It’s official. Last week, Google confirmed that it will start penalizing websites that use intrusive popup ads and full-page interstitials. (via Social Media Week)
According to Google, the following 3 techniques make content less accessible to a user:
- Showing a popup that covers the main content as soon as users lands on the page through search results.
- Displaying a standalone interstitial that the user has to dismiss before accessing main content on the page.
- Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content is “under the fold”.
If Your Mobile Site Has Popup Ads, Google Will Penalize You http://www.99signals.com/mobile-site-popup-ads-google-will-penalize/ @99signalsblog
There are a few exceptions to the rule above. These include interstitials for legal obligations such as for cookie usage or age verification, easily dismissible banners that use a small amount of screen space, and login dialogs on sites where content is not publicly indexable.
If your website has interstitials or intrusive popup ads, it’s best you disable them for the mobile version of your site.
To learn more about building a 100% mobile-optimized website, check out this comprehensive guide.