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SEO tips and techniques to supercharge your site’s traffic. Learn how to optimize your site’s rankings in SERPs, along with link building tutorials, and more.

5 Simple Meta Description Tips to Increase Organic Traffic

5 Simple Meta Description Tips to Increase Organic Traffic

Meta descriptions don't have a direct impact on search rankings. As a result, some SEO professionals have a tendency to ignore them while optimizing...
How Long Should a Blog Post Be? Here's What You Need to Know

How Long Should a Blog Post Be? Here’s What You Need to Know

How long should a blog post be? I'm sure you've spent countless hours doing research on the internet, rummaging through various articles to find an answer that's convincing. In this article, we’ll shed light on the ideal post length and also reveal ways in which you can arrive at the right word count for any topic.
5 IPL-based SEO Insights to Boost Your Marketing

5 IPL-based SEO Insights to Boost Your Marketing [Infographic]

You hear it in the breakroom, you hear it at your desk, you hear it as casual chit chat during meetings – everybody is talking about IPL! Well, it is not just people at work, the IPL bug has bitten whole of India and, as with any trend, it is reflected in the online behavior.
Supermetrics Review

Supermetrics Review: Reporting Automation Tool for Marketers

Have you ever felt the need to collate data from various platforms and compare them with each other to analyze their performance? For all...
10 Highly Effective (Rarely Used) Ways to Get Backlinks

Link Building in 2018: 14 Proven Techniques to Get High Quality Backlinks

Despite numerous algorithm updates, link building still remains one of the strongest ranking signals used by search engines. In this article, we'll reveal 14 proven techniques to get high quality backlinks for your site that will help you stay ahead of the competition and rank higher in search engine result pages.
Are Single Page Websites Bad for SEO? Here's What You Need to Know

Are Single Page Websites Bad for SEO? Here’s What You Need to Know

Single page websites are easy to create, great to look at, and fully responsive. More and more businesses are adopting the simplicity of single page websites over complex multi-page websites that take days to create. But by doing this, are businesses hurting their chances of ranking higher than their competitors in search engine result pages (SERPs)?
3 Common Myths about SEO

3 Common Myths About SEO

When it comes to search engine optimization, there are a lot of different voices and personalities on the Internet craving your attention. The problem is, many of them have nothing of substance to say whatsoever...
SEO Mistakes Costing You Traffic

4 SEO Mistakes That Are Costing You Traffic (And How to Avoid Them)

Do backlinks still matter in 2018? What’s with all the hype surrounding internal linking? Should you spend more time publishing long-form content? If you’ve pondered over these questions while doing your recent site audit, then we've got some answers for you.
Mobile SEO Basics: 5 Tips to Improve Your Mobile Site's Design

Mobile SEO Basics: 5 Tips to Improve Your Mobile Site’s Design

Ever since Google's "mobilegeddon" algorithm update, there has been an increasing amount of emphasis on having an optimized mobile design for websites. This trend will most definitely continue as mobile web browsing continues to steadily overtake desktop’s share of web traffic. Therefore, if you want to make your website stand out from the crowd and beat competition, you must optimize your mobile design for SEO...
SEO Webinars to Attend in 2018 - 99signals.com

Best SEO Webinars to Attend in 2018

Do you attend SEO webinars? If you don't, it's time you reconsider. SEO webinars provide a wealth of information not just for beginners, but also for SEO veterans. Here's a list of some of the best SEO webinars you should attend in 2018.
Best Blogger Outreach Tools

5 Best Blogger Outreach Tools to Find and Connect with Top Influencers

Blogger outreach remains one of the most popular and effective techniques to create viral content that gets tons of social media shares and high-quality backlinks. In other words, an effective outreach strategy is key to rapid blog growth...
12 of the Best Chrome Extensions for SEO

12 Best Google Chrome Extensions for SEO

The Google Chrome web store offers a variety of different SEO tools that can help you with your SEO efforts with just one click. In this article, we'll share 12 of the best SEO Chrome extensions which you need to add to your web browser right away.
99signals SEO Quiz

SEO Quiz: Take this 99signals Quiz to Test Your SEO Knowledge

Fancy yourself to be the next Matt Cutts or Rand Fishkin? Then this quiz is for you! Take the 99signals SEO Quiz to see if your SEO skills are up to par.
How to Use SEMrush to Amplify Your Content Marketing

How to Use SEMrush to Amplify Your Content Marketing

Content is the present and future of marketing. Think about it! Strong content is fundamental to all forms of marketing - social media marketing, SEO, PPC, PR, and email marketing...
Top 17 Google Search Ranking Factors [SEMrush Study]

Top 17 Google Search Ranking Factors [SEMrush Study]

A few days ago, SEMrush released Ranking Factors Study 2.0, an updated version of its research which looked into the factors that have the biggest influence on the position of the domain in search engine result pages (SERPs)...
40 Infographic Submission Sites to Promote Your Infographic (and Get Backlinks)

40 Infographic Submission Sites to Promote Your Infographic (and Get Backlinks)

Here are the top 40 infographic submission sites you can leverage to promote your infographic and get high-quality contextual backlinks.
SEO PowerSuite Review: All-in-one SEO Software to Improve Your Rankings

SEO PowerSuite Review: All-in-one SEO Software to Improve Your Rankings

SEO PowerSuite is unlike any other product we have reviewed here at 99signals. In the past, we've covered popular SEO tools such as SEMrush, Ahrefs, and Serpstat which are cloud-based and follow a monthly subscription model.
SEO Questions

20 Questions to Ask Potential SEO Clients

Do you run an inbound marketing agency and offer SEO services to your clients? Then it's highly recommended that you have a questionnaire to evaluate the customers you choose to work with.
SEMrush vs Moz: Which is the Best SEO Tool?

SEMrush vs MOZ: Which is the Best SEO Tool?

For about 8 months after starting Startup Cafe (my agency business), I thought I could get away with using free SEO tools to advance my business as well as blogging aspirations. To be fair, we weren't offering SEO services back then like we do now, but we were helping our clients with content creation and content marketing...
How to Use Serpstat - A Detailed Guide

Serpstat Guide: 12 Ways to Use Serpstat to Improve Your SEO

Increasing a website's organic traffic is a challenging task for marketers and bloggers. Fortunately, there are top-notch SEO tools like Serpstat that make this complex task...
Local SEO Tools: 7 Best SEO Tools to Improve Your Local Search Rankings

Local SEO Tools: 7 Best Tools to Improve Your Local Search Rankings

Local SEO has become more important than ever. As local competition heats up, the task of dominating local search results is taking precedence over every other marketing activity for small businesses. Here are 7 local SEO tools which can help you improve your local search presence.
5 Best SEMrush Features for Bloggers

5 Best SEMrush Features for Bloggers

Despite there being a plethora of SEO tools in the market, SEMrush continues to be one of the most popular and effective tools for...
Ferzy Review

Ferzy Review: A Solid Keyword Research Tool for Any Niche

Keyword research is one of the most important aspects of SEO. So it goes without saying that you need a reliable tool by your side to make this task easier, faster, and more effective.
Local SEO Checklist: Boost Your Local Business SEO for 2017

Local SEO Checklist: Boost Your Local Business SEO for 2018

The importance of optimizing your business for local search has grown significantly in the last two years. More and more people are using their mobile devices to search for local businesses online. By optimizing your website for Local SEO, you can help your business stand out in search engine result pages (SERPs) and help attract new customers to your business.
Ahrefs Review: More Than Just an SEO Backlink Analysis Tool

Ahrefs Review: More Than Just an SEO Backlink Analysis Tool

When it comes to backlink analysis, the tool you can always count on is Ahrefs. Headquartered in Singapore with its roots in Ukraine, Ahrefs believes in the lean startup model with a manifesto: "First do it, then do it right, then do it better."
5 Ways to Create a Good Site Structure

Site Structure and SEO: 5 Ways to Create an SEO-friendly Site Structure

When it comes to SEO, on-page SEO factors, link building, and keyword research always take precedence over technical SEO factors such as site structure. Surprisingly, site structure is often overlooked by SEOs because they believe it has very little to do with SEO. On the contrary, having an organized site structure is incredibly important for ranking high in search engine result pages (SERPs).
6 Ways to Safeguard Your Site Against Negative SEO

Negative SEO: 6 Ways to Safeguard Your Site Against Negative SEO

Is the threat of Negative SEO real? Do we have SEOs who break the rules to ruin a site's reputation and decrease its rankings in search engine result pages (SERPs)? Sadly, yes. Negative SEO exists and it has become a legitimate danger. In this article, we'll help you understand what negative SEO is, how it works, and how you can safeguard your site against potential negative SEO attacks.
SEO Tools for Startups: 5 Best SEO Tools All Startups Should Be Using

SEO Tools for Startups: 5 Best SEO Tools All Startups Should Be Using

Investing in an SEO tool is a crucial step for an early-stage startup. Here are the 5 best SEO tools that are totally worth investing in.
Link Building for SEO - 8 Best Link Building Tools to Improve Rankings

Link Building for SEO: 8 Best Link Building Tools to Improve Rankings

Despite the changing landscape of SEO, generating high-quality backlinks for your website has never been more important. Here are the 8 best link building tools you should use to build high-quality, authoritative backlinks.
SEMrush Review

SEMrush Review: The Best Tool to Improve Your SEO and PPC

If you've been a frequent reader of this blog, then by now you'd probably know how much I love SEMrush. Despite comparing SEMrush with close competitors such as Moz and Ahrefs, I've not yet done a review of SEMrush. So I thought now is about the right time to do a review of what is perhaps my favorite marketing service.
6 Reasons Why Your Organic Traffic is Declining (And How to Gain Traffic Back)

6 Reasons Why Your Organic Traffic is Declining (And How to Gain Traffic Back)

Maintaining, improving, and keeping track of your website’s organic traffic are vital tasks for us modern day marketers. After all, organic search results are...
How to Get High Quality Backlinks with Infographics (and Boost Your SEO)

How to Get High Quality Backlinks with Infographics (and Boost Your SEO)

Infographics continue to be insanely popular. In 2012, the hashtag #infographic was shared 56,765 times on Twitter. A few experts back then believed it was just a fad which would self-destruct in a couple of years. Fast forward to today, infographics are more popular and stronger than ever. According to HubSpot, infographics are "liked" and shared on social media 3X more than other any other type of content.
5 Best Keyword Research Tools to Boost Your SEO

7 Best Keyword Research Tools to Boost Your SEO

Keyword research is a fundamental part of SEO. It allows you to gauge the popularity of topics in your niche, helps you get a deeper understanding of your audience, and enhances your content to a great extent. Here are the 7 best keyword research tools that are totally worth your time!
7 On-Page SEO Techniques That Google Hates (And What You Should Do Instead)

7 On-Page SEO Techniques That Google Hates (And What You Should Do Instead)

There was a time when black hat SEO techniques such as keyword stuffing, cloaking, and spammy link building were the norm. Luckily, those days are long gone and Google tends to banish websites that practice these techniques to internet obscurity.
Serpstat Review: The Ultimate SEO & PPC Tool for Bloggers

Serpstat Review: The Ultimate SEO & PPC Tool for Bloggers

Serpstat Review - How does the tool hold up against SEO veterans such as Moz, SEMrush, and Ahrefs? Find out in our comprehensive review of Serpstat.
SEO Tools Showdown: SEMrush vs Ahrefs vs Moz Pro vs SpyFu

SEO Tools Showdown: SEMrush vs Ahrefs vs Moz Pro vs SpyFu

Give a quick Google search on the terms 'Best SEO Tools' and you are bound to get articles featuring one or all of these tools - SEMrush, Ahrefs, Moz Pro, and SpyFu. In this article, we'll put each of these tools under the microscope and help you decide whether it's worth investing in them.
How to Rank in Google's Featured Snippets (aka Position 0 on Google)

How to Rank in Google’s Featured Snippets (aka Position 0 on Google)

In this article, I'll explain what a featured snippet is and more importantly, share some techniques on how you can get your content up there.
7 SEO Tools That Will Rock 2017: Ahrefs, SEMrush, Raven Tools, Serpstat, Buzzsumo, Ninja Outreach, Moz

7 SEO Tools That Will Rock 2017

I'm no stranger to SEO tools, having tried countless number of tools in the past few years. Since I deal with numerous clients with...
10 Technical SEO Tips To Instantly Boost Your Site's Rankings

10 Technical SEO Tips To Instantly Boost Your Site’s Rankings (Updated)

Technical SEO is that aspect of SEO that baffles even the most seasoned SEO experts. Identifying technical issues and fixing those issues promptly can really...
How to Speed Up Your Website (8 Actionable Tips)

How to Speed Up Your Website (8 Actionable Tips)

Have you ever abandoned a website because it was taking too long to load? I know I have. Sadly, Leo Tolstoy's famous quote "The two most powerful...
Best SEO Articles

7 Best SEO Articles of the Month [November 2016]

Welcome to yet another edition of our monthly roundup of Best SEO Articles from around the web. From Google AMP project to SEO for small businesses,...
Everything you need to know about how Google's mobile first index is going to impact your site & what you can do to ensure you're ready for this change.

Google’s Mobile First Index: Here’s What You Need to Know

A few days ago, Gary Illyes of Google made an announcement about Google experimenting with mobile first index at Pubcon. Ever since that, there has...
Serpstat Exclusive 'Black Friday' Deal: An Offer You Just Can't Refuse

Serpstat Exclusive ‘Black Friday’ Deal: An Offer You Just Can’t Refuse

It's Black Friday and one of our favorite SEO tools, Serpstat, has an offer you just cannot refuse. If you're in search of a...
Essential Link Building Tools

5 Essential Link Building Tools Every Marketer Should Use

Earlier this year during a live Q&A session, Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland, was asked about Google’s top three...
7 Best SEO Articles of the Month [October 2016]

7 Best SEO Articles of the Month [October 2016]

With tons of articles published on SEO every day, it isn’t always easy to separate the best content from the cheap clickbait content that's swarming...
How to Understand if Your SEO Rank Brings You Call Conversions: Ringostat & Serpstat

How to Understand if Your SEO Rank Brings You Call Conversions

Julia Holovko, CMO at Ringostat and Eleonora Zolotaryova, Content Marketer at Serpstat will describe the smart ways to approach your SEO campaign and share...
Google's Latest Update: Is Google Prioritizing Mobile Over Desktop?

Google’s Latest Update: Is Google Prioritizing Mobile Over Desktop?

Google is splitting its index of search results into separate versions for mobile and desktop, according to Search Engine Journal. The change is expected...
Best SEO Tools: 10 SEO Tools You Should Be Using

10 Best SEO Tools to Supercharge Your Marketing

The world of SEO is complex. Luckily, there are several tools out there that enable us to work smarter and faster with SEO. In this article,...
5 Iron-clad Ways to Make Your Site Penguin 4.0 Safe

5 Iron-clad Ways to Make Your Site Penguin 4.0 Safe

A few days ago, Google officially announced that they had updated their Penguin algorithm to version 4.0. Google Penguin was first introduced by Google back in...
The 2016 Guide to Free SEO/SEM Training Courses Online

The 2016 Guide to Free SEO/SEM Training Courses Online

According to a LinkedIn survey, the fourth ranked hot skill this year is SEO/SEM. Specialists in this area are also paid more handsomely. Labor-market analysis...