What are the best times to post on social media?
Super savvy social media managers don’t just share engaging content. They share it at optimal times.
Super savvy social media managers don’t just share engaging content. They share it at optimal times. @99signalsblog
Your fans and followers prefer using social media sites during specific hours of the day. So if you share your content when users are on these social sites, your content will not just get more eyeballs, but also get more shares and traffic. As a result, it’s important that you master the art of sharing content on social media at optimal times.
So when should you be sharing content on social media? Just follow the tips in the infographic below. We’ve taken four of the most popular social media sites – Facebook, Twitter, Instagram, and Pinterest for consideration.
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The Best Times to Post on Social Media
1. Best Times to Post on Facebook
Users access Facebook on both mobile devices and desktop computers, both at work and at home.
The best time to post on Facebook is 1-3 p.m. on Thursday and Friday. Other optimal times include 12–1 p.m. on weekends.
The best time to post on Facebook is 1-3 p.m. on Thursday and Friday. Other optimal times include 12–1 p.m. on weekends. @99signalsblog
Engagement rates are 18% higher on Thursdays and Fridays, and weekdays from 1:00–4:00 p.m. tend to see the highest clickthrough rates.
2. Best Times to Post on Instagram
Instagram is mainly accessed from mobile devices. According to TrackMaven, Instagram engagement remains consistent throughout the week, with slight spikes on Monday and a slight dip on Saturdays.
The best time to post on Instagram is Monday from 3-4 p.m.
3. Best Times to Post on Pinterest
Pinterest users are most active in the evening. The best time to post on Pinterest is Saturday from 8-11 p.m.
The best time to post on Pinterest is Saturday from 8-11 p.m. @99signalsblog
Other optimal times include every day from 8–11 p.m. and Fridays at 3 p.m.
4. Best Times to Post on Twitter
People use Twitter more like an RSS feed. It’s something they tune into during down times like commutes, breaks, and so on. Like Facebook, users access Twitter both on desktop and mobile devices, both at work and at home.
The best times to post on Twitter are weekdays from 12–6 p.m.
According to CoSchedule, B2B content performs 16% better during business hours, whereas B2C content performs 17% better on weekends.
Now it’s time to test the data. Schedule content during the aforementioned optimal times and see if you see an increase in social engagement and traffic.
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