Analyze the Keywords
of Your Competitors
to Win Them Over

Analyze your competitors' keywords
that you are not ranking for to discover
gaps in your SEO strategy.

Try For Free

TRUSTED BY

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New Keyword Opportunities in 3 Steps

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Enter Your Competitors

Specify up to 5 domains, subdomains, folders or URLs. Get a list containing all common and unique keywords they rank for.

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Choose Keyword Types

Switch between keywords for organic, paid search, and PLA. Mix keyword types, see how they intersect, and assess your SEO and PPC efforts.

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Check Opportunities

Discover the best new opportunities for you to get quick SEO and PPC wins. Create your own keyword masterlist to target and stay ahead of your competitors.

Spotting the Tiniest Keyword Gaps

Sort Keyword
Opportunities

Find keywords for which you don’t have rankings,
you rank lower than the competitors, your domain
ranks but competitors don’t, etc.

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See Overlapping Keywords

Use the keyword overlap chart to see the full picture
of how the competing keyword portfolios in your niche
are overlapping.

Use the Keyword
List for Your
Campaigns

Send the keyword list to Semrush Keyword
Manager to use in your campaigns.

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Spotting the Tiniest Keyword Gaps

Sort Keyword
Opportunities

graph

Find keywords for which you don’t have rankings,
you rank lower than the competitors, your domain
ranks but competitors don’t, etc.

See Overlapping Keywords

graph

Use the keyword overlap chart to see the full picture
of how the competing keyword portfolios in your niche
are overlapping.

Use the Keyword
List for Your
Campaigns

graph

Send the keyword list to Semrush Keyword
Manager to use in your campaigns.

Best
Digital Tool

Interactive Marketing Awards Florida 2019

Best SEO
Software Suite

European Search
Awards 2020

Best SEO
Software Suite

US Search
Awards 2019

Best SEO
Software Suite

UK Search
Awards 2019

Best Search
Software Tool

UK Search
Awards 2019