Check any website's traffic with Traffic Analytics

Analyze your competitor's site traffic and enhance your own online strategy with this easy-to-use website analytics tool.

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Benchmark your website against
industry leaders

Deep dive into how top websites drive traffic, promote growth, and latch onto booming trends.

United States
  • United States
  • United Kingdom
  • Australia
  • Canada
  • Brazil
  • France
  • Germany
  • Japan
  • South Africa
  • United Arab Emirates
Domain Visits Desktop Share MoM YoY Main Traffic Source
Domain Visits Desktop Share MoM YoY Main Traffic Source
microsoftonline.com

368.42M

79.1%291.27M

3%

-8%

Referral

office.com

333.93M

69.9%233.38M

-3%

10%

Direct

live.com

304.69M

59.9%182.36M

5%

-7%

Direct

zoom.us

244.88M

75.0%183.72M

2%

-41%

Direct

instructure.com

228.06M

85.3%194.47M

-12%

-35%

Direct

Domain Visits Desktop Share MoM YoY Main Traffic Source
samsung.com

163.11M

10.9%17.76M

31%

-6%

Direct

xfinity.com

135.31M

41.7%56.49M

7%

-12%

Direct

t-mobile.com

104.18M

14.8%15.46M

12%

-36%

Direct

att.com

100.33M

32.3%32.40M

-4%

-26%

Direct

verizon.com

76.07M

32.7%24.84M

22%

-13%

Direct

Domain Visits Desktop Share MoM YoY Main Traffic Source
walmart.com

762.14M

18.8%143.00M

76%

-21%

Referral

ebay.com

462.12M

44.8%206.97M

7%

-27%

Direct

etsy.com

271.42M

37.1%100.57M

17%

-18%

Direct

bestbuy.com

247.75M

30.3%75.17M

88%

-30%

Direct

target.com

198.89M

34.9%69.38M

37%

-32%

Direct

Domain Visits Desktop Share MoM YoY Main Traffic Source
office.com

333.93M

69.9%233.38M

-3%

10%

Direct

paypal.com

307.78M

39.2%120.50M

11%

-18%

Direct

zoom.us

244.88M

75.0%183.72M

2%

-41%

Direct

discord.com

215.30M

61.1%131.56M

9%

2%

Direct

imgur.com

214.57M

17.1%36.79M

-2%

5%

Direct

Domain Visits Desktop Share MoM YoY Main Traffic Source
bing.com

671.88M

39.9%268.41M

2%

-15%

Direct

archiveofourown.org

547.78M

3.7%20.18M

1%

38%

Direct

netflix.com

264.69M

81.0%214.37M

4%

-21%

Direct

msn.com

245.75M

33.7%82.71M

21%

-4%

Direct

webtoon.xyz

217.70M

0.8%1.82M

-

72%

Direct

5 ways to get more website traffic

#1 Follow your
audience online

Track the browsing patterns of your competitor's website visitors—even after they've left their website. Showcase your products where potential customers will see it.

#2 Build upon your competitors' strategy

Examine which pages bring your rivals the most traffic, including hidden, promotional landing pages. Learn from their positioning and pricing, then test it on your own business.

#3 Improve your go-to-market tactics

X-ray your rival's traffic sources with an 8-channel breakdown! See if they're strong on paid search, referrals, and display ads, but weak on organic search, social, and email.

#4 Create a stronger content plan

Identify your competitors' top product pages and analyze the type of content that resonates with the audience you want to attract.

#5 Start using supply and demand insights

Use historical traffic data to detect your industry’s seasonal trends to plan upcoming promotions and offers accordingly.

Surge your website's traffic with
competitive intelligence

Traffic Analytics is a part of a larger competitive intelligence suite, bundled
together with the market's most powerful research tools.

Market Research

Benchmark your performance against key industry players and strategize new product launches based on the competitive landscape and market trends.

Competitor Monitoring

Monitor your rivals' online activities 24/7. Keep an eye on new website pages, advertising campaigns, and social media trends to spot changes in positioning, pricing, and products.

Audience Discovery

Gain a deeper understanding of how your target audience behaves online. Conduct audience research and discover partnership and ad placement opportunities with audience overlap insights.

Experience the advantage of an
award-winning analytics tool

1 / 4

"Semrush is our go-to source of competitive digital market information and our clients love it!"

Aaron Dicks
Aaron Dicks Managing Editor, Impression Digital

"This is a great overall rank tracking and competitive analysis tool, traffic analytics data also much more accurate than other platforms."

Orit M.
Orit M. Head of SEO, Retail

"I'm a big fan of the competitor analysis tools in general. Being able to offer clients with an overview of how well they're performing on a level playing field against their nearest competitors is great."

Matt C. Infinite PPC

Steer more traffic to your website with
Traffic Analytics by Semrush

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