There's a famous line in The Godfather Part II which goes like this: Keep your friends close, but your enemies closer. This quote makes profound sense when you're studying your competition to arrive at the perfect online marketing strategy...
A few days ago, Gary Illyes of Google made an announcement about Google experimenting with mobile first index at Pubcon. Ever since that, there has been a lot of speculation about what it actually means. While Google made it clear...
On-Page SEO is perhaps the most critical part of improving your site's search traffic. Over the past few years, Google has released several algorithm updates (Penguin, Panda, and Hummingbird). Due to these updates, SEO experts all around the world have had to modify...
Have you ever abandoned a website because it was taking too long to load? I know I have. Sadly, Leo Tolstoy's famous quote "The two most powerful warriors are patience and time" doesn't apply online. Site speed is among Google’s top ranking factors and...
In this article, I'll explain what a featured snippet is and more importantly, share some techniques on how you can get your content up there.
SEMrush is a must-have tool in your SEO toolkit if you're serious about increasing organic traffic for your website. What started as a simple keyword research tool is now the preferred online marketing tool of marketing professionals around the world. SEMrush is...
When it comes to SEO, on-page SEO factors, link building, and keyword research always take precedence over technical SEO factors such as site structure. Surprisingly, site structure is often overlooked by SEOs because they believe it has very little to do with SEO. On the contrary, having an organized site structure is incredibly important for ranking high in search engine result pages (SERPs).
Domain Authority (DA) is an important website metric for SEO. It is a score (on a scale of 100) developed by Moz which predicts how well a website will rank on search engines.
Julia Holovko, CMO at Ringostat and Eleonora Zolotaryova, Content Marketer at Serpstat will describe the smart ways to approach your SEO campaign and share some hacks on how to use SEO and call tracking tools for driving conversions to...
There was a time when black hat SEO techniques such as keyword stuffing, cloaking, and spammy link building were the norm. Luckily, those days are long gone and Google tends to banish websites that practice these techniques to internet obscurity.
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