Moz, a company founded by SEO guru Rand Fishkin, has made a strategic decision to lay off 28% of its workforce to focus more on search. This means that the Seattle-based SEO company will scrap Followerwonk and Moz Content, two of their popular content marketing tools. The announcement was made on the company blog by Sarah Bird, the CEO of Moz.
She said, “We are focusing our efforts on core SEO such as rank tracking, keyword research, local listings, duplicate management, on-page, crawl, and links. In the future, we’ll no longer offer Moz Content or Followerwonk.”
Calling the decision to lay off 28% of Moz staff as “gut-wretchingly painful”, she said this decision will help the company refocus on their SEO tools and enhance their existing offerings.
What this means for Moz customers?
If you were a fan of the content marketing tools offered by Moz, then this is probably a very depressing news for you. On the brighter side, there are several alternatives to these tools. Tools such as Buzzsumo and Ninja Outreach that you can try for free.
This also means they’ll now be able to focus on their search tools, something that’ve been known for more than a decade. Search is where their expertise lies, so it’ll be interesting to see the kind of feature upgrades we’ll get to see in the coming weeks.
The sad part, however, is that the company has decided to lay off almost one-third of its workforce. Moz had approximately 220 people working before the layoffs. The new headcount will be approximately 160.