If Your Mobile Site Has Popup Ads, Google Will Penalize You

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It’s official. Last week, Google confirmed that it will start penalizing websites that use intrusive popup ads and full-page interstitials. (via Social Media Week)

According to Google, the following 3 techniques make content less accessible to a user:

  • Showing a popup that covers the main content as soon as users lands on the page through search results.
  • Displaying a standalone interstitial that the user has to dismiss before accessing main content on the page.
  • Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content is “under the fold”.

If Your Mobile Site Has Popup Ads, Google Will Penalize You - Example 1

There are a few exceptions to the rule above. These include interstitials for legal obligations such as for cookie usage or age verification, easily dismissible banners that use a small amount of screen space, and login dialogs on sites where content is not publicly indexable.

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If Your Mobile Site Has Popup Ads, Google Will Penalize You - Example 2

If your website has interstitials or intrusive popup ads, it’s best you disable them for the mobile version of your site.

To learn more about building a 100% mobile-optimized website, check out this comprehensive guide

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