Is the threat of Negative SEO real? Do we have SEOs who break the rules to ruin a site's reputation and decrease its rankings in search engine result pages (SERPs)? Sadly, yes. Negative SEO exists and it has become a legitimate danger. In this article, we'll help you understand what negative SEO is, how it works, and how you can safeguard your site against potential negative SEO attacks.
Give a quick Google search on the terms 'Best SEO Tools' and you are bound to get articles featuring one or all of these tools - SEMrush, Ahrefs, Moz Pro, and SpyFu. In this article, we'll put each of these tools under the microscope and help you decide whether it's worth investing in them.
SEMrush is a must-have tool in your SEO toolkit if you're serious about increasing organic traffic for your website. What started as a simple keyword research tool is now the preferred online marketing tool of marketing professionals around the world. SEMrush is...
Despite numerous algorithm updates, link building still remains one of the strongest ranking signals used by search engines. In this article, we'll reveal 18 proven techniques to get high quality backlinks for your site that will help you stay ahead of the competition and rank higher in search engine result pages.
On-Page SEO is perhaps the most critical part of improving your site's search traffic. Over the past few years, Google has released several algorithm updates (Penguin, Panda, and Hummingbird). Due to these updates, SEO experts all around the world have had to modify...
Julia Holovko, CMO at Ringostat and Eleonora Zolotaryova, Content Marketer at Serpstat will describe the smart ways to approach your SEO campaign and share some hacks on how to use SEO and call tracking tools for driving conversions to...
There was a time when black hat SEO techniques such as keyword stuffing, cloaking, and spammy link building were the norm. Luckily, those days are long gone and Google tends to banish websites that practice these techniques to internet obscurity.
Have you ever abandoned a website because it was taking too long to load? I know I have. Sadly, Leo Tolstoy's famous quote "The two most powerful warriors are patience and time" doesn't apply online. Site speed is among Google’s top ranking factors and...
When it comes to SEO, on-page SEO factors, link building, and keyword research always take precedence over technical SEO factors such as site structure. Surprisingly, site structure is often overlooked by SEOs because they believe it has very little to do with SEO. On the contrary, having an organized site structure is incredibly important for ranking high in search engine result pages (SERPs).
A few days ago, Gary Illyes of Google made an announcement about Google experimenting with mobile first index at Pubcon. Ever since that, there has been a lot of speculation about what it actually means. While Google made it clear...
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