Julia Holovko, CMO at Ringostat and Eleonora Zolotaryova, Content Marketer at Serpstat will describe the smart ways to approach your SEO campaign and share some hacks on how to use SEO and call tracking tools for driving conversions to...
SEMrush is a must-have tool in your SEO toolkit if you're serious about increasing organic traffic for your website. What started as a simple keyword research tool is now the preferred online marketing tool of marketing professionals around the world. SEMrush is...
There was a time when black hat SEO techniques such as keyword stuffing, cloaking, and spammy link building were the norm. Luckily, those days are long gone and Google tends to banish websites that practice these techniques to internet obscurity.
Domain Authority (DA) is an important website metric for SEO. It is a score (on a scale of 100) developed by Moz which predicts how well a website will rank on search engines.
Is the threat of Negative SEO real? Do we have SEOs who break the rules to ruin a site's reputation and decrease its rankings in search engine result pages (SERPs)? Sadly, yes. Negative SEO exists and it has become a legitimate danger. In this article, we'll help you understand what negative SEO is, how it works, and how you can safeguard your site against potential negative SEO attacks.
In this article, I'll explain what a featured snippet is and more importantly, share some techniques on how you can get your content up there.
Despite numerous algorithm updates, link building still remains one of the strongest ranking signals used by search engines. In this article, we'll reveal 18 proven techniques to get high quality backlinks for your site that will help you stay ahead of the competition and rank higher in search engine result pages.
There's a famous line in The Godfather Part II which goes like this: Keep your friends close, but your enemies closer. This quote makes profound sense when you're studying your competition to arrive at the perfect online marketing strategy...
Have you ever abandoned a website because it was taking too long to load? I know I have. Sadly, Leo Tolstoy's famous quote "The two most powerful warriors are patience and time" doesn't apply online. Site speed is among Google’s top ranking factors and...
On-Page SEO is perhaps the most critical part of improving your site's search traffic. Over the past few years, Google has released several algorithm updates (Penguin, Panda, and Hummingbird). Due to these updates, SEO experts all around the world have had to modify...
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