Do you use Google’s Google My Business (GMB) platform? Then you’re going to love this update from Google.
Google just rolled out Google Posts to all GMB users. If you’re a GMB user, you can start using Google Posts right now.
To access Google Posts, login to your GMB account and click on “Posts” on the left-side menu.
You should arrive at a page that looks like this:
Click on ‘Write Your Post’ to create your first Google posting. You’ll be given several options to create your post: upload an image, write your post (100-300 words), event title (if it’s an event), etc. You can even add a call-to-action button like “Learn more”, “Sign up”, “Buy”, etc. Here’s a screenshot of the interface:
According to Google, businesses can use Google Posts to:
- Share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.
- Promote events and tell customers about upcoming happenings at your location.
- Showcase your top products and highlight new arrivals.
- Choose one of the available options to connect with your customers directly from your Google listing: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.
With Google Posts, you can share timely, relevant updates right on Google Search and Maps to help your business stand out to potential customers.
Here’s how Google Posts will appear in search results:
Google Posts can be created on-the-go using the Google My Business Android and iOS apps or website.
If you’re not using GMB yet, you can sign up from here and start managing your business listing on Google.
To learn more about using Google Posts, check out this support page.
What do you think of this new feature from Google? Share your thoughts in the comments section.