The Best Times to Post on Social Media [Infographic]


What are the best times to post on social media?

Super savvy social media managers don’t just share engaging content. They share it at optimal times.

Your fans and followers prefer using social media sites during specific hours of the day. So if you share your content when users are on these social sites, your content will not just get more eyeballs, but also get more shares and traffic. As a result, it’s important that you master the art of sharing content on social media at optimal times.

So when should you be sharing content on social media? Just follow the tips in the infographic below. We’ve taken four of the most popular social media sites – Facebook, Twitter, Instagram, and Pinterest for consideration.

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The Best Times to Post on Social Media [Infographic]

The Best Times to Post on Social Media 

1. Best Times to Post on Facebook

Users access Facebook on both mobile devices and desktop computers, both at work and at home.

The best time to post on Facebook is 1-3 p.m. on Thursday and Friday. Other optimal times include 12–1 p.m. on weekends.

Engagement rates are 18% higher on Thursdays and Fridays, and weekdays from 1:00–4:00 p.m. tend to see the highest clickthrough rates.

2. Best Times to Post on Instagram

Instagram is mainly accessed from mobile devices. According to TrackMaven, Instagram engagement remains consistent throughout the week, with slight spikes on Monday and a slight dip on Saturdays.

The best time to post on Instagram is Monday from 3-4 p.m.

3. Best Times to Post on Pinterest

Pinterest users are most active in the evening. The best time to post on Pinterest is Saturday from 8-11 p.m.

Other optimal times include every day from 8–11 p.m. and Fridays at 3 p.m.

4. Best Times to Post on Twitter

People use Twitter more like an RSS feed. It’s something they tune into during down times like commutes, breaks, and so on. Like Facebook, users access Twitter both on desktop and mobile devices, both at work and at home.

The best times to post on Twitter are weekdays from 12–6 p.m.

According to CoSchedule, B2B content performs 16% better during business hours, whereas B2C content performs 17% better on weekends.


Now it’s time to test the data. Schedule content during the aforementioned optimal times and see if you see an increase in social engagement and traffic.


  1. CoSchedule
  2. QuickSprout

Sandeep Mallya is the Founder/CEO of Startup Cafe, a Bangalore-based digital marketing agency. He is an active member of the startup community, having worked with several early-stage startups and accelerators. 99signals is Sandeep's inbound marketing blog. Here you can find tips and insights to grow your site's traffic.


  1. Hey! Nice article
    Found really unique and amazing post on all the time.
    If you are dealing with the social media marketing then it is better to follow the perfect time mentioned here in this article.


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