3 Best Uses of Illustration in Logo Design

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In recent times, most brands seem to have embraced the concept of minimalism as regards to logo design. While this concept is beautiful and effective in its simplicity and functionality, the logos simply can’t match the captivating intricacies of a well-designed illustrated logo.

Here are 3 of our favorite illustrated logo designs to draw inspiration from.

3 Best Uses of Illustration in Logo Design - Firefox, Mailchimp, Malibu

#1 Firefox

Firefox is not just known around the world for its web browser, but is also recognized as one of the most stylish logos of the internet era. The logo, which integrates the ideas of ‘fox’, ‘fire’, and the world wide web, was originally based on a concept from Daniel Burka, sketched by Stephen Desroches and then rendered by Jon Hicks using Fireworks MX.

Firefox logo over the years
Firefox Logo Over the Years (Image Credit: www.inodes-it.com)

Despite going through several iterations in the past few years, the core concept of the logo remains as strong and eye-catching as ever.

Read more about the story behind Firefox’s logo design in this article here.

#2 Mailchimp

The original logo of Mailchimp was designed by Ben Chestnut when he founded the company in 2001, but he was never really satisfied with the design

The friendly cartoon monkey has become synonymous with the email marketing company, Mailchimp. The original logo was designed by Ben Chestnut when he founded the company in 2001, but he was never really satisfied with the design.

The Original Mailchimp Logo - Designed by Founder Ben Chestnut
The Original Mailchimp Logo

So in 2008, he hired Jon Hicks (designer of Firefox logo) to design a new version, featuring a 3D illustration of the Mailchimp monkey.

You can read about the story behind Mailchimp’s logo redesign in John Hicks’ blog here.

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#3 Malibu

Malibu Logo - Best Uses of Illustrated Logo Design

Featuring serene palm trees set against a golden sunset, the above illustration perfectly captures the warmth and energy of the Carribean.

Unlike other logos in this list, the Malibu logo design has largely remained the same over the years. The last change was done in 2013 when its parent company, Pernod Ricard, revamped both the typography and illustration of the logo.

Learn more about the logo revamp here.

Do you have any favorite illustrated logos? Share your thoughts in the comments section.

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