)
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3 people found this helpful
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ganesh
5.0 out of 5 stars Fantastic Book
Reviewed in India on 10 July 2022
Verified Purchase
I loved this book. One of the best books for a startup founder.
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Top reviews from other countries

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Mir
5.0 out of 5 stars This is a pretty good book on different kinds of traction channels
Reviewed in Canada on 5 August 2022
Verified Purchase
This book has helped me in 3 different ways:
1. It shows you how you can optimize traction channels for your product or service.
2. It provides detailed overview on different traction channels.
3. It provides steps on how to use the traction channels enable growth.
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H
5.0 out of 5 stars Excellent
Reviewed in the United States on 11 June 2022
Verified Purchase
This is an excellent book, well set out and very easy to read. A great summary of the avenues that are open to everyone who wants to grow their business whether you are a start up or a more mature business. This book is particularly useful for old schoolers like me who have had their head in the sand in regard to the huge web based opportunities that have changed so much over the last 10-15 years. I highly recommend this book.
4 people found this helpful
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Kampamba Chelu
5.0 out of 5 stars Small business
Reviewed in the United Kingdom on 25 November 2023
Verified Purchase
The information is outstanding for any small business or startup. I recommend it to anyone starting a business
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Magdalena
5.0 out of 5 stars super
Reviewed in Poland on 26 February 2023
Verified Purchase
good book
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Elisabeth
1.0 out of 5 stars Leuk maar gedateerd
Reviewed in the Netherlands on 26 October 2022
Verified Purchase
Als je nu nog wilt starten is dit boek misschien niet meer zo heeeeel handig.
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