Twitter will soon stop counting photos and links in 140-character limit in tweets, according to a report from Bloomberg. The change could happen in the next two weeks.
As per current Twitter policies, the links take up 23 characters, despite using URL shorteners such as bit.ly and owl.ly. Since returning to the helm, CEO Jack Dorsey has made several tweaks to how content is consumed on Twitter. The step to discount links and photos in tweets will allow users more flexibility on the site and is yet another decision taken by Dorsey to improve interaction on the social network.
This is a big move for users and social media marketers alike. Removing the character limits for links and photos will encourage users and brands to add more media to their tweets.